【卡百利是哪个国家的品牌?】
卡百利渊源
卡百利作为中意合作的典范,与意大利拥有100多年历史的Harpo集团(1896年)达成战略合作,在意大利共同设立研发和制造中心。同时将意大利创新理念和制造技术引进中国,专业生产、销售及施工艺术涂料加软装,将意大利人居生活方式创想撒播中国。
卡百利荣誉
卡百利艺术涂料2013年进入中国,曾第七、第八、第九、第十连续四届荣获金漆奖杰出艺术涂料品牌,获得过2018和2019年度涂料行业品牌盛会艺术涂料影响力品牌、2018年度中国艺术涂料最具影响力品牌、华彩奖中国涂料品牌盛会2016年度中国艺术涂料设计奖、第七届中国国际空间设计大赛特别推介艺术涂料品牌、广东涂料30年优秀艺术涂料品牌等荣誉。
生产基地
目前,卡百利(KABEL)在全球拥有两大生产基地:1.中国顺德生产基地,占地50余亩,员工500余人,年产能10万吨;2.意大利蒂利亚斯特生产基地,通过全球人居实验室研发中心,以及全新生产设备和技术工艺,生产高品质的艺术涂料产品。
迅猛发展
2014年,卡百利(KABEL)来到中国,短短3年多时间,凭借创新的产品、精湛的工艺、良好的口碑以及强大的技术服务团队享誉业界,开拓全国加盟店700多家,年复合增长率超过100%,市场占有率位居行业前三甲,成为艺术涂料行业名副其实的一匹“黑马”。随着卡百利(KABEL)在中国业务的迅猛发展,卡百利(KABEL)公司将中国总部设立在中国涂料之乡——广东顺德,卡百利KABEL(中国)营销中心大楼,面积2400平方米,是中国艺术涂料领域名列前茅的体验中心之一。
品牌理念
卡百利(KABEL)一直走在行业前列,秉承“用色彩·诠释爱”的品牌理念,运用色彩对品质生活进行完美诠释。卡百利(KABEL)将源自意大利的家居文化、家居理念,以及意大利最尖端的建筑艺术装饰工艺和材料引入中国,融合销售、设计和服务结合成一站式服务,为消费者提供家居整体解决方案。
卡百利(KABEL)致力于产品研发及技术创新,拥有“降解甲醛”的国家发明专利,并每年将销售收入的5%投入研发及创新。2018年,卡百利中国“城市股东合伙人计划” 已开启,2019年销售目标为1.5亿元,计划于2020年启动上市。
企业文化
卡百利(KABEL)始终致力于成为值得广大消费者、客户信赖的健康、安全、环保的世界知名艺术涂料品牌。“创新、执行、协作、分享”是卡百利(KABEL)的核心价值观;“团队专业化、创新科学化、品质精细化、服务人性化”是卡百利(KABEL)的经营宗旨;“让用户居住无忧、帮员工实现梦想、助合伙人全面升级、使股东财富增值”是卡百利(KABEL)的企业使命;“打造空间设计、产品、智能化全产业链服务平台”的企业愿景。
未来方向
未来,卡百利(KABEL)将依托智能家居、软装配套产业布局完成产品直达终端,成为真正的人居体验馆,从而建立全产业链智能化平台。
英文翻译:As a model of Sino Italian cooperation, Cadbury has reached strategic cooperation with Italy's Harpo group (1896), which has a history of more than 100 years. Cadbury has jointly established R & D and manufacturing centers in Italy. At the same time, Italian innovative ideas and manufacturing technology are introduced into China, specializing in the production, sales and construction of art coating plus soft decoration, spreading the Italian lifestyle creation in China. Cadbury art coatings entered China in 2013. It has won the 7th, 8th, 9th and 10th consecutive golden lacquer awards for outstanding art coatings brands. It has won the influential brands of art coatings in 2018 and 2019, the most influential brands of China's art coatings in 2018, and the Huacai awards for China's art coatings in 2016 Award, the 7th China International Space Design Competition specially recommended the art coating brand, Guangdong coating 30 years excellent art coating brand and other honors. At present, Kabel has two major production bases in the world: 1. Shunde production base in China, covering an area of more than 50 mu, with more than 500 employees and annual production capacity of 100000 tons; 2. Italian production base in Trieste, through the global human settlements laboratory research and development center, as well as new production equipment and technology, produces high-quality art coating products. With rapid development in 2014, Kabel came to China. In just over three years, it has been famous in the industry with its innovative products, exquisite workmanship, good reputation and strong technical service team. It has opened more than 700 franchise stores nationwide, with an annual compound growth rate of more than 100%. Its market share ranks the top three in the industry, and it has become a "black horse" in the art coating industry. With the rapid development of Kabel's business in China, Kabel has set up its headquarters in the Kabel (China) marketing center building in Shunde, Guangdong Province, the hometown of Chinese coatings, covering an area of 2400 square meters, which is one of the top experience centers in the field of Chinese art coatings. The brand concept of Kabel has always been in the forefront of the industry, adhering to the brand concept of "using color to interpret love", and using color to interpret quality life perfectly. Kabel introduces Italian home culture and home concept, as well as Italy's most cutting-edge architectural art decoration technology and materials to China, integrates sales, design and service into a one-stop service to provide consumers with an overall home solution. Kabel is committed to product R & D and technological innovation. It has the national invention patent of "degrading formaldehyde", and invests 5% of sales revenue into R & D and innovation every year. In 2018, Cadbury China's "urban shareholder Partnership Plan" has been launched, with a sales target of 150 million yuan in 2019. It is planned to start listing in 2020. Kabel is always committed to become a world-famous art coating brand which is worthy of the trust of consumers and customers. "Innovation, execution, cooperation and sharing" are the core values of Kabel; "team specialization, scientific innovation, refined quality and humanized service" are the business tenets of Kabel; "making users live without worries, helping employees realize their dreams, helping partners upgrade in an all-round way and increasing shareholders' wealth" is the corporate mission of Kabel; The enterprise vision of "building a space design, product, intelligent service platform of the whole industrial chain". In the future, Kabel will rely on the industrial layout of smart home and soft decoration to complete the product direct terminal and become a real human settlements Experience Hall, so as to establish an intelligent platform of the whole industrial chain.
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