【MOLIK摩力克是哪个国家的品牌?】
缘起于1982的摩力克家居布业有限公司,是中国最早的布艺窗帘企业。至今摩力克在全国已有400多家专卖店,是行业内第一家在央视投放电视广告的布艺品牌,30多年来,摩力克始终以“传承布艺文化,构建和谐家居”为企业宗旨,致力于打造中国布艺第一品牌。
经过30多年的不懈追求和孜孜不倦的精工细作,摩力克将“时尚、经典、唯美”完美融入到款款窗帘之中,形成了欧陆情韵、自然诗篇、简约风范、时尚元素、都市闲情五大风格产品,涵盖现代家居主要风格类型。
成长历程
1982年,乘着改革开放的春风,摩力克在中国针织名镇——张槎诞生
1988年,行业内首家引进“布艺”概念。它的注入为生活提供更丰富的变化,满足了国人日益增长的品质追求和审美需要
20世纪80年代后期至90年代初,“摩力克”成为窗帘布的代名词
1992年,摩力克大胆叫板百货公司的霸王条约,开始探索专卖店之路。业内第一家专卖店在佛山市卫国路开业,标志着中国布艺窗帘行业由“专柜销售”开始过渡到“专卖店销售”
20世纪90年代初,摩力克率先提出三免费服务理念——免费设计、免费加工和免费安装,逐步创立行业服务标准
1998年,摩力克重金委托知名广告公司,行业内首家推出VI品牌形象系统,进一步规范了公司和专卖店的形象
2000年,行业内首创连锁专卖加盟模式。武汉、郑州等城市客户纷纷加盟。摩力克正式开启加盟连锁专卖之路
2003年,面积700平方米的季华路旗舰店惊喜亮相,首次将家居环境和专卖店布局相结合,掀起布艺行业的变革
2004年,业内率先通过ISO9001-2000国际质量体系认证。2007年和2010年再度顺利通过
2007年1月8日,面积1200平方米的摩力克中国旗舰店开业,开启了体验式营销的新模式
2008年,摩力克状告五家售假企业获赔过百万,掀起行业打假风暴
2008年起,业内首家斥巨资携手央视,在《非常6+1》、《生活》、《经济信息联播》、《消费主张》及《精彩音乐汇》等精品栏目投放广告,品牌全面升级
2008年起,成功连续举办四届摩力玫瑰秀活动,开创了业内布艺文化营销的新模式,有效推动布艺行业的发展
2009年起,携手新浪等门户网站,冠名“超级网友家居秀”、举办“流金岁月LOVE家最美”等活动,开启布艺网络营销新视界
2010年1月23日,摩力克喜迁新址,摩力克开启新的辉煌
2012年,“摩力30载,有你更精彩”为主题的摩力克30周年纪念活动,摩力克又开启了一个崭新的中国布艺时代
2013年,摩力克隆重推出窗饰系列产品和墙布系列产品。为您提供能够为的专属定制服务……
英文翻译:Originated in 1982, molik Home Fabric Co., Ltd. is the earliest fabric curtain enterprise in China. Up to now, molico has more than 400 stores in China, which is the first fabric brand in the industry to put TV advertisements on CCTV. Over the past 30 years, molico has always been committed to building the first brand of Chinese fabric industry with the enterprise tenet of "inheriting fabric culture and building a harmonious home". After more than 30 years of unremitting pursuit and unremitting meticulous work, molik has perfectly integrated "fashion, classic and aestheticism" into the style curtains, forming five style products, including European charm, natural poetry, simple style, fashion elements and urban leisure, covering the main style types of modern home furnishings. In 1982, with the spring breeze of reform and opening up, molik was born in Zhangcha, a famous knitting town in China, in 1988, the first one in the industry to introduce the concept of "fabric art". Its injection provides more rich changes for life, meets the growing quality pursuit and aesthetic needs of Chinese people from the late 1980s to the early 1990s, "molik" became the synonym of curtain cloth in 1992. Molik boldly called the supremacy Treaty of department stores, and began to explore the way of exclusive stores. The first exclusive shop in the industry opened in Weiguo Road, Foshan, marking the transition of China's fabric curtain industry from "counter sales" to "exclusive shop sales". In the early 1990s, molik took the lead in proposing three free service concepts: free design, free processing and free installation. It gradually established the industry service standard in 1998. Molik entrusted famous advertising companies and industries It is the first company to launch VI brand image system, further standardizing the image of the company and exclusive stores in 2000, and the first chain franchise model in the industry. Wuhan, Zhengzhou and other city customers have joined in succession. In 2003, molik officially opened the way to join the chain and monopoly. The 700 square meter flagship store of Jihua road was unveiled in surprise. It was the first time to combine the home environment with the layout of the monopoly store, which set off a revolution in the fabric industry in 2004. The industry took the lead in passing the ISO9001-2000 international quality system certification. In 2007 and 2010, molico's flagship store in China with an area of 1200 square meters was successfully opened on January 8, 2007, opening a new model of experiential marketing. In 2008, molico sued five fake selling enterprises for over one million compensation, setting off the industry's anti fake storm. Since 2008, the industry's first large sum of money has joined hands with CCTV in "extraordinary 6 + 1", "life", "economic information broadcast", "consumer spending" Fei Chuang and wonderful music collection launched advertisements. Since 2008, the brand has been upgraded in an all-round way. Four successive Moli rose shows have been successfully held, creating a new mode of fabric culture marketing in the industry. Since 2009, the development of the fabric industry has been effectively promoted. With the help of sina and other portals, the activities such as "super netizen home show" and "love home is the most beautiful in the golden age" have been held On January 23, 2010, molyk moved to a new site, and molyk opened a new brilliant year in 2012. The theme of "molyk 30 years, more exciting with you" is the 30th anniversary of molyk. Molyk has opened a new era of Chinese fabric industry in 2013. Molykone re launched window decoration products and wall cloth products. To provide you with customized services
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