【心连心是哪个国家的品牌？】

始于1997年，知名连锁商场，专营百货/超市连锁/电子商务/农产品物流配送及农业休闲/商业地产及其它项目投资的跨区域、跨行业、多元化并存的大型民营企业集团

心连心集团有限公司成立于1997年11月，一直秉承“崇德尚诚，同心致远，共创共荣”的企业精神，打造了业内优秀的“心连心”品牌。经过多年奋斗，心连心集团已发展成为一家跨区域、跨行业、多元化并存的大型民营企业集团。

目前，集团主营业务涵盖百货、超市连锁经营；电子商务（心连心网上商城）、农产品物流配送及农业休闲、商业地产及其它项目投资。其中，百货、超市连锁经营为主的零售业态占比集团经营业态80%，成为企业实现规模化经营的重要途径。

集团目前拥有总资产12.4亿元，实现营业收入27.3亿元，拥有员工8000余人。集团下属全资、控股公司4家，包括心连心集团百货有限公司、湘潭市宝玉商贸有限公司、湘潭市钓鱼岛农业休闲山庄有限公司、湘潭泓熹大酒店，并在湖南、江西拥有百货购物广场、大中型连锁超市52家。

多年来，心连心集团积极践行社会责任，热心公益事业和慈善事业，为大批下岗职工提供就业岗位，为革命老区捐建希望小学，定点援助湘潭县红旗学校，为汶川、雅安地震捐款捐物，为退伍老兵送慰问金，累计捐资已达8000万元。

一直以来，集团坚持以“连锁经营打造品牌，资本运作提供动力，多元化发展加速成长”为经营方针，面对零售业第三次革命浪潮的到来，公司制定了调结构、转方式、勇变革、谋发展的运营策略，使公司在资源配置、结构优化、管理协同、效益提升等方面得到了有效彰显，公司正沿着适应商业新格局的道路稳步而健康地发展。

英文翻译：Since 1997, xinlianxin Group Co., Ltd., a famous chain store, a large-scale private enterprise group specializing in department store / supermarket chain / e-commerce / agricultural products logistics and distribution, agricultural leisure / commercial real estate and other project investment, has been established in November 1997. It has always adhered to the enterprise spirit of "upholding morality, upholding honesty, working together to create common prosperity" It has built an excellent brand of "heart to heart" in the industry. After many years of struggle, xinlianxin group has developed into a large-scale private enterprise group which is cross regional, cross industry and diversified. At present, the group's main business covers department stores, supermarket chain operation, e-commerce (xinlianxin online mall), agricultural products logistics and distribution, agricultural leisure, commercial real estate and other project investment. Among them, the retail business dominated by department stores and supermarkets accounts for 80% of the group's business, becoming an important way for enterprises to realize large-scale operation. At present, the group has total assets of 1.24 billion yuan, operating revenue of 2.73 billion yuan and more than 8000 employees. The group has 4 wholly-owned and holding companies, including xinlianxin Group Department Store Co., Ltd., Xiangtan Baoyu Trading Co., Ltd., Xiangtan Diaoyu Island agricultural leisure villa Co., Ltd., Xiangtan Hongxi Hotel, and 52 department stores, large and medium-sized chain supermarkets in Hunan and Jiangxi. Over the years, xinlianxin group has been actively practicing social responsibility, enthusiastic about public welfare and philanthropy, providing jobs for a large number of laid-off workers, donating and building hope primary school in the old revolutionary base area, assisting Hongqi school in Xiangtan County, donating materials for Wenchuan and Ya'an earthquake, and sending consolation money to veterans. The total donation has reached 80 million yuan. For a long time, the group adheres to the management policy of "chain operation to build brand, capital operation to provide power, and diversified development to accelerate growth". Facing the third revolutionary wave of retail industry, the company has formulated the operation strategy of adjusting structure, changing mode, bravely changing and seeking development, which enables the company to obtain resources allocation, structure optimization, management coordination and benefit improvement Effectively demonstrate that the company is developing steadily and healthily along the road of adapting to the new business pattern.

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