【石路国际商城是哪个国家的品牌?】
苏州市石路国际商城有限责任公司坐落在繁华的石路商贸中心,营业面积5万余平方米,现有从业人员2600余名,为苏州市大型的综合性百货商场。
公司前身为苏州市石路国际商城,于95年9月开业,02年10月实施整体转制。
面对市民的消费水平不断升级、传统百货业态遭受冲击的不利态势,公司先后实施了“提档升级”、“转型升级”发展战略。根据消费层次广的区域消费特点,确定了中档偏高为主、不断引向独特定位,一着不让地抓好品牌提档,努力打造以品牌为主体、以时尚为主流的经营格局。公司投入大量的物力财力,一着不让地抓好环境提档,08年起,先后三次对大楼实施了整体改造工程,新增营业区域8000平方米,营造敞亮、舒适、优雅的购物环境,突显现代化的商业氛围。公司积极借鉴现代百货经验,不断创新经营理念、调整组织架构、转变管理模式,稳中求进推进公司管理体制的现代化,并推出了“三语服务”、“服务品牌”等创新举措,不断打造精细化、个性化、人性化的服务特色,中高品质现代百货商场初建雏形。面对苏州经济发展的总体趋势,公司对组织架构、运行体系、企业规章、工作流程、岗位要求均作了重大调整,基本上达到了现代企业管理的要求,也顺应市场发展的要求,经过不断磨合和不断培训、梳理、完善,无论从体系运行到管理考核均已适应本公司的实际情况,基本形成了现代百货商业企业的模式。公司通过转型迭起了促进企业发展的新业态,商业管理公司、合作经营公司,将企业多元化建设落地生根,打造了示范牲、创新性较强的消费升级空间。
英文翻译:Suzhou Shilu International Mall Co., Ltd. is located in the bustling Shilu business center, with a business area of more than 50000 square meters and more than 2600 employees. It is a large comprehensive department store in Suzhou. The company, formerly known as Suzhou Shilu International Mall, opened in September, 1995 and implemented the overall transformation in October, 2002. In the face of the adverse situation that the consumption level of the citizens is constantly upgraded and the traditional department stores are impacted, the company has successively implemented the development strategies of "upgrading" and "transformation and upgrading". According to the characteristics of regional consumption with a wide consumption level, we have determined that the middle level is mainly high and constantly leads to a unique position. We will not let go of the promotion of the brand, and strive to create a business pattern with the brand as the main body and fashion as the mainstream. The company has invested a lot of material resources and financial resources to do a good job in upgrading the environment. Since 2008, it has carried out three overall renovation projects on the building, adding 8000 square meters of new business area, creating a bright, comfortable and elegant shopping environment, highlighting the modern business atmosphere. The company actively uses the experience of modern department stores for reference, constantly innovates the management concept, adjusts the organizational structure, changes the management mode, strives for progress in stability and promotes the modernization of the company's management system, and has launched innovative measures such as "trilingual service" and "service brand", constantly creates refined, personalized and humanized service features, and initially builds medium and high quality modern department stores. In the face of the overall trend of Suzhou economic development, the company has made major adjustments to the organizational structure, operation system, enterprise rules, work process and post requirements, basically meeting the requirements of modern enterprise management, and complying with the requirements of market development. After continuous running in and training, combing and improving, both the system operation and management assessment have adapted to the actual situation of the company The situation has basically formed the model of modern department stores. Through the transformation, the company has repeatedly promoted the development of new business forms, business management companies and cooperative operation companies, which have taken root in the diversified construction of the enterprise and created a demonstration animal and innovative consumption upgrading space.
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