【新发地是哪个国家的品牌？】

北京新发地农产品批发市场成立于1988年5月16日， 市场建设初期只是一个占地15亩、管理人员15名、启动资金15万元，连围墙都是用铁丝网围起来的小型农贸市场。经过28年的建设和发展，现已成为首都北京，乃至亚洲交易规模较大的专业农产品批发市场。

市场现占地1680亩，管理人员1500名，固定摊位2000个左右、定点客户4000多家，日吞吐蔬菜1.6万吨、果品1.6万吨、生猪3000多头、羊1500多只、牛150多头、水产1800多吨。近年来，市场本着“扶大、扶强、扶优”的原则，拥有年交易额过19亿元的商户刘志等一大批商户群，目前，市场过亿以上的商户有32家，年交易额过千万的1000多家。形成了以蔬菜、果品批发为龙头, 肉类、粮油、水产、调料等十个大类农副产品综合批发交易的格局。

市场成立29年来，始终秉承“让客户发财，求市场发展”的宗旨，以“服务首都、服务三农”为己任，坚持以道德和责任做好首都农产品安全供应这个天大的事；用讲良心，守诚信，为百姓，承担了首都80%以上的农产品供应。2016年交易量1550万吨，交易额722亿元人民币。

近年来，为构筑首都农产品安全稳定供应的“护城河”，市场实施了“内升外扩，转型升级”的发展战略，业务正在稳步向生产源头和零售终端同步延伸。目前，新发地市场已在全国农产品主产区投资建设了10家分市场和200多万亩基地,在北京市区内建立了150多家便民菜店，300多辆便民直通车，有效平抑了市场物价，方便了社区居民，保障和满足了首都农产品的安全稳定供应。

英文翻译：Beijing Xinfadi agricultural products wholesale market was established on May 16, 1988. In the early stage of market construction, it was only a small agricultural market covering an area of 15 mu, with 15 managers and 150000 yuan of starting capital. Even the fence was enclosed by barbed wire. After 28 years of construction and development, it has become a large-scale professional agricultural products wholesale market in Beijing, even in Asia. The market now covers an area of 1680 mu, with 1500 management personnel, 2000 fixed stalls, more than 4000 designated customers, daily throughput of 16000 tons of vegetables, 16000 tons of fruits, more than 3000 pigs, more than 1500 sheep, more than 150 cattle and more than 1800 tons of aquatic products. In recent years, in line with the principle of "supporting the big, the strong and the excellent", the market has a large number of merchants, such as Liu Zhi, with an annual transaction value of more than 1.9 billion yuan. At present, there are 32 merchants with an annual transaction value of more than 1000. It has formed a pattern of comprehensive wholesale trading of ten major categories of agricultural and sideline products, such as meat, grain, oil, aquatic products and seasoning, with the wholesale of vegetables and fruits as the leader. Since the establishment of the market 29 years ago, it has always adhered to the tenet of "making customers rich and seeking market development", taken "serving the capital, serving the agriculture, rural areas and farmers" as its own duty, insisted on the great task of doing a good job in the safe supply of agricultural products in the capital with morality and responsibility; with conscience and integrity, it has undertaken more than 80% of the supply of agricultural products in the capital for the people. In 2016, the trading volume was 15.5 million tons and the trading volume was 72.2 billion yuan. In recent years, in order to build a "moat" for the safe and stable supply of agricultural products in the capital, the market has implemented the development strategy of "internal upgrading and external expansion, transformation and upgrading", and the business is steadily extending to the production source and retail terminal simultaneously. At present, Xinfadi market has invested in the construction of 10 sub markets and more than 2 million mu bases in the main agricultural products producing areas of the country. It has established more than 150 convenient restaurants and more than 300 convenient direct trains in the urban area of Beijing, which has effectively suppressed market prices, facilitated community residents, guaranteed and met the safe and stable supply of agricultural products in the capital.

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