【今世缘是哪个国家的品牌？】

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源于1996年，上市公司，婚喜宴请白酒供应商，国内较早开展机械化/信息化/智能化酿酒工序的现代化企业，将白酒的物质属性和消费者情感需求愈臻体现和结合起来的生产企业

江苏今世缘酒业股份有限公司地处淮安，坐落在全国文明乡镇高沟。现有员工3000余人，占地面积100余万平方米，拥有“国缘”“今世缘”“高沟”三个品牌，年产白酒3万余吨。

今世缘酒业的前身是江苏高沟酒厂。高沟酿酒，历史悠久，源远流长。1996年8月25日，今世缘品牌诞生。

——创牌以来，今世缘致力于打造最具影响力的文化品牌，创造了闻名遐迩的“今世缘现象”。具有物质与精神双重属性的中国白酒，映射出了中华民族独具特色的人文个性与时代诉求。从“今世有缘，今生无悔”到“成大事，必有缘”，从“今世有缘，相伴永远”到“有喜庆今世缘，结婚当然今世缘，中国人的喜酒”，今世缘品牌将白酒的物质属性和消费者情感需求愈臻体现和结合起来。2014年7月3日，今世缘公开发行A股股票上市仪式在上海证券交易所举行，谱写了因“缘”而生、随“缘”而盛的品牌传奇。

——创牌以来，今世缘致力于打造具竞争力的创新企业，展示了催人奋进的“今世缘力量”。创新是今世缘成长和进步的不竭动力。“国缘”品牌的诞生，就是今世缘抢抓机缘、锐意创新的扛鼎之作，销售连创新高，赋予了企业新的生命力，撑起了企业的半壁江山。今世缘引进SAP系统，推进了“企业管理+互联网”；运用现代科技，提升传统生产工艺，将文化有机融进了营销，以文化的渗透占领消费者的心智，有力地促进了品牌美誉度的提升。

面对中国经济的新常态，白酒消费环境的新变化，行业调整的新态势，大力弘扬“追求卓越，缘结天下”的企业精神，践行“讲善惜缘，和谐发展”的企业核心价值观，深化“打造品牌，以质取胜，文化营销，人才强企”四大基础战略，坚持发展是要务、创新是动力、市场是车间、效益是追求，抢抓新机遇、建好新模式、培育新动能，紧扣主要矛盾、共兴酒缘大业，在全面深化“品牌+渠道”双驱动中追求卓越今世缘，为全面建成小康社会贡献“今世缘力量”。

英文翻译：Originated in 1996, Jiangsu Jinshiyuan liquor industry Co., Ltd., a listed company, invited liquor suppliers for wedding banquet, and a modern enterprise that earlier carried out mechanized / informatization / intelligent liquor making process in China, is located in Huai'an and Gaogou, a civilized Township in China. It embodies and combines the material attributes of liquor and the emotional needs of consumers. With more than 3000 employees, covering an area of more than 1 million square meters, it has three brands of "Guoyuan", "Jinshiyuan" and "Gaogou", with an annual output of more than 30000 tons of liquor. The predecessor of Shiyuan liquor industry is Gaogou distillery in Jiangsu Province. Gaogou brewing has a long history. On August 25, 1996, the world edge brand was born. ——Since the establishment of the brand, Jinshiyuan has been committed to building the most influential cultural brand, creating the famous "Jinshiyuan phenomenon". The Chinese liquor, which has the dual attributes of material and spirit, reflects the unique humanistic personality of the Chinese nation and the demands of the times. From "fate in this life, no regret in this life" to "success, there must be fate", from "fate in this life, accompany forever" to "happiness in this world, marriage, of course, fate in this world, Chinese happy wine", today's fate brand embodies and combines the material attributes of liquor and the emotional needs of consumers. On July 3, 2014, the listing ceremony of A-share public offering of Jinshiyuan was held in Shanghai Stock Exchange, which composed a brand legend born of "Yuan" and flourished with "Yuan". ——Since the establishment of the brand, Jinshiyuan has been committed to building a competitive innovative enterprise, demonstrating the "Jinshiyuan power" that urges people to strive forward. Innovation is the inexhaustible driving force for the growth and progress of this world. The birth of "Guoyuan" brand is a masterpiece of seizing the opportunity and innovating, with sales reaching a new high, giving new vitality to the enterprise and supporting half of the enterprise. By introducing SAP system, Jinshiyuan has promoted "enterprise management + Internet"; by using modern technology, it has improved traditional production technology, organically integrated culture into marketing, occupied the mind of consumers with cultural penetration, and effectively promoted the promotion of brand reputation. Facing the new normal of China's economy, the new changes of liquor consumption environment and the new trend of industry adjustment, we should vigorously carry forward the enterprise spirit of "pursuing excellence and building the world by virtue of luck", practice the core values of the enterprise of "emphasizing kindness, cherishing luck, and developing harmoniously", deepen the four basic strategies of "building brand, winning by quality, cultural marketing, and strengthening the enterprise by talents". We should adhere to the principle of development and innovation Strength, market is the workshop, efficiency is the pursuit, seize new opportunities, build new models, cultivate new driving forces, closely follow the main contradictions, and jointly promote the great cause of wine, pursue excellence in today's world in the overall deepening of "brand + channel" double drive, and contribute "today's world power" to the overall building of a well-off society.

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