【mccormick味好美是哪个国家的品牌?】
1889年,味好美公司创立于美国马里兰州巴尔的摩市,创始人为WilloughbyM.McCormick,当时年仅25岁,白手起家年轻有为。
当年,味好美公司的首批产品不是香辛料,而是液体类的香辛料提取物、水果酱汁。大家一直以为味好美是以香辛料起家的,其实用于甜品饮料、西餐装饰的甜味酱才是味好美的第一批产品。因此,在这个领域,味好美也是世界领先的"百年老字号"品牌,产品包括了顶料、水果粒酱和糖浆。正是由于这个缘故,味好美W公司当时的产品商标是BeeBrand,以蜜蜂图案为象征,代表甜味酱系列产品。
1896年,味好美公司收购了当时位于美国费城的F.G.Emmett香料公司,所有机器被运到了巴尔的摩,味好美公司从此开始进入香辛料的领域,展开了西餐调味海域的航程。至今味好美的产品线已经拓展到复合调料、腌裹料、沙司、乳化酱、风味酱,再加上香辛料、甜味酱,每一个西餐厨房均有味好美的产品,我们对于美食风味的热情永无止境。
1900年,味好美公司在美国纽约成立了出口办公室,产品出口至南美洲和中美洲、南非、东非和西印度群岛以及欧洲。大家可以看到右边是当时出口到欧洲的纯黑胡椒粉海报,味好美以风味浓郁、纯净细腻的精选品质迅速取得了市场成功。
1902年,创建了"BanquetBrand"用于生产香料和芥末粉
1903年,在美国东北角的缅因州进行了合并,成为生产化学、药剂和香辛料粉类产品进口商及出口商。
1904年,公司被当时巴尔的摩最大的一场火灾所吞噬,所有的设备和产品毁于一旦,10个月后,一幢新的大楼树立在了大火前的旧址处。
1905年开始生产蜂蜜品牌的茶。
1910年味好美公司成为世界上最早生产茶袋的公司之一。
1915年味好美公司在马里兰进行了重组。
1921年,味好美大厦在巴尔的摩市港口建成。整幢大厦一共9层,在当时是巴尔的摩市的地标建筑。现在味好美在巴尔的摩的地产已经不是一座大厦可以满足的,管理层所在的总部、技术创新中心、科学研究院、工厂等等分散在这座城市的各地,并且一直致力于采用先进的设备,比如左下角就是覆盖整个工厂屋顶的太阳能采集板。
1926年,味好美开始了面向家庭消费者的零售业务。至今,味好美在沃尔玛、家乐福、麦德龙等国际知名连锁超市、大卖场始终是调味品的第一畅销品牌之一。
味好美在香辛料方面为世界贡献了许多发明创造,比如荣获了7次全美包装大奖的金属容器,领先的杀菌工艺McCorization,确保香辛料的安全、洁净,同时不损失风味。
1940年,味好美开始经营美国之外的国际业务:投资成立分公司、建立销售渠道、采购基地、生产工厂。收购全球各地其他的品牌公司,至今味好美在世界各地拥有近20个品牌,业务遍布美洲、欧洲、亚洲、大洋洲、非洲的主力消费市场,国际业务已经将近占到全球味好美的40%。
在1970年,味好美成立了面向餐厅的餐饮服务业务。味好美的餐饮产品历来是4、5星级酒店的首选,此外在高级西餐厅、西式简餐厅、饼房、快餐厅的厨房里均有味好美的系列产品。大家熟知的连锁餐饮巨头:麦当劳、肯德基、必胜客、星巴克、汉堡王都是味好美的全球合作伙伴。味好美的餐饮服务致力于为所有的餐厅经营者、大厨们提供品质稳定、风味纯正的产品,并有针对性地提供个性鲜明、顾客喜爱的菜单方案、创意美食。
1989年,味好美成立100周年,开始在中国投资业务,我们在中国有2家工厂,以及2家委托的加工厂,中国总部在上海。上海的工厂主要生产干燥的香辛料、复合调料、腌裹料。广州的工厂,主要生产酱类产品,比如沙司、乳化酱、风味酱、甜味酱、水果酱。
1999年,味好美股票开始在纽约证券交易所上市。作为一个健康发展的品牌,味好美的业绩指标、各项表现一直稳健成长,是股东们非常乐意长期持有的绩优股。
2003年,McCormick味好美被列入标准普尔500指数,可见味好美的发展稳健、业务优良。
味好美很早就设立了技术创新中心,位于总部巴尔的摩市郊安静的亨特谷,是全球一流的食品科技中心,致力于不断提升食品的科研水准。其中有很多功能中心,比如烹饪科学中心,就是味好美研发产品、技术的主力。还有感官科学中心,致力于研究食品风味于人类感官之间的关系,是食品科学的新兴领域,对于美食的开发、评价、测试非常有价值。创意中心,致力于进一步加强各种革新技术、创新风味的研究开展。味好美还有自己的科学研究院,研究方向为香辛料的营养价值。巴尔的摩市的亨特谷不仅有以味好美命名的道路,整个城市的主要建筑物均是味好美的资产,公司总部大楼、技术创新中心、科学研究院、工厂遍布亨特谷,它的另一个别名就是"味好美之城",美食风味的中心之都。
英文翻译:In 1889, weihaomei company was founded in Baltimore, Maryland, by Willoughby M. McCormick. At that time, it was only 25 years old and started from scratch. At that time, the first batch of products of weihaomei company was not spices, but liquid spices extract and fruit sauce. People always think that delicious food starts from spices. In fact, sweet sauce used for dessert drinks and Western food decoration is the first batch of delicious products. Therefore, in this field, yummy is also the world's leading brand of "century old brand", whose products include toppings, fruit paste and syrup. For this reason, the product trademark of weihaomei W company at that time was Beebrand, which represented sweet sauce series products with bee pattern as symbol. In 1896, Vermeer acquired f.g. Emmett spice company in Philadelphia at that time. All the machines were transported to Baltimore. Since then, Vermeer began to enter the field of spices and launched the voyage of Western food seasoning sea area. Up to now, the delicious product line has been expanded to compound seasoning, marinade, sauce, emulsified sauce, flavor sauce, plus spices, sweet sauce. Every western kitchen has delicious products. Our enthusiasm for food flavor is endless. In 1900, weihaomei company established an export office in New York, the United States. Its products were exported to South and Central America, South Africa, East and West Indies, and Europe. You can see on the right is the pure black pepper poster that was exported to Europe at that time. It's delicious and has made market success rapidly with its rich flavor, pure and exquisite selection quality. In 1902, "banquetbrand" was founded for the production of spices and mustard powder. In 1903, it was merged in Maine in the northeast corner of the United States and became the importer and exporter of chemical, pharmaceutical and spice powder products. In 1904, the company was engulfed by the largest fire in Baltimore at that time. All the equipment and products were destroyed. Ten months later, a new building was erected at the site before the fire. In 1905, honey brand tea was produced. In 1910, weihaomei company became one of the first companies in the world to produce tea bags. The company was reorganized in Maryland in 1915. In 1921, weihaomei building was built in the port of Baltimore. The whole building has nine floors, which was the landmark of