【凯立德CARELAND是哪个国家的品牌?】
成立于1997年,电子地图/导航系统和车载智能终端产品及服务提供商,专注于车载导航技术的软硬件一体化企业
深圳市凯立德科技股份有限公司(简称:凯立德,股票代码:430618)是电子地图、导航系统和车载智能终端产品及服务提供商,始终专注于为国内外汽车制造厂商、汽车电子厂商、便携导航设备厂商、手机厂商、电信运营商、互联网及移动互联网企业提供专业化、高品质的地理信息产品和服务。面向移动互联网,凯立德为驾驶者提供消费电子产品、移动互联网及车联网服务、大数据及云服务。
凯立德的主营业务分为软件、硬件、数据、服务四块,四个业务的凝聚与统合,奠定了凯立德成为车联网“超级链接者”的发展道路。
顺应移动互联网发展,凯立德始终专注车载导航技术,以满足车主需求为研发核心,将公司在各领域取得的成果,融合成自己独树一帜的发展方略。
在资源整合方面,凯立德明确自身定位,转型成为“超级链接者”,为行业引入新能量。2014年,中国平安与小米科技相继成为公司的战略投资者。结合中国平安在保险业的地位和公司的海量大数据,凯立德将改变目前汽车保险市场险种结构单一,产品差异化程度小的局面,推出配套车联网保险。凯立德还将借助小米在移动互联网领域的优势和互联网营销经验,从车载导航市场转型到大众市场。
在技术创新方面,凯立德始终抓住专业导航技术与核心用户需求两个出发点,大力推行科研,不断推陈出新。
在商业运营方面,凯立德整合四个业务,打通产业链上下游,覆盖消费者导航服务的每一个环节的消费体验。公司独有的垂直一体化模式的价值在于,以地图服务为核心、以车端智能终端为基础、连接软件、硬件、服务三大终端的数据而编织一张互联互通的车联网,为公司个性化导航应用的开发与服务提供保障。凯立德已经建立起覆盖全国地域、线上及线下相结合的综合销售及服务网络,为公司营销产品、扩大用户群体打下坚实基础。
英文翻译:Founded in 1997, Shenzhen Kailide Technology Co., Ltd. (hereinafter referred to as Kailide, stock code: 430618), a provider of electronic map / navigation system and vehicle intelligent terminal products and services, focuses on the integration of software and hardware of vehicle navigation technology, is a supplier of electronic map, navigation system and vehicle intelligent terminal products and services, always focusing on domestic and foreign vehicles Manufacturers, automotive electronics manufacturers, portable navigation equipment manufacturers, mobile phone manufacturers, telecommunications operators, Internet and mobile Internet enterprises provide specialized, high-quality geographic information products and services. For mobile Internet, Kailide provides drivers with consumer electronics, mobile Internet and Internet of vehicles services, big data and cloud services. Kailide's main business is divided into four parts: software, hardware, data and service. The cohesion and integration of the four businesses has laid a development path for Kailide to become a "hyperlink" of the Internet of vehicles. In line with the development of mobile Internet, Kailide always focuses on vehicle navigation technology, takes meeting the needs of car owners as the core of research and development, and integrates the achievements of the company in various fields into its own unique development strategy. In terms of resource integration, Kailide has made clear its own positioning, transformed into a "hyperlink" and introduced new energy for the industry. In 2014, Ping An and Xiaomi technology became strategic investors of the company. Combined with Ping An's position in the insurance industry and the company's massive big data, Kailide will change the current situation of single insurance type structure and small degree of product differentiation in the automobile insurance market, and launch supporting Internet of vehicles insurance. Kailide will also make use of Xiaomi's advantages in the field of mobile Internet and Internet marketing experience to transform from vehicle navigation market to mass market. In terms of technological innovation, Kailide has always grasped the two starting points of professional navigation technology and core user demand, vigorously promoted scientific research, and constantly innovated. In terms of commercial operation, Kailide integrates four businesses, connects the upstream and downstream of the industrial chain, and covers the consumer experience in every link of the consumer navigation service. The value of the company's unique vertical integration mode lies in that it weaves an interconnected vehicle network with map service as the core, vehicle intelligent terminal as the basis, software, hardware and service data of the three terminals to provide guarantee for the development and service of the company's personalized navigation application. Kailide has established a comprehensive sales and service network covering the whole country, online and offline, laying a solid foundation for marketing products and expanding user groups.
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