我要投票 三只松鼠零食店在休闲零食行业中的票数:9
· 外 推 电 报 ·
2024-11-21 20:50:39 星期四

【三只松鼠零食店是哪个国家的品牌?】

三只松鼠零食店是什么牌子?「三只松鼠零食店」是 三只松鼠股份有限公司 旗下著名品牌。该品牌发源于安徽,由创始人章燎源在2012-02-16期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

三只松鼠隶属于安徽三只松鼠电子商务有限公司,安徽三只松鼠电子商务有限公司是中国第一家定位于纯互联网食品品牌的企业,也是当前中国销售规模最大的食品电商企业,三只松鼠品牌于2012年6月19日上线,当年实现销售收入3000余万元,2013年销售收入突破3.26亿元,2014年双十一单日销售额达1.09亿,全年销售额破10亿人民币。

公司于2012年2月在安徽芜湖国家高新区注册成立,是以坚果、干果、茶叶等森林食品的研发、分装及B2C品牌销售的现代化新型企业。最初是由5名创始团队组建,到目前公司全国雇员超过1700余人,其中来自全国的电商运营团队500余人,平均年龄24岁,是全国最年轻的电商团队。当前三只松鼠全面覆盖天猫、淘宝、京东、1号店、QQ网购、美团、唯品会、聚美优品等各类渠道,并已建成全国华南、华北、华东、西南四大物流中心,可实现日处理订单量10万单,并实现全国60%区域的消费者次日达极速物流服务。

三只松鼠成立之初便获得美国IDG资本150万美元的天使投资,2013年5月再获今日资本、IDG资本B轮投资,共计融资617万美金,B轮融资的进入加速了三只松鼠食品电商产业的布局,目前已经在芜湖建设完成超过5万平米的电商运营总部。2014年3月,IDG资本、今日资本追加1.2亿元人民币C轮投资,松鼠公司市值超过10亿人民币,未来的战略目标以共建互联网新农业生态圈为使命,到2020年形成超过100亿元销售的新型食品产业集团。

创始人兼CEO章燎原先生,10年草根创业;10年传统行业营销、管理从业经历;4年互联网品牌营销、管理经验。在电商界人称“松鼠老爹_章三疯”。属于实战派、革命派的草根战略营销者,擅长细分品牌定位、蓝海市场开拓、互联网品牌打造。现为安徽省“特支计划”创业人才,2012年度芜湖市创业富民先进典型;被评为2014心动安徽.最美人物提名奖、2014安徽年度十大经济人物等荣誉称号。


英文翻译:Three squirrels belong to Anhui three squirrels e-commerce Co., Ltd. Anhui three squirrels e-commerce Co., Ltd. is the first enterprise in China that is positioned as a pure Internet food brand, and is also the largest food e-commerce enterprise in China at present. Three squirrels were launched online on June 19, 2012, with sales revenue of more than 30 million yuan in that year and sales revenue of more than 326 million yuan in 2013 In 2014, the daily sales reached 109 million yuan, and the annual sales exceeded 1 billion yuan. Founded in February 2012 in Wuhu national high tech Zone, Anhui Province, the company is a modern new enterprise engaged in the R & D, sub packaging and B2C brand sales of forest foods such as nuts, dried fruits and tea. Initially established by five founding teams, the company employs more than 1700 people nationwide, including more than 500 e-commerce operation teams from all over the country, with an average age of 24 years. It is the youngest E-commerce Team in China. At present, the three squirrels cover tmall, Taobao, Jingdong, No.1 store, QQ online shopping, meituan, vipshop, jumeiyoupin and other channels, and have built four logistics centers in South China, North China, East China and southwest China, which can handle 100000 orders per day, and achieve the extremely fast logistics service for 60% of the consumers in the next day. Three squirrels obtained angel investment of US $1.5 million from IDG capital at the beginning of their establishment. In May 2013, they obtained b-round investment of today's capital and IDG capital, with a total financing of US $6.17 million. The entry of b-round financing accelerated the layout of three squirrels' food e-commerce industry. At present, more than 50000 square meters of e-commerce operation headquarters have been built in Wuhu. In March 2014, IDG capital and today's capital added 120 million yuan of C round investment, and the market value of squirrel company exceeded 1 billion yuan. The future strategic goal is to build a new agricultural ecosystem on the Internet as the mission, and to form a new food industry group with sales of more than 10 billion yuan by 2020. Mr. Zhang Liaoyuan, founder and CEO, has 10 years of grassroots entrepreneurship, 10 years of traditional industry marketing and management experience, and 4 years of Internet brand marketing and management experience. In the e-commerce industry, it is called "squirrel father" three crazy. A grassroots strategic marketer of the practical and revolutionary school, he is good at brand segmentation, blue ocean market development and Internet brand building. Now, he is the entrepreneurial talent of "special support plan" in Anhui Province, the advanced model of Wuhu City in 2012, and was awarded the 2014 most beautiful person nomination award, 2014 top ten economic figures and other honorary titles.

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