我要投票 周萝卜在榨菜行业中的票数:115
· 外 推 电 报 ·
2025-02-23 05:28:59 星期日

【周萝卜是哪个国家的品牌?】

周萝卜是什么牌子?「周萝卜」是 四川内江威宝食品有限公司 旗下著名品牌。该品牌发源于四川省内江市,由创始人王自英在1999-11-26期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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四川内江威宝食品有限公司,周萝卜,成立于1999年,四川省著名商标,集萝卜、大头菜等四川特色蔬菜的生产、加工、销售为一体的综合性食品企业

四川内江威宝食品有限公司,成立于1999年11月,地处内江市威远县镇西镇。属非公有制民营企业,拥有员工380人,占地面积30000㎡。

主要生产“威宝”、“周萝卜”牌萝卜、大头菜、真开味咸菜等系列产品。拥有自营外贸出口权,从事现代绿色农业产业化经营,主要以萝卜、大头菜等四川特色蔬菜深加工为主,集生产、加工、销售、科研为一体的综合性食品企业。

在发展壮大的历程中,走创新之路,不断提高适应市场竞争能力,强化内部管理机制,培育高素质人才队伍是公司永恒的主题。公司坚持“品牌立业、科技创新、诚信经营、规范运作”的经营理念,以“重营销、精技术、树形象、建文化、树品牌、强管理、育团队”为指导方针;内抓“凝聚力、向心力、创新力、产品力”,外抓“占有力、执行力、服务力、品牌力”;公司对市场进行了整合,使技术开发中心与市场紧密结合,通过立体营销赢得市场。

公司拥有机械化生产线,拥有功能完善的绿色、有机、无公害食品检测研发中心。公司技术力量雄厚,从国家食品加工科研机构聘请了多名高级工程师、工程师、技术骨干,专门负责产品质量把关、新产品开发工作。公司投入大量资金,改造车间,购进安装全自动现代化生产线,实现生产全过程产品与人体隔离。管理方面,公司严格按照ISO9001质量管理体系和ISO22000食品安全管理体系要求,确定了六个食品安全关键控制点,对各项指标分解落实到位,产品的口感、质量、卫生和安全。同时,公司严格按照出口产品生产车间要求,对车间进行密闭消毒无菌化处理,对进入人员严格消毒更衣,实现车间无菌化生产。对使用添加剂符合国家食品添加剂安全标准要求,杜绝不合格的原辅材料进入车间生产,产品符合国家绿色食品标准要求。

公司市场发展“立足农村资源,开发土特产品,打造强势品牌,走向国际市场的经营方针”,走“特色化、专业化、国际化”之路,充实自我、强化自我、提高自我,趁时而上带动当地及周边县区农民种植白萝卜、大头菜、青菜,为实现党委政府提出的三个万亩蔬菜种植努力。让其成为与南充冬菜、宜宾芽菜、新繁泡菜、涪陵榨菜齐名的四川酱菜,成为我省较大的酱菜生产基地,为农民增收和促进农村经济发展作出更大的贡献。


英文翻译:Sichuan Neijiang Weibo Food Co., Ltd., Zhou radish, was founded in 1999. It is a famous trademark of Sichuan Province. It is a comprehensive food enterprise integrating the production, processing and sales of Sichuan characteristic vegetables such as radish and turnip. It was founded in November 1999 and is located in Zhenxi Town, Weiyuan County, Neijiang City. It is a non-public private enterprise with 380 employees and an area of 30000 ㎡. The main products are "Weibo", "zhouradish" brand radish, turnip, pickled vegetables and so on. It is a comprehensive food enterprise with the right to export its own foreign trade and engage in the industrialization of modern green agriculture, mainly focusing on the deep processing of Sichuan characteristic vegetables such as radish and kohlrabi, and integrating production, processing, sales and scientific research. In the course of development and expansion, the eternal theme of the company is to take the road of innovation, constantly improve the ability to adapt to market competition, strengthen the internal management mechanism, and cultivate high-quality talents. The company adheres to the business philosophy of "brand establishment, scientific and technological innovation, honest operation and standardized operation", and takes "focusing on marketing, fine technology, image building, culture building, brand building, strong management and team building" as the guiding principle; pays attention to "cohesion, centripetal force, innovation force, product force" internally, and "occupation force, execution force, service force and brand force" externally; the company has integrated the market Together, the technology development center and the market are closely combined to win the market through three-dimensional marketing. The company has a mechanized production line and a green, organic and pollution-free food testing and development center with perfect functions. With strong technical force, the company has hired many senior engineers, engineers and technical backbones from national food processing scientific research institutions to be specially responsible for product quality control and new product development. The company has invested a lot of money to transform the workshop, purchase and install the full-automatic modern production line, and realize the isolation of products and human body in the whole production process. In terms of management, the company has determined six key control points of food safety in strict accordance with the requirements of ISO9001 quality management system and ISO22000 food safety management system, implemented the decomposition of various indicators, and implemented the taste, quality, health and safety of products. At the same time, the company strictly in accordance with the requirements of the production workshop of export products, closed disinfection and aseptic treatment of the workshop, strict disinfection and dressing of the entry personnel, to achieve aseptic production of the workshop. The additives used meet the requirements of national food additive safety standards, and unqualified raw and auxiliary materials are not allowed to enter the workshop for production. The products meet the requirements of national green food standards. The company's market development is "based on rural resources, develop local products, build strong brands, and move towards the international market", taking the road of "characteristic, specialization and internationalization", enriching, strengthening and improving itself, and taking the opportunity to drive local and surrounding county farmers to plant white radish, turnip and green vegetables, so as to realize the three 10000 mu vegetables proposed by the Party committee and the government Vegetable planting efforts. Let it become Sichuan pickle, which is as famous as Nanchong winter dish, Yibin sprout, Xinfan pickle and Fuling pickle, and become a large pickle production base in our province, making greater contribution to the increase of farmers' income and the promotion of rural economic development.

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