我要投票 紫轩在烟机灶具行业中的票数:64
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2025-01-22 17:43:18 星期三

【紫轩是哪个国家的品牌?】

紫轩是什么牌子?「紫轩」是 甘肃紫轩酒业有限公司 旗下著名品牌。该品牌发源于甘肃省嘉峪关市,在2005年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

酒钢集团旗下,甘肃知名葡萄酒品牌,集酿造干型葡萄酒/冰酒/利口酒/白兰地于一体,致力于葡萄酒销售和特色文化旅游产业开发的综合型企业


紫轩酒业是中国西北地区颇大钢铁企业——酒钢集团旗下的全资子公司,位于河西走廊中西结合部、万里长城西端的嘉峪关市。这里曾是中西方经济文化重要的驿站和交汇地,多个民族、多个朝代、多种宗教都先后融合过、更替过、影响过,最能体现民族交融象征的丝路文化、长城文化,千百年来在此打下了深深的印记。紫轩葡萄酒基地,地处北纬37—40°的中国葡萄酒城甘肃武威市民勤核心产区和嘉峪关产区。灿烂的阳光,纯净的空气,戈壁砂地土壤,祁连山冰川雪水,构成了葡萄生长的黄金地带。紫轩酒业正是秉地理之赋、承文明之脉而兴起的中国葡萄酒行业的一颗明珠。

紫轩酒业公司于2005年6月开始建设,总体建设规模规划为年产葡萄酒5万吨,计划分三期建设。目前,年产1万吨葡萄酒的一期工程已全面完成,同时部分辅助设施按照年产2.5万吨葡萄酒的生产需求配套。

紫轩酒业目前拥有干型葡萄酒、冰酒、利口酒、葡萄烈酒(白兰地)等四大系列八十多个品种,其中梅尔诺系列、赤霞珠系列干红葡萄酒是企业的核心产品,有机系列干红葡萄酒是企业的优势产品,冰酒、利口酒、葡萄烈酒是企业的特色产品。公司通过ISO9001国际质量体系认证、HACCP食品安全体系认证、职业健康认证和环境体系认证的葡萄酒企业。

紫轩酒业不断尝试新的市场运作模式,优化调整产品结构,产品日趋完善,主销渠道从单一的团购向复合渠道(餐饮渠道、超市渠道、夜场、零售便利店、团购、喜宴、电商)延伸拓展,销售网络覆盖20多个省份,合作的签约经销商约120家,开设紫轩专卖店30余家,开发终端销售网点近1000家。目前,代理紫轩产品线上直营业务与部分行业巨头合作,已经完成了紫轩葡萄酒旗舰店的平台搭建及推广销售工作。


英文翻译:Jiugang group, a well-known wine brand in Gansu Province, is a comprehensive enterprise engaged in the production of dry wine / ice wine / liqueur / brandy and the development of wine sales and characteristic cultural tourism industry. Zixuan liquor industry is a wholly-owned subsidiary of Jiugang group, a quite large steel enterprise in Northwest China. It is located in Jiayu, the west end of the Great Wall, and the west end of the Hexi corridor Close the market. It used to be an important post station and intersection of Chinese and western economy and culture. Many nationalities, dynasties and religions have been integrated, replaced and influenced successively. The Silk Road culture and the Great Wall culture, which can best reflect the symbol of national integration, have made a deep mark here for thousands of years. Zixuan wine base is located in Minqin core production area and Jiayuguan production area of Wuwei City, Gansu Province, China wine city, 37-40 ° north latitude. Brilliant sunshine, pure air, Gobi sandy soil, Qilian Mountain Glacier snow water, constitute the golden zone of grape growth. Zixuan wine industry is a pearl of Chinese wine industry, which is based on geography and civilization. Zixuan wine industry Co., Ltd. started construction in June 2005. The overall construction scale is planned to produce 50000 tons of wine annually, which is planned to be constructed in three phases. At present, the first phase of the project with an annual output of 10000 tons of wine has been completed in an all-round way, and some auxiliary facilities are matched according to the production demand of 25000 tons of wine. Zixuan wine industry currently has more than 80 varieties of four series, including dry wine, ice wine, liqueur and grape spirits (Brandy). Among them, Merlot series and Cabernet Sauvignon series are the core products of the enterprise, organic series are the advantage products of the enterprise, ice wine, liqueur and grape spirits are the characteristic products of the enterprise. The company has passed ISO9001 international quality system certification, HACCP food safety system certification, occupational health certification and environmental system certification. Zixuan wine industry constantly tries new market operation mode, optimizes and adjusts its product structure, and its products are becoming more and more perfect. Its main sales channel extends from single group purchase to multiple channels (catering channel, supermarket channel, night market, retail convenience store, group purchase, wedding banquet, e-commerce). Its sales network covers more than 20 provinces, with about 120 contracted distributors and more than 30 exclusive Zixuan stores, Develop nearly 1000 terminal sales outlets. At present, acting as Zixuan's online direct business and cooperating with some industry giants, Zixuan has completed the platform construction and promotion of its flagship wine store.

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