【新华传媒是哪个国家的品牌？】

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上海新华传媒股份有限公司（简称“新华传媒”，股票代码：600825），是国内唯一一家横跨出版发行和报刊经营行业的大型传媒企业，也是中国出版发行第一股。改制的先发优势，悠久的历史积淀，丰富的资源网络，以及优质的品牌和资本优势，为公司构建了较大的施展空间。

公司前身为上海时装股份有限公司、华联超市股份有限公司。1993年10月，上海时装股份有限公司向社会公众公开发行普通股股票2,000万股，公司股票于1994年2月4日在上海证券交易所上市交易，股票简称“时装股份”，股票代码“600825”。2000年7月，公司原控股股东华联（集团）有限公司将其所持有的本公司51,425,082股国家股转让给上海华联商厦股份有限公司，并受让其所持有的上海华联超市公司100%股权，公司更名为“华联超市股份有限公司”(简称“华联超市”)。2006年9月，上海新华发行集团有限公司受让本公司股份118,345,834股(占总股本的45.06%)，成为本公司第一大股东，经过资产置换，公司主营业务由原来的经营连锁超市业务变更为经营文化传媒业务，公司名称变更为“上海新华传媒股份有限公司”。2008年1月，公司完成定向增发，解放日报报业集团、上海中润广告有限公司分别以其传媒类经营资产认购公司124,367,268股股份。定向增发后，新华传媒在以图书发行业务为主业的基础上，增加报刊经营、报刊发行、报刊广告代理等业务，打造完整的平面媒体经营产业链，进一步提高了新华传媒在平面媒体经营领域的竞争实力，实现在平面媒体经营领域的发展战略。
新华传媒目前已形成图书发行、报刊经营、广告代理、电子商务及传媒投资等业务板块。其中公司所属的新华连锁是上海地区唯一使用“新华书店”集体商标的企业，在全市拥有大型书城、中小型新华书店门市等大中小不同类型的直营网点近200家，拥有中小学教材的发行权，图书零售总量占上海零售总量的65%以上；公司拥有《新闻晚报》、《申江服务导报》、《房地产时报》、《人才市场报》、《I时代报》以及《上海学生英文报》等多家知名报刊的独家经营权；公司下属的上海中润解放传媒有限公司是《解放日报》、《新闻晨报》、《申江服务导报》等报刊的广告总代理商，在业界被誉为“媒体品牌管家”。

新华传媒将以“分享无限阅读体验的数字平台和实体平台”为战略定位，通过对核心业务与相关经营资源的整合，全力推动企业发展创新业务，并加快业务转型，努力成为具有市场竞争力和文化影响力的综合性传媒经营企业。

新华传媒连续在2008年、2009年分别荣获全国文化体制改革“优秀企业”、“先进企业”称号，受到中宣部、文化部、广电总局和新闻出版总署的联合表彰。

英文翻译：Shanghai Xinhua Media Co., Ltd. (hereinafter referred to as "Xinhua media", stock code: 600825), is the only large-scale media enterprise across the publishing and publishing industry, and also the first share of China's publishing and distribution industry. First mover advantage of restructuring, long history accumulation, rich resource network, as well as high-quality brand and capital advantages, has built a large exhibition space for the company. The predecessor of the company is Shanghai Fashion Co., Ltd. and Hualian Supermarket Co., Ltd. In October 1993, Shanghai Fashion Co., Ltd. issued 20 million shares of common stock to the public. The company's shares were listed and traded on the Shanghai Stock Exchange on February 4, 1994, with the stock code of "600825". In July 2000, Hualian (Group) Co., Ltd., the former controlling shareholder of the company, transferred 51425082 state shares of the company held by it to Shanghai Hualian Commercial Building Co., Ltd., and transferred 100% equity of Shanghai Hualian Supermarket Company held by it. The company was renamed as "Hualian Supermarket shares Co., Ltd." (hereinafter referred to as "Hualian Supermarket"). In September 2006, Shanghai Xinhua Distribution Group Co., Ltd. transferred 118345834 shares of the company (accounting for 45.06% of the total share capital), becoming the company's largest shareholder. After asset replacement, the company's main business changed from the original chain supermarket business to cultural media business, and the company name changed to "Shanghai Xinhua Media Co., Ltd.". In January 2008, the company completed targeted issuance, and Jiefang Daily newspaper group and Shanghai Zhongrun Advertising Co., Ltd. subscribed 124367268 shares of the company with their media operating assets. After the targeted issuance, Xinhua media, on the basis of book distribution business as its main business, increased its newspaper business, newspaper distribution, newspaper advertising agency and other businesses, built a complete industrial chain of print media business, further improved its competitive strength in the field of print media business, and realized its development strategy in the field of print media business. At present, Xinhua media has formed such business segments as book distribution, newspaper management, advertising agency, e-commerce and media investment. Xinhua chain is the only enterprise in Shanghai that uses the collective trademark of "Xinhua Bookstore". In the city, it has nearly 200 direct sales outlets of different types, such as large-scale book city, small and medium-sized Xinhua Bookstore stores, and has the distribution right of primary and secondary school textbooks. The total volume of book sales accounts for more than 65% of the total retail sales in Shanghai. The company has news evening news and Shenjiang service Shanghai Zhongrun Jiefang Media Co., Ltd., a subsidiary of the company, is the advertising agent of Jiefang Daily, the morning news, Shenjiang service guide and other newspapers, and is known as the "media brand manager" in the industry. Xinhua media will take the "digital platform and entity platform sharing unlimited reading experience" as the strategic positioning, through the integration of core business and related business resources, fully promote the development of innovative business, accelerate business transformation, and strive to become a comprehensive media business enterprise with market competitiveness and cultural influence. Xinhua media won the titles of "excellent enterprise" and "advanced enterprise" respectively in 2008 and 2009, and was jointly praised by the Propaganda Department of the Central Committee, the Ministry of culture, the State Administration of radio, film and television and the State Administration of press and publication.

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