【蒙羊是哪个国家的品牌?】
蒙羊牧业股份有限公司于2012年5月注册成立,注册资本3.1亿元。成立至今,蒙羊牧业已布局完成了包含优质肉羊良种繁育、生态规模化种养殖、标准化生产深加工、全程冷链物流体系、全国终端渠道覆盖在内的绿色生态全产业链,并以规模化、标准化、产业化的发展模式以及全新互联网思维的整合融入。
2015年,蒙羊屠宰羊单位115万余只,生产精细化分割羊肉产品13000余吨,销售额突破18亿元。一直以来,蒙羊牧业始终坚守“牧者富、食者康”的企业核心价值观。一方面,围绕农牧民需求,整合“农牧民、合作社、公司、银行、担保公司、保险公司”六大主体,构建全新“羊联体”运营模式,以产业化、市场化的方式带动农牧民脱贫致富;另一方面,蒙羊牧业构建完成绿色生态全产业链运营,通过精选优质羊源、GAP生态规模化养殖、GMP最高食品标准生产等全新模式与标准,提升羊肉食品安全管理水平,全力确保消费者舌尖上的健康与美味。2015年与中华财险合作食品安全责任险与肉羊养殖险,全力保障消费者食品安全,降低养殖户风险,为“食品安全、牧富食康”再增添一重要砝码。
同时,自2014年开始,蒙羊牧业逐步将互联网思维融入到养殖、生产、销售等全产业链发展的各个环节。这一项战略性思路,将使蒙羊在未来发展中立足于行业前沿,运用移动互联网、大数据、电子商务等信息化手段,让互联网思维成为蒙羊未来发展的新动力和新常态,从而推动蒙羊成为农牧行业中具生命力和竞争力的品牌企业。
英文翻译:Mengyang animal husbandry Co., Ltd. was registered in May 2012 with a registered capital of 310 million yuan. Since its establishment, Mongolian sheep husbandry has completed the green ecological whole industrial chain including high-quality mutton sheep breeding, ecological large-scale breeding, standardized production and deep processing, whole process cold chain logistics system and national terminal channel coverage, and integrated with the development mode of scale, standardization and industrialization and the new Internet thinking. In 2015, Mongolian sheep slaughtered more than 1.15 million sheep units, produced more than 13000 tons of refined and segmented mutton products, with sales exceeding 1.8 billion yuan. For a long time, Mengyang animal husbandry has always adhered to the core values of "rich herders and healthy eaters". On the one hand, focusing on the needs of farmers and herdsmen, integrating the six main bodies of "farmers and herdsmen, cooperatives, companies, banks, guarantee companies and insurance companies", building a new "Sheep Association" operation mode, driving farmers and herdsmen to get rid of poverty and become rich in the way of industrialization and marketization; on the other hand, Mongolian sheep husbandry has completed the whole industry chain operation of green ecology, through the selection of high-quality sheep sources and gap ecological regulations New models and standards such as model breeding, GMP highest food standard production, etc., improve the level of mutton food safety management, and make every effort to ensure the health and delicacy of consumers' tongue. In 2015, we cooperated with China property and Casualty Insurance Co., Ltd. in food safety liability insurance and meat sheep breeding insurance to fully protect the food safety of consumers, reduce the risk of farmers, and add another important weight to "food safety and Mufu Shikang". At the same time, since 2014, Mengyang animal husbandry has gradually integrated Internet thinking into all aspects of the development of the whole industrial chain, such as breeding, production, sales and so on. This strategic thinking will make Mengyang stand at the forefront of the industry in the future development, and make the Internet thinking become the new driving force and new normal for the future development of Mengyang by using the information means such as mobile Internet, big data, e-commerce, so as to promote Mengyang to become a brand enterprise with vitality and competitiveness in the agricultural and animal husbandry industry.
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