Baltimore at that time. Now, weihaomei's real estate in Baltimore is not enough for a building. The headquarters, technology innovation center, scientific research institute, factory, etc. where the management is located are scattered all over the city, and it has been committed to the use of advanced equipment, such as the solar energy collection panel covering the entire factory roof in the lower left corner. In 1926, weihaomei started the retail business for family consumers. Up to now, weihaomei has always been one of the best-selling brands of condiments in Wal Mart, Carrefour, Metro and other well-known international supermarket chains and hypermarkets. Weihaomei has contributed many inventions and creations to the world in terms of spices, such as the metal container which has won seven National Packaging Awards and the leading sterilization technology mccormization, which ensures the safety and cleanness of spices without losing flavor. In 1940, weihaomei began to operate international businesses outside the United States: investment in the establishment of branches, the establishment of sales channels, procurement bases, production plants. It has acquired other brand companies around the world. Up to now, weihaomei has nearly 20 brands all over the world. Its business covers the main consumer markets in America, Europe, Asia, Oceania and Africa. Its international business has accounted for nearly 40% of the world's weihaomei. In 1970, weihaomei established the catering service business for restaurants. Delicious food and beverage products have always been the first choice of 4-star and 5-star hotels. In addition, there are delicious series products in the kitchen of high-end western restaurant, Western-style simple restaurant, cake room and fast-food restaurant. McDonald's, KFC, pizza hut, Starbucks and Burger King are well-known chain food giants. They are all delicious global partners. The delicious catering service is committed to providing all restaurant operators and chefs with stable quality and pure flavor products, and targeted to provide personalized, customer favorite menu programs and creative food. In 1989, weihaomei started to invest in China on the 100th anniversary of its establishment. We have two factories in China, as well as two entrusted processing factories, with Chinese headquarters in Shanghai. The factory in Shanghai mainly produces dry spices, compound seasonings and pickled wrappings. The factory in Guangzhou mainly produces sauce products, such as sauce, emulsified sauce, flavor sauce, sweet sauce and fruit sauce. In 1999, the company began listing on the New York Stock Exchange. As a brand with healthy development, weihaomei's performance indicators and various performances have been growing steadily, which are the outstanding stocks that shareholders are willing to hold for a long time. In 2003, McCormick weihaomei was listed in the standard & Poor's 500 index, which shows that weihaomei's development is stable and its business is excellent. Weihaomei has long established a technology innovation center, which is located in the quiet Hunter Valley on the outskirts of Baltimore. It is a world-class food technology center, dedicated to constantly improving the level of food research. There are many functional centers, such as the cooking Science Center, which are the main force in the research and development of delicious products and technologies. There is also the sensory science center, which is dedicated to the study of the relationship between food flavor and human senses. It is a new field of food science, and is very valuable for the development, evaluation and testing of food. The creative center is committed to further strengthening the research and development of various innovative technologies and flavors. Weihaomei also has its own scientific research institute, which focuses on the nutritional value of spices. The Hunt Valley in Baltimore City not only has a road named after delicious food, but also the main buildings in the whole city are delicious assets. The company headquarters building, technology innovation center, scientific research institute and factory are all over the Hunt Valley. Another alias of Hunt Valley is "delicious city", the center city of delicious food.
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