【新华文轩是哪个国家的品牌？】

新华文轩出版传媒股份有限公司（原名“四川新华文轩连锁股份有限公司”，以下简称“文轩”）成立于2005年5月，是由全国文化体制改革试点单位四川新华发行集团有限公司作为主发起人，与多家发起人跨地域、跨行业资本联合，发起设立的我国第一家按照上市公司标准组建的股份制出版发行企业。2007年5月，文轩在香港联合交易所主板（H股）上市，成为国内首家在港上市的出版发行企业；2010年8月，文轩完成四川出版发行资源重组，成为中国首个以市场化手段完成本省国有出版发行主要业务资源整合的案例。

2012年，文轩资产总额达86.6亿元，实现营业收入45.92亿元、净利润5.76亿元，综合实力位居全国同行业前列。先后被评为“全国文化体制改革优秀企业”、“第一届和第二届中国出版政府奖先进出版单位”、“全国新闻出版系统先进集体”。2009年2月、2010年6月李长春同志两度视察文轩，给予了“文轩是西部地区文化体制改革一盏灯塔”的高度评价。2011年4月刘云山同志视察文轩，评价文轩是“全国文化体制改革的排头兵”。

文轩通过创新发展，借助于现有的上市优势、体制优势、人才优势和网络优势，积极稳妥地巩固发展主业，沿着发行、出版、传媒文化产业发展路径，进行出版产业链一体化发展、产业升级和相关文化产业扩张，通过实施“突出主业、超越主业”的发展思路，在出版、传媒、文化产业等板块谋篇布局，建设中国一流文化传媒集团。

英文翻译：Xinhua Wenxuan publishing and Media Co., Ltd. (formerly known as "Sichuan Xinhua Wenxuan Chain Co., Ltd.", hereinafter referred to as "Wenxuan") was founded in May 2005. It is the first listed company in China initiated by Sichuan Xinhua Publishing Group Co., Ltd., a national pilot unit of cultural system reform, as the main sponsor, and several sponsors, in combination with cross regional and cross industry capital A joint stock publishing and issuing enterprise established in accordance with the company's standards. In May 2007, Wenxuan was listed on the main board (H-share) of the stock exchange of Hong Kong, becoming the first publishing company listed in Hong Kong in China; in August 2010, Wenxuan completed the reorganization of publishing and distribution resources in Sichuan, becoming the first case in China to complete the integration of main business resources of state-owned publishing and distribution by market-oriented means. In 2012, Wenxuan's total assets amounted to 8.66 billion yuan, with operating revenue of 4.592 billion yuan and net profit of 576 million yuan. Its comprehensive strength ranked first in the same industry in China. It has been awarded "excellent enterprise of national cultural system reform", "advanced publishing unit of the first and second China publishing government awards" and "advanced collective of national press and publication system". In February 2009 and June 2010, Comrade Li Changchun inspected Wenxuan twice, and highly praised Wenxuan as a beacon of cultural system reform in the western region. In April 2011, Comrade Liu Yunshan inspected Wenxuan and evaluated that Wenxuan was "the leader of the national cultural system reform". Through innovation and development, with the help of existing listing advantages, system advantages, talent advantages and network advantages, Wenxuan actively and steadily consolidates and develops the main business, and along the development path of the publishing, publishing, media and cultural industries, carries out the integrated development of the publishing industry chain, industrial upgrading and expansion of related cultural industries. Through the implementation of the development idea of "highlighting the main business and surpassing the main business", Wenxuan is in the process of going out We will plan to build a first-class cultural media group in China.

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