棵棵树COCTREE在其他行业中的票数：161
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浙江省名牌产品，隶属于拜丽德集团旗下，知名少年装品牌，定位于7—16岁的少男少女，专业从事少年休闲服饰生产、销售、服务的现代化企业
“Coctree棵棵树”品牌创立于2002年，是拜丽德集团旗下的子品牌，是定位少年装的品牌。“Coctree棵棵树”是虚拟生产、特许经营模式的少年休闲服饰品牌，专业从事少年休闲服饰生产、销售、服务，已通过ISO9001国际质量体系认证和ISO14001国际环境管理体系认证。
“Coctree棵棵树”品牌自成立以来，便提出”实施品质管理，打造百年品牌”的发展战略，在引进国际特许专卖运作理念和借鉴”拜丽德”成功经验的基础上，设立营销中心、研发中心、品牌推广、信息网络、物流配送、生产管理、加盟服务、品质中心、新闻中心和货品分析等职能中心，拥有湖北、四川、江西、河南、山东、江苏、陕西、山西八家分公司，积极倡导”专业、专心、细节取胜”的企业精神，探索中国少年装发展之路。
“Coctree棵棵树”品牌将产品定位于7-16岁的都市少男少女，坚持“时尚、个性、自信、健康”的品牌风格，倡导“阳光下，共成长……”的文化理念，努力引导新时代少年着装新概念。经过八年的努力，棵棵树凭借其完善的加盟服务管理体系，在全国各地成功地开发了800多家特许连锁专卖店，品牌知名度日益提升，并以其优势的品牌定位和独特的品牌文化迅速在服装市场中茁壮成长。
英文翻译：Famous brand products of Zhejiang Province, subordinate to byrid group, are well-known youth clothing brands. They are positioned at 7-16-year-old boys and girls. The modern enterprise "cochree Keshu", which specializes in the production, sales and service of youth leisure clothing, was founded in 2002. It is a sub brand of byrid group and a brand positioning for youth clothing. "Cockree Keshu" is a youth leisure clothing brand of virtual production and franchise mode, specializing in the production, sales and service of youth leisure clothing. It has passed ISO9001 international quality system certification and ISO14001 international environmental management system certification. Since its establishment, the "cocotree" brand has put forward the development strategy of "implementing quality management and building a century old brand". On the basis of introducing the international franchise operation concept and drawing on the successful experience of "byrid", it has set up a marketing center, R & D center, brand promotion, information network, logistics and distribution, production management, franchise service, quality center, news center and Product analysis and other functional centers, with eight branches in Hubei, Sichuan, Jiangxi, Henan, Shandong, Jiangsu, Shaanxi and Shanxi, actively advocate the enterprise spirit of "professional, attentive and detail winning", and explore the development path of Chinese youth wear. "Cochree Keshu" brand positions its products at 7-16-year-old urban boys and girls, adheres to the brand style of "fashion, personality, self-confidence and health", and advocates "growing together in the sun..." To guide the new concept of youth dress in the new era. After eight years of efforts, Keshu has successfully developed more than 800 franchised chain stores around the country with its perfect franchise service management system. Its brand awareness is increasing day by day, and it is growing vigorously in the clothing market with its advantageous brand positioning and unique brand culture.
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