【G-STAR是哪个国家的品牌？】

1989年牛仔服饰界的老将JosVanTilburg(约斯·范·蒂尔博格)受Secon集团委派建立一个牛仔服饰公司。Secon是一个总部位于阿姆斯特丹的女性服装集团，如Turnover、AnotherWoman和Creensstone就是其下属的品牌。它使用来自瑞士的Bigstar集团的洗衣设备和购买办公室并决定申请获得Bigstar集团下属的一个品牌Gapstar的授权。

1990年JosVanTilburg邀请了法国牛仔服饰的著名人物PierreMorisser(皮埃尔·莫里赛特)(Liverto，C17，LEE)作为设计师。仅仅在比利时、荷兰、卢森堡三国销售的Gapstar就获得了一定的成功。

1993年Gapstar开始了它的全球发展战略，首先在德国建立分支机构。

1994年PierreMorisset开始只为Gapstar进行设计。

1995年Gapstar正式更名为G-Star，并通过Elwood款式引进了RawDenim的理念。

1998年G-Star英国公司成立，同年正式进入中国大陆。

2000年G-Star日本和美国公司成立。

2003年JosVanTilburg从Secon集团将G-Star买断。2004年G-Star在14个国家建立了24个办公室和55个展示厅，包括斯堪迪纳维亚、英国、美国和日本。其中最重要的市场是德国、荷兰、英国、意大利、法国和中国。

ArizonaMuse和LandryJones成为G-Star全新一季代言人

2012年7月4日，柏林——G-Star于BreadandButter柏林展会上，揭幕品牌全新代言人，国际超模ArizonaMuse。由知名导演AntonCorbijn执镜，为ArizonaMuse以及CalebLandryJones拍摄2012秋冬系列宣传片，其中，CalebLandryJones在戛纳旗舰店开幕之际宣布成为新一季代言人。

G-STAR从1989年就开始横行于荷兰与比利时，只是当时是以Gapstar为名，到了1994年才正式更名为G-STAR。要认识G-STAR可不得不从其“原粗胚丹宁布”开始讲起，也就是以丹宁为核心，采用古拙法来制作牛仔裤。G-STAR凭着强势的行销手法，很快地在世界各地建立起紧密的销售网。在设计上G-STAR也有大幅度的突破，除了类似的基本款直筒裤之外，还有工作裤和喇叭裤等款式。G-STAR目前不仅生产各式牛仔裤，从RawDeneim出发的概念灌注在其他街头风格的服饰设计中，在世界各大城市贩卖街头服装的店都可以找到G-STAR的踪迹。与北美以及受北美影响的日韩休闲服的宽松潮流不同，欧洲的休闲服讲究适意与优雅。来自荷兰的G-STAR设计前卫独特，最能勾画出年轻人活力动感，予人强烈的街头风格。有人说G-STAR牛仔系列是后501的产品。在设计上，G-STAR有大幅度的突破，除了类似501的基本款直筒裤外，还有工作裤和喇叭裤等款，将501彻底解构。G-STAR并非那种会在米兰、巴黎时装伸展台上看到的设计师品牌，街头风格和基本款是它的精神，其鲜亮的个性使其成为经典。

G-STAR作为牛仔裤的专家，非常重视每件产品的质素，故此不断努力不懈地钻研，提高技术之余，也注重创意。每季新款推陈出新，对面料的精心挑选，开时尚风气之先河。

PIERREMORISSER于国际休闲服设计上享负盛名，除知识渊博外，他还创意无限，为G-STAR服饰设计上加注了不少创新的理念，并令G-STAR在世界服装界上建立了鲜明的形象。

1996年G-STAR首次推出RAWDENIM系列，并于德国举行的国际牛仔时装展获得高度赞赏，被瞩为牛仔裤的一大突破。

RAWDENIM并非G-STAR首创，凡未经处理的牛仔布都可称为RAWDENIM早期的问题在于缩水较大，最终G-STAR采用了"SANFORIZE"的方法来处理，令布料定型。减少缩水度，解决了缩水问题，现客人便不用买大两号以内缩水的烦恼。

所有G-STAR的牛仔裤(布)都注明"USADENIM"，这并不是美国制造的牛仔布，而是采用来自美国种植的棉花，用美国与欧洲的棉花，不同之处在于染色出来的效果美国的可以更蓝更白，而欧洲的蓝与白会有点儿带灰，故特别选用美国棉花。

