【Liqun利群是哪个国家的品牌？】

浙江中烟工业有限责任公司由浙江中烟工业公司改制而成，是行业第一批建立董事会制度的省级工业企业之一。公司的主要经营范围为：烟草制品的生产、销售，烟用物资、烟机零配件的经营，烟叶进口和卷烟出口业务，与烟草制品生产销售相关的生产经营，多元化经营，资产经营等。

2003年7月，浙江烟草实施工商分设，成立了浙江中烟工业公司。公司成立后，根据行业改革与发展的新形势，确立了打造“一个优秀企业”的发展目标，制定了“内联外拓”的发展战略。2006年9月19日，经国家烟草专卖局批准，公司和原下属杭州卷烟厂、宁波卷烟厂实行联合重组，确立了浙江中烟工业公司一个法人主体的地位。2007年11月30日，根据国家烟草专卖局、中国烟草总公司（国烟法[2007]481号）文件精神，公司成立了董事会，正式更名改制为浙江中烟工业有限责任公司，企业发展步入了新的阶段。

按照现代企业制度的要求，公司努力构建高效顺畅的内部运行机制，共有内设机构16个部门，以及杭州、宁波2个制造部，拥有员工3500余人，资产总额超200亿元。公司主推“利群”、“大红鹰”、“雄狮”三大品牌，其中“利群”、“大红鹰”均为“中国名牌”和“驰名保护”。“利群”还是国家商务部首批认定的“中华老字号”之一，2009年批发市值达到328.3亿元。在主攻国内市场的同时，公司认真贯彻落实国家局“两个跨越”的要求，积极开拓海外市场，“摩登”等品牌远销中东、南美、印尼等二十多个国家和地区。

2009年，公司共生产卷烟204.66万箱，实现销售收入289.2亿元，实现税利194.29亿元。公司效益总量在行业中排名第5位，单箱税利在行业中排名第3位。

站在新的历史起点上，浙江中烟工业有限责任公司将紧紧围绕行业当前以及今后一个时期“卷烟上水平”的主要任务，以“严格规范、富有效率、充满活力”为主线，继续发扬“敢想敢拼、善谋善为”的企业精神，进一步理顺体制机制，做强品牌、做大市场、做精制造，为早日成为行业“少数、关键强势企业之一”而努力奋斗！

英文翻译：Zhejiang Zhongyan Industry Co., Ltd. is one of the first provincial industrial enterprises in the industry to establish a board system. The main business scope of the company is: production and sales of tobacco products, management of tobacco materials and cigarette machine parts, tobacco import and cigarette export business, production and operation related to production and sales of tobacco products, diversified operation, asset management, etc. In July 2003, Zhejiang tobacco implemented industrial and commercial division and established Zhejiang Zhongyan Industrial Company. After the establishment of the company, according to the new situation of industry reform and development, it has established the development goal of building "an excellent enterprise", and formulated the development strategy of "internal and external expansion". On September 19, 2006, with the approval of the State Tobacco Monopoly Bureau, the company and its former subsidiaries Hangzhou cigarette factory and Ningbo cigarette factory carried out joint reorganization, and established the status of a legal entity of Zhejiang Zhongyan Industrial Company. On November 30, 2007, in accordance with the spirit of the documents issued by the State Tobacco Monopoly Bureau and China Tobacco Corporation (GYF [2007] No. 481), the company established the board of directors, officially renamed Zhejiang Zhongyan Industrial Co., Ltd., and entered a new stage of enterprise development. According to the requirements of modern enterprise system, the company strives to build an efficient and smooth internal operation mechanism, with 16 internal departments and 2 manufacturing departments in Hangzhou and Ningbo, with more than 3500 employees and total assets of more than 20 billion yuan. The company mainly promotes "Liqun", "Dahongying" and "Xiongshi", among which "Liqun" and "Dahongying" are "Chinese famous brands" and "well-known protection". Liqun is also one of the first batch of "Chinese time-honored brands" recognized by the Ministry of Commerce, with a wholesale market value of 32.83 billion yuan in 2009. While focusing on the domestic market, the company conscientiously implements the requirements of "two leaps" of the National Bureau, actively develops overseas markets, and "modern" and other brands are exported to more than 20 countries and regions such as the Middle East, South America and Indonesia. In 2009, the company produced a total of 20.466 million cases of cigarettes, with sales revenue of 28.92 billion yuan and tax profit of 19.429 billion yuan. The total benefit of the company ranks fifth in the industry, and the single box tax benefit ranks third in the industry. Standing at a new historical starting point, Zhejiang Zhongyan Industry Co., Ltd. will closely focus on the main task of "the level of cigarette" in the industry at present and in the future, with the main line of "strict regulation, efficiency and vitality", continue to carry forward the enterprise spirit of "dare to fight and be good at doing good", further rationalize the system and mechanism, strengthen the brand, expand the market and refine Manufacturing, in order to become the industry as soon as possible, "one of the few, key strong enterprises" and strive!

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