【春和堂是哪个国家的品牌?】
东莞市华盛实业有限公司(东莞市春和堂食品有限公司)是以快速消费品营销为主,多元发展,集工、贸于一体的民营企业。公司主要分两大部分,一部分以品牌代理营销为主,主要代理有白酒“泰山特曲”、红酒“丰收干红”、“朱鹮黑米酒”、“五粮液”等四大品牌;另一部分为公司自创品牌“春和堂凉茶”。经过20多年的发展,探索总结了“市场为导向,质量为根本,网络为基础,服务为核心”的企业发展宗旨。
公司98年代理泰山特曲以来,业绩持续上升、品牌影响力不断扩大,呈现稳步发展势头,仍是广东中档白酒市场畅销品牌,改变了白酒周期发展论的说法。自2000年执掌丰收干红华南代理始,以强劲的市场销售,在群雄纷争的红酒市场上占有一席之地。2007年6月,朱鹮黑米酒登陆广东,掀起了时尚休闲、健康饮酒的风尚。2010年,五粮液旗舰店成功开业,销量与日俱增,反响良好。同年9月,签定西班牙多米克葡萄酒华南区的总代理。
英文翻译:Dongguan Huasheng Industry Co., Ltd. (Dongguan CHUNHETANG Food Co., Ltd.) is a private enterprise mainly engaged in fast-moving consumer goods marketing, diversified development and integration of industry and trade. The company is mainly divided into two parts, one is mainly brand agent marketing, the main agents are four major brands, namely white spirit "Taishan Tequ", red wine "harvest dry red", "Crested Ibis black rice wine" and "Wuliangye"; the other is the company's own brand "CHUNHETANG herbal tea". After more than 20 years of development, this paper explores and summarizes the enterprise development tenet of "market-oriented, quality-based, network-based, service-oriented". Since acting for Taishan Tequ in 1998, the company's performance has continued to rise, the brand influence has been expanding, showing a steady momentum of development. It is still a best-selling brand in Guangdong mid-range liquor market, changing the view of liquor cycle development. Since 2000, he has been in charge of the South China agent of harvest dry red wine. With strong market sales, he has occupied a place in the red wine market. In June 2007, crested ibis black rice wine landed in Guangdong, setting off the fashion of leisure and healthy drinking. In 2010, Wuliangye flagship store opened successfully, with increasing sales volume and good response. In September of the same year, we signed the general agent of the South China region of Dominic wine in Spain.
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