【MINISO名创优品是哪个国家的品牌？】

MINISO名創優品是日本设计师品牌，由日本设计师三宅顺也先生和中国青年企业家叶国富先生在东京共同创办，三宅顺也先生同时兼任设计师。MINISO名創優品，是全球“智能消费品”领域的倡导者。

MINISO名創優品奉行“简约、自然、富质感”的生活哲学和“回归自然，还原产品本质”的品牌主张，以每七天上一批炫酷新款、走优质低价路线、定位智能消费品连锁的品牌核心优势赢得消费者的亲睐和热捧，在生活居家消费前沿市场刮起“个性化智能消费”之风。2013年由株式會社名創優品產業运营，同年9月MINISO名創優品进驻中国，布局在华智能消费品市场。

MINISO名創優品自2013年正式走出日本后，积极开拓国际市场，三年时间全球开店一千多家，2015年营收突破7.5亿美元，2016年营收近15亿美元。目前，MINISO名創優品已与包括美国、加拿大、俄罗斯、新加坡、阿联酋、韩国、马来西亚及中国香港、澳门等50多个国家和地区达成战略合作。

MINISO名創優品一直倡导优质生活理念，并秉承“尊重消费者”的品牌精神，为消费者提供真正"优质、创意、低价"的产品。MINISO名創優品的产品简约自然，品质优良且引导智能消费潮流，产品价格大部分在1.5美元-30美元间，深受18到35岁主流消费人群的喜爱。

MINISO名創優品同时开创了新型的智能生活体验集合店，与餐饮、快时尚服饰、娱乐共同成为百货公司和购物中心的主力店铺，为消费者提供让生活更加智慧、简单、舒适的产品，让顾客在消费中体验智能、健康、快乐的生活方式。

MINISO名創優品始终将优化商品结构和商品管理列为首要任务，坚持从世界各地选取合适的优质素材，其中超过80％的产品设计源于日本、韩国、瑞典、丹麦、新加坡、马来西亚及中国等地。在坚持优质产品和智慧科技的同时，MINISO名創優品也极其注重顾客的购物体验，优质服务文化的打造，让MINISO名創優品智能、健康、休闲、优质、创意的品牌调性在体验层面呈现。

英文翻译：Miniso is a Japanese designer brand. It was jointly founded by Japanese designer Mr. shunye Miyake and Chinese young entrepreneur Mr. Ye Guofu in Tokyo. Mr. shunye Miyake is also a designer. Minso is a global leader in the field of "smart consumer goods". Minso famous and excellent products adhere to the life philosophy of "simplicity, nature and texture" and the brand idea of "returning to nature and restoring the essence of products", win the favor and popularity of consumers with the brand core advantages of a batch of cool new products every seven days, taking the high-quality and low-cost route and positioning the chain of intelligent consumer products, and create the trend of "personalized intelligent consumption" in the forefront market of life and home consumption 。 In 2013, it was operated by the famous and innovative products industry of the company. In September of the same year, minso famous and innovative products settled in China and distributed in the intelligent consumer goods market in China. After minso famous and innovative products officially came out of Japan in 2013, they actively explored the international market, opened more than 1000 stores in the world in three years, with revenue exceeding $750 million in 2015 and nearly $1.5 billion in 2016. At present, minso has reached strategic cooperation with more than 50 countries and regions, including the United States, Canada, Russia, Singapore, the United Arab Emirates, South Korea, Malaysia and Hong Kong, Macao, China. Minso famous and excellent products have always advocated the concept of high-quality life, and adhere to the brand spirit of "respecting consumers", to provide consumers with real "high-quality, creative, low-cost" products. Minso's products are simple, natural, high-quality and guide the trend of intelligent consumption. Most of the products are priced between $1.50 and $30, which are popular with the mainstream consumers aged 18 to 35. At the same time, minso has created a new type of intelligent life experience collection store. Together with catering, fast fashion clothing and entertainment, it has become the main store of department stores and shopping centers, providing consumers with products that make life more intelligent, simple and comfortable, and allowing customers to experience intelligent, healthy and happy life style in consumption. Minso's famous and excellent products always take optimizing the commodity structure and commodity management as the primary task, and insist on selecting appropriate high-quality materials from all over the world. More than 80% of the product design comes from Japan, South Korea, Sweden, Denmark, Singapore, Malaysia and China. While adhering to high-quality products and intelligent technology, minso famous and excellent products also pay great attention to the shopping experience of customers and the creation of high-quality service culture, so that the brand tone of intelligence, health, leisure, high quality and creativity of minso famous and excellent products can be presented at the experience level.

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