我要投票 老四川在牛肉干行业中的票数:70
· 外 推 电 报 ·
2025-02-05 22:49:07 星期三

【老四川是哪个国家的品牌?】

老四川是什么牌子?「老四川」是 重庆金星股份有限公司 旗下著名品牌。该品牌发源于重庆,由创始人张向华在1982期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

“金角”、“老四川”牌五香牛肉干及其系列产品始创于一九三七年,为著名的重庆特产,久享盛誉。该产品以精选鲜牛肉为主料,配以多种名贵天然香料,不含任何化学添加剂和防腐剂,以传统工艺和现代技术相结合精制而成。产品回味甘甜、绵长、口中生津、余味沁脾、耐咀嚼、蛋白质含量高(40%以上)、营养丰富、风味独特,是居家旅行、佐酒助餐、馈赠亲友之上品,而受到消费者的青睐,成为市场上的流行休闲小食品。

重庆金星股份有限公司是1994年以重庆金星食品厂为基础,吸收数十家企业投资入股,经重庆市人民政府批准成立的股份有限公司。

公司位于重庆市綦江县古南镇新村路80号,占地面积7676平方米,注册资本1129.4万元,现有固定资产1065万元,员工258人(另有农民工108人),其中专业技术人员33人,产值10874万元,比去年的10558万元增加3%;销售13309万元,比去年的13362万元增加17.1%;实现利税1486万元,比去年的1305万元增加13.9%,在重庆市同行业中居于首位。“金角”、“老四川”牌五香牛肉干在全国同行业中销售第一。

公司在重庆、成都、武汉、北京、上海、广州设立分公司、经营部、办事处,公司的五香牛肉干及其系列产品分别进入“家乐福”、“沃尔玛”、“好又多”、“新世纪”等大型零售连锁超市,并在全国267个大中城市有总经销、总代理。从而形成了以分公司、经营部、办事处为点,以大型零售连锁超市为线,以267个城市的总经销、总代理为面的“点”、“线”、“面”营销网络覆盖除西藏以外的国内外市场。

五香牛肉干于1988年评为中国商业部优质产品。1991年评为国家旅游局优质产品。1992年“金角”商标荣获四川省工商局著名商标。1993年被四川省人民政府授予名牌产品称号。1994年被国家旅游局命名为旅游产品定点生产企业。

“金角”、“老四川”1998年至2007年连续四次被评为重庆市著名商标。2002年被重庆市质量技术监督局评为重庆知名产品。2002年通过ISO9001:2000质量体系认证。2002年被重庆市工商局评为“重合同守信用企业”。2003年荣获国家工商行政管理局“全国重合同守信用企业证书”。2005年6月通过审查,获得中华人民共和国国家质量监督检验检疫总局“生产许可证”。2006年5月12日被命名为“重庆市市级农业综合开发重点龙头企业”。2006年12月被国家商务部评为“中华老字号”。2006年又被评为重庆知名产品。2007年11月被评为“重庆市农业产业化市级龙头企业”。2008年被重庆市工商局评为“重合同守信用企业”。2009年被重庆市农委再次认命为“重庆市农业产业化市级龙头企业”。2009年通过食品安全管理体系认证。

英文翻译:"Golden horn" and "old Sichuan" brand spiced beef jerky and its series products were founded in 1937, which are famous special products in Chongqing and have long enjoyed a good reputation. The product is made of selected fresh beef as the main ingredient, with a variety of precious natural flavors, without any chemical additives and preservatives, and with the combination of traditional technology and modern technology. The product has sweet aftertaste, long length, fresh saliva in the mouth, refreshing aftertaste, chewability, high protein content (more than 40%), rich nutrition and unique flavor. It is the best product for home travel, food aid with wine and gifts to relatives and friends. It is favored by consumers and becomes a popular leisure food in the market. Chongqing Jinxing Co., Ltd. is a joint-stock company established in 1994 with the approval of Chongqing Municipal People's government, which is based on Chongqing Jinxing food factory and absorbs dozens of enterprises' investment and shares. The company is located at No. 80, Xincun Road, Gunan Town, Qijiang County, Chongqing City, covering an area of 7676m2, with a registered capital of 11.294 million yuan, and a fixed asset of 10.65 million yuan, 258 employees (108 migrant workers), including 33 professional and technical personnel, with an output value of 108.74 million yuan, 3% higher than 105.58 million yuan last year; a sales value of 133.09 million yuan, 17.1% higher than 133.62 million yuan last year; and a profit and tax of 14.86 million yuan 13.9% higher than last year's 13.05 million yuan, ranking first in the same industry in Chongqing. "Golden horn" and "old Sichuan" brand spiced beef jerky are the first in the same industry in China. The company has set up branches, business departments and offices in Chongqing, Chengdu, Wuhan, Beijing, Shanghai and Guangzhou. The company's spiced beef jerky and its series of products have entered the large-scale retail chain supermarkets such as Carrefour, Walmart, Costco and new century, and have general distribution and general agency in 267 large and medium-sized cities nationwide. Thus, a "point", "line" and "face" marketing network covering domestic and foreign markets except Tibet has been formed with branches, business departments and offices as the points, large-scale retail chain supermarkets as the lines, and 267 cities as the general distribution and general agents. Spiced beef jerky was awarded as high quality product by the Ministry of Commerce of China in 1988. In 1991, it was rated as high quality product of National Tourism Administration. In 1992, "Jinjiao" trademark was awarded the famous trademark of Sichuan Administration for Industry and commerce. In 1993, it was awarded the title of famous brand product by Sichuan Provincial People's government. In 1994, it was named as a designated manufacturer of tourism products by the National Tourism Administration. "Jinjiao" and "old Sichuan" were awarded Chongqing famous trademark for four times from 1998 to 2007. In 2002, it was awarded Chongqing famous product by Chongqing quality and Technology Supervision Bureau. In 2002, it passed ISO9001:2000 quality system certification. In 2002, it was awarded as "contract and credit enterprise" by Chongqing Administration of industry and commerce. In 2003, it was awarded the certificate of "national contract abiding and trustworthy enterprise" by the State Administration for Industry and commerce. In June 2005, it passed the examination and obtained the "production license" from the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China. On May 12, 2006, it was named as "key leading enterprise of Chongqing Municipal Agricultural Comprehensive Development". In December 2006, it was awarded "China time honored brand" by the Ministry of Commerce of the people's Republic of China. In 2006, it was rated as a famous product in Chongqing. In November 2007, it was rated as "Chongqing Municipal Leading enterprise of agricultural industrialization". In 2008, it was awarded as "contract and credit enterprise" by Chongqing Administration of industry and commerce. In 2009, it was once again named as "Chongqing Municipal Leading enterprise of agricultural industrialization" by Chongqing Municipal Committee of agriculture. In 2009, it passed the food safety management system certification.

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