【Less是哪个国家的品牌?】
1995年,江南布衣集团创立新职场女性品牌less,其提倡的核心生活理念“less is more”源于建筑师密斯.凡.德罗的建筑设计哲学。
如Slogan所义,品牌代表了30-45岁独立、理性、热衷于筒约生活的新一代职场女性形象,及其极简、精致的生活方式。
品牌的设计观始终以“筒约、精致、独立、理性”为宗旨,输出高品质、高格调的产品和服务,打造一群干练、知性、含蓄、大方的时尚都市新女性,其呼吁职场所呈现的真实、独立、非冰冷的行事方式,被众多女性所拥护。
基于少即是多的极简主义设计,倡导理性并自我的思考。将自然与科技、传统与革新、技术与时尚三者良好融合,着重面料材质与软式廓型的品质互动。
打造适合社交场景需求的穿着状态。偏爱简约,讲究效率,钟情于耐久性和舒适度;喜欢简单明确的信息;也喜欢,充满趣味的曰常。
英文翻译:In 1995, Jiangnan cloth clothing group founded the new workplace female brand less, whose core life concept "lessismore" originated from the architectural design philosophy of architect Mies van der Rohe. As slogan put it, the brand represents a new generation of women in the workplace who are 30-45 years old, independent, rational, and keen on a life of engagement, as well as a simple and exquisite lifestyle. The design concept of the brand has always been based on the tenet of "compact, exquisite, independent and rational", output high-quality and high-style products and services, and create a group of smart, intelligent, implicit and generous fashion city new women. The real, independent and non cold way of doing things in the workplace is advocated by many women. Based on the minimalist design of "less is more", it advocates rational and self thinking. It integrates nature and technology, tradition and innovation, technology and fashion, focusing on the quality interaction between fabric material and soft silhouette. Create a dress state that suits the needs of social scenes. They prefer simplicity, efficiency, durability and comfort, simple and clear information, and interesting routines.
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