【足生堂是哪个国家的品牌？】

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著名专业足疗保健连锁品牌——足生堂，系由研发、营销、策划、服务、管理等专家群创建而成。在卫生部有关部门的指导下，专业从事反射疗法技术的开发和品牌推广等事务。

二十多年的风雨历程,足生堂专家群积累了几十项专利、著作、版权、商标等自主知识产权，为品牌顺利面世构筑了坚固的技术壁垒。多年的智慧凝结、固化了“十二大操作运营系统”，形成了独特持久的核心竞争力，从而使足生堂不仅受到国际国内广大宾客的普遍欢迎，而且也获得了诸多权威部门的荣誉和褒奖。先后被“中国足部反射区健康法协会吸收为“团体会员单位”；被“中国保护消费者基金会”评为“消费者信赖的知名品牌”；被“中国老年保健协会”推介为“2003中老年保健精品”；被“中国品牌战略促进会”评为“全国名优企业百强品牌”；被国家商务部吸纳为“中国连锁经营协会团体会员单位”；被中国企业文化促进会、中国企业报、中国质量与品牌杂志等评为“中国中医保健最具潜力品牌”；被《世界经理人周刊》评选为“中国100最佳特许经营品牌”、“中国特许经营中医保健行业首选品牌”……

足生堂是企业字号，是商标，同时也是扬名于世的足部反射疗法品牌，一个知名品牌的出现镌刻着耕耘者辛勤的汗水。

由多名专家组成的经营管理团队，在研究了国内外成功企业管理经验的基础上结合本公司品牌推广、连锁经营的实际情况制定了如《品牌文化手册》、《规范服务系统执行手册》、《业务培训系统执行手册》、《人力资源系统执行手册》、《经营拓展系统执行手册》、《信息管理系统执行手册》等十二大极为科学化、人性化的运作系统，篆刻了“堂训”、谱写了“堂歌”，强调了“六心级”服务（技艺精心、服务诚心、经营仁心、奉献爱心、管理全心、顾客舒心），并以此教育公司全体员工以“足道养生、幸福满堂”为宗旨；以“健康服务、服务健康”为理念；以“阳光操作、规范经营”为准则；以“精湛技术、六心服务”为支点；以“养脚护足、关爱健康”为主线，去迎接市场挑战，严谨科学的企业文化内涵和管理规范造就了足生堂全国各连锁企业统一、标准的管理模式和独特的、科学的企业文化，并于近期在全行业中率先通过ISO9001：2000国际管理质量体系认证。

浓郁的企业文化，厚重的知识产权，高超的足疗技法，响誉全国的“足生堂”品牌吸引了国内外客商的投资热情,如今“播洒春风，放飞梦想，送去吉祥，健康服务，服务健康，足道养生，幸福满堂”这一旋律优美、韵味十足、充满关爱的足生堂堂歌已缭绕在我国25个省、市、自治区百余个城市的上空。足生堂品牌已产生巨大的效应和深远的社会影响。公司连续三年获市工商局颁发的“重合同守信用企业”称号。同时，足生堂品牌又荣幸入选南京大学商学院十大MBA经典案例库。

公司十分注重知识产权的保护，对其重要组成部分的商标专用权尤为重视，多年来，坚持实施品牌战略，走出了一条创品牌保品牌之路。从足生堂的品牌宣言、堂歌、堂训、堂报、养生歌的理念识别系统到完备的运作实践操作系统的行为识别、视觉识别系统的建立，奠定了足生堂百年品牌永续经营的基础。

近年来，我们在多个类别上向国家局申请了商标注册，另外，又注册了润足堂、足乐、养足堂、益生堂、情同手足等商标。公司不断完善着足生堂商标对全国近两百家连锁企业的商标许可合同及备案，保证了商标专用权的使用的严肃性。

近年来，公司对商标宣传投入是巨大的，频繁在《中央二台》、《中央七台》、《环球时报》、《辽宁卫视》、《江苏卫视》、《南京电视台》、《人民日报.市场报》、《新华日报》、《参考消息》、《中国经营报》、《商界》、《销售与市场》、《大众商务》、《半月谈》、《浙江日报》、《台州日报》、《投资与营销》、《女友》、《家庭》等报刊、媒体上做广告宣传。从2002年下半年起迄今已投入广告费用近400万元，在社会上产生了事半功倍的巨大影响，近200家企业的连锁加盟充分的说明了这点。

经过多年的努力足生堂商标品牌已成为“中国中医保健行业最具影响力第一品牌”。其知名度、声誉度响彻中国大地和国际足部反射区保健领域，在当前中国足疗市场上处于领头羊地位，其庞大的市场覆盖率带来了可观的企业及社会效益，在公司领导和全体同仁的共同努力下，足生堂必将创造更大的辉煌 。