英文翻译：In 1989, Jos van Tilburg, a veteran of jeans industry, was appointed by secon group to establish a jeans company. Secon is an Amsterdam based women's clothing group, whose brands include turnover, anotherwoman and creensstone. It uses laundry equipment and purchasing offices from the bigstar group in Switzerland and has decided to apply for authorization from gapstar, a brand under the bigstar group. In 1990, Jos van Tilburg invited the famous figure of French jeans, Pierre morisser (liverto, C17, Lee), as a designer. Only in Belgium, the Netherlands and Luxembourg, gapstar has achieved some success. In 1993, gapstar started its global development strategy, first setting up a branch in Germany. In 1994, Pierre Morisset began to design only for gapstar. In 1995, gapstar officially changed its name to G-star and introduced rawdenim concept through Elwood style. In 1998, G-STAR was founded in the UK and officially entered the mainland of China in the same year. In 2000, G-STAR was founded in Japan and the United States. In 2003, Jos van Tilburg bought G-star from the second group. In 2004, G-STAR established 24 offices and 55 exhibition halls in 14 countries, including Scandinavia, the United Kingdom, the United States and Japan. The most important markets are Germany, the Netherlands, the UK, Italy, France and China. Arizonamuse and Landry Jones became the spokesmen of G-star for a new season July 4, 2012, Berlin - G-star unveiled a brand new spokesperson, international supermodel arizonamuse, at the breadandbutter Berlin exhibition. Performed by renowned director Anton corbijn, he filmed 2012 autumn and winter promotional films for Arizona muse and Caleb Landry Jones, among which Caleb Landry Jones announced to be the spokesperson for the new season at the opening of Cannes flagship store. G-star has been running in Holland and Belgium since 1989, but it was named after gapstar at that time, and it was officially renamed as G-star in 1994. To understand G-star, we have to start from its "original rough embryo denim", that is, to make jeans with tannin as the core and adopting the ancient humble method. With a strong marketing strategy, G-STAR quickly established a close sales network around the world. In terms of design, G-STAR has also made a significant breakthrough. In addition to the similar basic straight tube pants, there are also working pants and flared pants and other styles. At present, G-STAR not only produces all kinds of jeans, but also infuses the concept of raw deneim into the design of other street style clothes. G-star can be found in the stores selling street clothes in major cities around the world. Different from the relaxed trend of North America and Japan and South Korea influenced by North America, European casual wear stresses on comfort and elegance. From the Netherlands, G-STAR design is avant-garde and unique, which can best depict the dynamic vitality of young people and give people a strong street style. Some people say that the G-star denim series is the product of the post 501. In terms of design, G-STAR has made a great breakthrough. In addition to the basic straight tube pants similar to 501, there are also work pants and bell bottoms, which will completely deconstruct 501. G-star is not the kind of designer brand that will be seen in Milan and Paris fashion extension platform. Street style and basic style are its spirit. Its bright personality makes it a classic. As an expert in jeans, G-STAR attaches great importance to the quality of each product. Therefore, it has made unremitting efforts to study, improve technology and pay attention to creativity. Each season, new products emerge from the old, and fabrics are carefully selected to start the fashion trend. Piermemorisser enjoys a great reputation in international casual wear design. In addition to his profound knowledge, he is also creative, adding many innovative ideas to G-star's clothing design, and making G-star establish a distinctive image in the world's clothing industry. In 1996, G-STAR first launched ravenenim series, and won high praise at the International Jeans Fashion Show held in Germany, which was regarded as a breakthrough of jeans. Rawdenim is not the first one of G-star. The problem of raw denim is that it shrinks a lot. In the end, G-STAR adopts the method of "sansize" to deal with the problem, so that the fabric can be shaped. Reduce shrinkage, solve the problem of shrinkage, now customers do not need to buy less than two sizes of shrinkage. All G-star jeans (fabrics) are marked with "usadenim". This is not American made denim, but cotton grown in the United States. Cotton from the United States and Europe are used. The difference is that the dyed effect in the United States can be bluer and whiter, while that in Europe will be a little gray. Therefore, American cotton is specially selected.

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