【统一是哪个国家的品牌？】

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统一企业于1967年7月1日成立于中国台湾台南，涉足食品、金融、外贸、商业、娱乐、广告、电子等业，以形成横跨制造、服务二大产业的格局。企业从传统食品出发，逐步走向高科技食品。

企业标志：统一企业标志，系由英文字 “PRESIDENT ” 之前缀 “P” 演变而来。翅膀三条斜线与延续向左上扬的身躯，代表「三好一公道」的品牌精神（即质量好、信用好、服务好、价格公道），另一方面也象征以爱心诚心信心为基础，为消费者提供商品及服务，以及产品其中创新突破的寓意。

底座平切的翅膀，则是稳定、正派、诚实的表征。 整个造型象征超越、翱翔、和平，以及带向健康快乐的未来。

色彩意义： “红色”代表热诚的服务、坚定的信心、赤诚的关注；“橘色”代表勇于创新、长于突破，及与食品联想的满足感、丰盛感；“铭黄”富有温馨、明快、愉悦的感情，代表该品牌的期望。图案整体明朗愉悦的暖色系，象征健康快乐的未来与新鲜活力的期许

经营理念：统一企业自从创业以来，即遵循企业创始人吴修齐先生所秉持之「三好一公道」的经营理念，以多角经营、宏观眼光、重视人才等方针，兢兢业业地塑造出「诚实苦干、创新求进」的立业精神。

投资发展：1992年1月13日，统一企业集团在中国大陆投资设立的第一个工厂﹣新疆统一企业食品有限公司正式成立。本着「取之于大陆，用之于大陆」的原则，通过开发更多更健康的产品、提供就业机会、引进现金的企业管理经验、积极纳税、热心扶持本土协力厂商等相关环节，公司力图为大陆的经济建设和民众的健康作出更多的贡献。

起步之初公司在大陆采用「 T 型」策略，以沿海经济特区和长江沿岸开发区为市场标的投资建厂，并根据每个区域市场的国民所得、消费能力、消费偏好、相关产业的相对竞争优势等特点来决定所投资的事业。1998年大陆营运总部在上海成立，统管公司大陆投资事业。为便于管理，整个中国市场划分为东北、华北、华东、华中、大西部、华南、新疆七个区块。07年，为了满足消费者的购买需要，我们对业务进行优化，以省为单位精耕市场。08年起，我们将销售、生产及后勤支援分离，进一步朝专业分工发展。未来，将逐步实现在每个省，至少设立1个生产基地。并在短时间内，布建能适合各类产品销售的通路网络。建立从省、区块、到整个中国的销售平台。

英文翻译：Founded in Tainan, Taiwan, China on July 1, 1967, uni president is involved in food, finance, foreign trade, commerce, entertainment, advertising, electronics and other industries, so as to form a pattern spanning manufacturing and service industries. Starting from traditional food, enterprises are gradually moving towards high-tech food. Enterprise logo: unified enterprise logo, evolved from the prefix "P" of the English word "Prestident". The three oblique lines of wings and the body that continues to rise to the left represent the brand spirit of "three good and one fair" (i.e. good quality, good credit, good service and fair price). On the other hand, it also symbolizes the meaning of providing consumers with goods and services based on love, sincerity and confidence, as well as innovation and breakthrough in products. The flat wing of the base is a symbol of stability, decency and honesty. The whole shape symbolizes transcendence, soaring, peace, and a healthy and happy future. Color meaning: "red" stands for sincere service, firm confidence and sincere attention; "orange" stands for the sense of innovation and breakthrough, satisfaction and richness associated with food; "Minghuang" is full of warm, bright and pleasant feelings, representing the expectation of the brand. The warm color system with clear and pleasant overall pattern symbolizes the healthy and happy future and the promising business philosophy of fresh vitality: since the establishment of the unified enterprise, it follows the business philosophy of "three good and one fair" held by Mr. Wu Xiuqi, the founder of the enterprise, and shapes the establishment of "honest, hard-working, innovative and progressive" with the principles of multi angle operation, macro vision, and emphasis on talents Industry spirit. Investment and development: on January 13, 1992, Xinjiang uni president enterprise Food Co., Ltd., the first factory invested and established by uni president enterprise group in mainland China, was officially established. Based on the principle of "take it from the mainland and use it in the mainland", the company strives to make more contributions to the economic construction of the mainland and the health of the people by developing more and healthier products, providing employment opportunities, introducing cash management experience, actively paying taxes, and enthusiastically supporting local cooperative manufacturers. At the beginning, the company adopted the "T-type" strategy in the mainland, established factories with the coastal special economic zone and the Yangtze River coastal development zone as the market targets, and decided to invest in the business according to the characteristics of each regional market, such as national income, consumption ability, consumption preference, relative competitive advantage of related industries, etc. In 1998, the mainland operation headquarters was established in Shanghai to manage the mainland investment business of the company. For the convenience of management, the whole Chinese market is divided into seven blocks: Northeast, North China, East China, central China, Western China, South China and Xinjiang. In 2007, in order to meet the purchase needs of consumers, we optimized our business and cultivated the market with the province as the unit. Since 2008, we have separated sales, production and logistics support, and further developed into a professional division of labor. In the future, it will gradually establish at least one production base in each province. And in a short period of time, set up a channel network suitable for all kinds of product sales. Establish a sales platform from the province, block to the whole China.

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