英文翻译：The famous professional foot therapy and health care chain brand, foot health hall, is created by experts in R & D, marketing, planning, service, management, etc. Under the guidance of the relevant departments of the Ministry of health, he specializes in the development of reflex therapy technology and brand promotion. Over the past 20 years, the expert group of zushengtang has accumulated dozens of patents, works, copyrights, trademarks and other independent intellectual property rights, which has built a solid technical barrier for the smooth appearance of the brand. Many years of wisdom condensed and solidified the "twelve major operating systems" and formed a unique and lasting core competitiveness, which not only made zushengtang popular with the guests at home and abroad, but also won the honor and praise of many authoritative departments. It has been successively absorbed as "group member unit" by "China foot reflection area health law association"; as "famous brand trusted by consumers" by "China Consumer Protection Foundation"; as "2003 senior health products" by "China geriatric health association"; as "top 100 brand of national famous and excellent enterprises" by "China Brand Strategy Promotion Association"; as well as absorbed by the Ministry of Commerce As a group member of China chain operation association, it is rated as "the most potential brand of Chinese traditional medicine health care" by China Enterprise Culture Promotion Association, China Enterprise News, China Quality and brand magazine, etc.; as "China's 100 best franchised brand", "China's first brand of franchised TCM health care industry" by World Manager weekly Zushengtang is an enterprise brand, a trademark, and also a well-known foot reflexotherapy brand. The emergence of a well-known brand is engraved with the hard work of cultivators. The operation and management team composed of many experts, based on the study of the management experience of successful enterprises at home and abroad and combined with the actual situation of the company's brand promotion and chain operation, has formulated such as brand culture manual, implementation manual of standardized service system, implementation manual of business training system, implementation Manual of human resources system, implementation manual of business development system 》The 12 most scientific and humanized operation systems, such as the implementation manual of information management system, seal the "hall training", compose the "Hall song", emphasize the "six heart level" service (elaborate skills, sincere service, benevolent operation, dedication of love, management wholeheartedness, customer satisfaction), and educate all employees of the company to take "full health care and happiness" as their religion Purpose: take "health service, health service" as the concept, take "sunshine operation, standardized operation" as the criterion, take "exquisite technology, six heart service" as the fulcrum, take "foot care, foot care, health care" as the main line, to meet the market challenges, rigorous and scientific corporate culture connotation and management norms have created the unified and standard management mode and unique management mode of all chain enterprises in the country In recent years, it has passed ISO9001:2000 international management quality system certification in the whole industry. Rich corporate culture, profound intellectual property rights, superb foot therapy techniques, the well-known "foot health hall" brand has attracted the investment enthusiasm of domestic and foreign merchants, Now, "spread the spring breeze, fly the dream, send the auspicious, health service, health service, Foot Road health care, happiness" is a beautiful, full of charm, full of love, foot health hall song has been wrapped in the sky of more than 100 cities in 25 provinces, cities and autonomous regions of China. The brand of zushengtang has produced great effect and far-reaching social influence. The company has been awarded the title of "contract abiding and trustworthy enterprise" by the Municipal Administration of industry and Commerce for three consecutive years. At the same time, jushengtang is honored to be selected as one of the top ten MBA classic case databases of Nanjing University Business School. The company attaches great importance to the protection of intellectual property rights, especially the exclusive right of trademark, which is an important part of the company. Over the years, the company has adhered to the implementation of the brand strategy and embarked on a road to create a brand and protect the brand. From the brand declaration, the concept recognition system of the hall song, the hall training, the hall newspaper and the health preserving song, to the behavior recognition and the visual recognition system of the complete operation and practice operation system, the foundation of the sustainable brand management of the hall has been laid. In recent years, we have applied to the National Bureau for trademark registration in various categories. In addition, we have registered such trademarks as runzu Tang, ZULE, Yangzu Tang, Yishengtang and compassionate hands and feet. The company has continuously improved the trademark license contracts and records of zushengtang trademark for nearly 200 chain enterprises nationwide, ensuring the seriousness of the use of the exclusive right to use the trademark. In recent years, the company has invested a lot in trademark publicity, frequently in CCTV-2, CCTV-7, global times, Liaoning satellite TV, Jiangsu Satellite TV, Nanjing TV, people's daily. Market news, Xinhua Daily, reference news, China business news, business, sales and market, mass business Advertisements are carried out in newspapers and media such as "half moon talk", "Zhejiang Daily", "Taizhou daily", "investment and marketing", "girlfriend", "family", etc. Since the second half of 2002, nearly 4 million yuan has been invested in advertising expenses, which has a huge impact on the society with half the effort. The chain joining of nearly 200 enterprises fully illustrates this point. After years of efforts, the brand of zushengtang has become "the most influential first brand in China's traditional Chinese medicine and health care industry". Its popularity and reputation resound in the health care field of China and the international foot reflexes area, and it is in the leading position in the current Chinese foot therapy market. Its huge market coverage has brought considerable corporate and social benefits. With the joint efforts of the company's leaders and all colleagues, the company will create greater brilliance.

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