我要投票 南湖国旅在旅行社行业中的票数:179
· 外 推 电 报 ·
2025-04-08 00:34:08 星期二

【南湖国旅是哪个国家的品牌?】

南湖国旅是什么牌子?「南湖国旅」是佛山市南湖国际旅行社股份有限公司旗下著名品牌。该品牌发源于广东,由创始人布立凯在1999期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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广东南湖国际旅行社有限责任公司(以下简称"南湖集团")于1999年成功转制为股份制民营企业,是一家集旅行社、航空服务公司、旅游风景区、度假村、酒店、车队等为一体的大型综合旅游集团。

南湖集团拥有业内为数最多的连锁经营网点和全资子公司,以及成熟的业务协作体系以满足旅游者不同的服务要求。迄今已在马来西亚、香港、四川、重庆、云南、新疆等地设立接待基地,在广州及珠三角地区建立起超过120家营业部,分公司遍布佛山、东莞、江门、清远、中山、顺德、新会、肇庆等地。

作为国内首家介入景区投资的旅行社集团,南湖集团共有德庆盘龙峡、怀集燕岩等15个大型旅游景区,其中多个项目入榜广东省现代产业500强,成为广东省、广州市重点项目。同时,旅游风景区盘龙峡、龙母祖庙、中山詹园、孔庙、三元塔均纳入国家AAAA风景区。

从2004年开始,南湖国旅首开冬游先河,举办多场"魅力中华畅冬游"系列大型活动,改变了广大市民消费习惯,引领冬季旅游新时尚,开创史无前例的淡季新商机,创造了旅游界新的消费热点。同时不定期的大型旅游活动带动市民出游热情,真正实现旅游淡季不淡的神话。

2007年,中国广州品牌价值论坛评定"南湖国旅?西部假期"品牌价值20亿元人民币。而南湖集团的子品牌"西部假期"更获得"中国西部旅游第一品牌"的称号,以及四川、云南等众多旅游景区颁发的"广东地区唯一指定专业旅行社"、"广东地区唯一一级授权经销商"等多种荣誉。至今西部假期的参团人数已超过300万人次,营业额突破30亿元。

2009年,南湖集团成为全国优秀旅游集团之一,作为国家旅游局评定的优秀旅游集团之中唯一的民营企业,连续8年成为全国双百强旅行社,并成为全国旅行社中唯一被世界品牌实验室授予"2005中国品牌年度大奖"的旅行社。

英文翻译:Guangdong Nanhu International Travel Agency Co., Ltd. (hereinafter referred to as "Nanhu group") was successfully transformed into a joint-stock private enterprise in 1999. It is a large-scale comprehensive tourism group integrating travel agencies, aviation service companies, tourism scenic spots, resorts, hotels, motorcades, etc. Nanhu group has the largest number of chain outlets and wholly-owned subsidiaries in the industry, as well as a mature business cooperation system to meet the different service requirements of tourists. So far, it has set up reception bases in Malaysia, Hong Kong, Sichuan, Chongqing, Yunnan, Xinjiang and other places, established more than 120 business departments in Guangzhou and the Pearl River Delta, and has branches in Foshan, Dongguan, Jiangmen, Qingyuan, Zhongshan, Shunde, Xinhui, Zhaoqing and other places. As the first travel agency group involved in scenic spot investment in China, Nanhu group has 15 large-scale scenic spots, including Panlong gorge in Deqing, Yanyan in HUAIJI, and many of them are listed in the top 500 modern industries in Guangdong Province, becoming the key projects in Guangdong Province and Guangzhou city. At the same time, Panlong gorge, Longmu ancestral temple, Zhongshan Zhan garden, Confucius Temple and Sanyuan tower are all included in the national AAAA scenic area. Since 2004, Nanhu CITS has been the first to hold a series of large-scale activities of "charming Chinese Winter Tour", which has changed the consumption habits of the general public, led the new fashion of winter tourism, created unprecedented new business opportunities in the off-season, and created a new consumption hot spot in the tourism industry. At the same time, irregular large-scale tourism activities drive the enthusiasm of citizens to travel, and truly realize the myth that tourism is not light in the off-season. In 2007, Guangzhou brand value forum of China assessed the brand value of "South Lake International Travel? Western holiday" as 2 billion yuan. Nanhu group's sub brand "Western holiday" has won the title of "the first brand of tourism in Western China", as well as various honors such as "the only designated professional travel agency in Guangdong" and "the only authorized dealer in Guangdong" awarded by many scenic spots such as Sichuan and Yunnan. So far, the number of participants in the Western holiday has exceeded 3 million, and the turnover has exceeded 3 billion yuan. In 2009, Nanhu group became one of the national excellent tourism groups. As the only private enterprise among the excellent tourism groups evaluated by the National Tourism Administration, it has become the national top 100 travel agency for 8 consecutive years, and the only travel agency among the national travel agencies awarded "2005 China brand annual award" by the world brand laboratory.

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