【燕之坊是哪个国家的品牌?】
安徽燕之坊食品有限公司成立于2001年,是以粗粮及其精加工产品为主的高新技术企业。公司一直专注于粗粮等特色农产品的市场开发、产品研发和品牌化经营,以"基地(农户)+公司+卖场"的经营模式,以"燕之坊粗粮世界"和"燕之坊禅食"专柜的形式与家乐福、沃尔玛、大润发、华润苏果等国际连锁超市及永辉、步步高、物美、红府、合家福等国内连锁超市建立战略合作伙伴关系,实现粗粮的规模化、标准化、品牌化运作,形成一个立足华东、辐射全国的销售服务网络,成为目前国内最大的粗粮食品产业化经营企业。
燕之坊一头连着千万农户,一头连着千变万化的市场。现经营各类粗粮产品300多个,几乎涵盖了粗粮的全部品种。为了从源头保证产品的品质,发挥龙头企业的带动作用,燕之坊一直强化种植基地建设,建立了30多万亩杂粮种植基地,直接带动了近20万农户实现了产业结构调整和增产增收。很多基地的产品都通过了无公害、绿色和有机认证。
燕之坊始终把标准化建设放在首位,公司通过了标准化良好行为认证,率先建立产品流程控制执行标准,通过了ISO9001管理体系认证、HACCP食品安全管理体系认证、ISO14001环境体系认证和OHSAS18001职业健康安全体系认证,是国内同行业率先通过四标一体认证的企业之一。
燕之坊坚持走创新之路,不断加强粗粮新产品的开发,与安农大、合工大、江南大学等高校以"产学研"相结合的方式,开发出系列的、适合现代人健康要求的五谷杂粮系列、粗粮营养粥系列、粗粮休闲食品系列、固元膏系列、燕之坊禅食系列等产品。2010年燕之坊投资3.5亿元,新建占地150亩的粗粮食品产业园,年产能20万吨,将形成集粗粮精选、粗粮休闲食品、粗粮饮品为一体的完善粗粮产品线。
燕之坊公司在各级领导的关心下,先后被授予"中国驰名商标"、"农业产业化国家级龙头企业"、"高新技术企业"、"安徽省农业产业化龙头企业"、"安徽省粮食产业化行业排头兵"、"全国农产品加工示范企业"、"全国食品工业优秀龙头企业"、"安徽省最具投资价值的成长性企业"、"安徽民营30强企业"等荣誉称号。
今天的燕之坊人顺应市场的需求,坚持走品牌化之路,以专业、专心、专注的精神,传播健康理念、提供健康产品,力争把燕之坊建设成为国内粗粮食品行业引领者,中国粗粮食品第一品牌。
英文翻译:Anhui yanzhifang Food Co., Ltd., founded in 2001, is a high-tech enterprise mainly engaged in coarse grain and its refined products. The company has been focusing on market development, product development and brand management of specialty agricultural products such as coarse grain. It has established a business model of "base (farmer) + company + market", and has established a special counter of "yanzhifang coarse grain world" and "yanzhifang Zen food" with international supermarket chains such as Carrefour, Wal Mart, RT mart, Huarun Sugo, and domestic chains such as Yonghui, Bubugao, Wumei, Hongfu, hejiafu, etc Lock the supermarket to establish strategic partnership, realize the large-scale, standardized and brand operation of coarse grain, form a sales and service network based on East China and radiating the whole country, and become the largest industrialized operation enterprise of coarse grain food in China at present. One end of yanzhifang is connected with tens of millions of farmers, and the other end is connected with the ever-changing market. At present, it operates more than 300 kinds of coarse grain products, covering almost all varieties of coarse grain. In order to ensure the quality of products from the source and give full play to the leading role of enterprises, yanzhifang has been strengthening the construction of planting base, and has established more than 300000 mu of miscellaneous grain planting base, which has directly driven nearly 200000 farmers to realize the adjustment of industrial structure, increase production and income. Many base products have passed the pollution-free, green and organic certification. Yanzhifang has always put the standardization construction in the first place. The company has passed the standardization good behavior certification, took the lead in establishing the product process control implementation standard, passed the ISO9001 management system certification, HACCP food safety management system certification, ISO14001 environmental system certification and OHSAS18001 occupational health and safety system certification. It is one of the first enterprises in the same industry in China to pass the four standards integrated certification 。 Yanzhifang adheres to the road of innovation, constantly strengthens the development of new coarse grain products, and develops a series of products, such as grains and miscellaneous grains series, coarse grain nutritious porridge series, coarse grain leisure food series, Guyuan paste series, yanzhifang Zen food series, which are suitable for modern people's health requirements, in the way of "production, learning and research". In 2010, yanzhifang invested 350 million yuan to build a 150 mu coarse grain food industrial park with an annual capacity of 200000 tons, which will form a complete coarse grain product line integrating coarse grain selection, coarse grain leisure food and coarse grain drink. With the concern of leaders at all levels, yanzhifang company has been awarded "China famous trademark", "national leading enterprise of agricultural industrialization", "high tech enterprise", "leading enterprise of agricultural industrialization in Anhui Province", "leader of grain industrialization industry in Anhui Province", "national agricultural product processing demonstration enterprise", "excellent leading enterprise of national food industry", "growth with the most investment value in Anhui Province" "Sex enterprise", "Anhui top 30 private enterprises" and other honorary titles. Today's yanzhifang people comply with the market demand, adhere to the road of brand, with the spirit of professionalism, concentration and focus, spread the concept of health, provide health products, and strive to build yanzhifang into a domestic leader in coarse food industry, the first brand of coarse food in China.
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