【HONGLI红荔是哪个国家的品牌？】

顺德酒厂创立于1953年，原名地方国营顺德县酒厂，1993年作为全国第一批试点转制企业，改名为“广东顺德酒厂有限公司”，成为股份合作的民营企业。公司地处顺峰山下、德胜河畔，占地7.8万平方米，是广东省著名专业酿酒企业，经过多年发展，已成为全国豉香型白酒产业基地龙头企业，是广东最大的白酒生产企业。

公司现有员工500多人，科技人员170多人，下设拥有国内酿酒行业先进的实验室和工程技术研发中心，拥有国家注册品酒师13名，省级酒评委5名，以及生物、食品工程专业人员多名，具有自主研发能力，拥有多项专利技术，是豉香型白酒国家标准起草单位之一。近年公司积极投入1200多万元，对酿酒、包装、检测等设备进行技术改造。现时公司拥有国内白酒行业最高速的全自动化生产线，拥有液相色谱仪、气相色谱仪、原子吸收光谱仪等先进检测设备，并已率先建设国内先进的计算机铺助评酒系统。同时共投入1900多万元对以酿酒生物工程为主的多项研发工作，主要研究生物发酵剂的培育和工艺试验，绿色饮品低度营养岭南水果发酵酒、新型保健酒、中高档酒“凤城老酒”等的研发。公司在技术力量、生产设备、检测手段等几个生产发展的关键方面均处于同行业领先水平。

品牌是企业长期努力经营的结果，是企业的无形载体。顺德酒厂一直致力于品牌建设，为打造广东酿酒第一品牌而作不懈的努力。2008年“红荔”牌被国家工商行政管理总局认定为“驰名保护”。近年公司相继获得“中国白酒工业百强企业”、“广东省百强民营企业”、国家信用等级“AAA级信用企业”、“中华老字号企业”等称号。公司品牌知名度、美誉度和品牌价值正不断提升。

面对竞争日益激烈的全国白酒市场，公司确立了以“红荔”牌红米酒为主导的产品品牌营销战略。从05年至08年，以每年1万吨的增幅强势发展，在米酒市场占据主导地位，并发挥着品牌效应作用，有力地推动着企业的持续发展。2012年公司产销各类饮料酒7.8万吨，实现销售收入6.39亿元，利税总额2.72亿元，平均每位员工创造税收接近50万元。

除了主导产品“红荔”牌红米酒外，“红荔”牌系列酒品花色品种更是繁多，共有豉香型白酒、浓香型白酒、兼香型白酒、果酒、露酒、保健酒类等二十个产品三十多个品种规格。各类酒品以“名、优、新”著称，其中拳头产品“红荔牌”红米酒获“2012年广东十大名酒”，是“广东省名牌产品”；“凤城液”是1977年广东三大名酒，以其独特的风味赢得了广大顾客的厚爱，更成为佛山市人民政府商务公务推荐用酒；红荔木瓜酒、红荔丰荷酒、青梅酒、南枣糯米酒等产品亦有稳定的市场；顺德特曲、仙泉特酿米酒、顺德二曲酒等产品先后多次获得国家、省、市等级别优质产品称号，深入人心。

12年下半年，公司对红荔木瓜酒、红荔丰荷酒、大良特酿、顺德二曲酒等多个产品的外包装进行升级换代，使其送礼及自用都更显档次；公司根据60年露酒生产经验，更推出金蛹虫草酒和德昂力酒两款养生酒，其使用多种名贵中药材浸制而成，供不同消费者更多选择。为适应市场需求的急剧变化，满足更多不同消费者的需求，公司于13年年初，先后向市场推出厂庆60周年的经典45度凤城老酒、35度凤城老酒和升级版38度、45度凤城液酒。公司产品品种繁多，风味独特，销售覆盖广东、海南、广西、江西、浙江、湖南、福建及港澳等大部分地区。

近年，随着社会健康饮食观念的提升和食品安全生产的迫切需要，公司结合酿酒生产的工艺特点，确立以“保持传统，优于传统”为指导思想，进行了一系列工艺技术改革研究。早在2001年通过了ISO9001质量体系认证。近几年投入1亿多元技改资金进行厂房设备的升级改造，现已基本实现厂房设备的更新换代，建成较具规模的现代化厂房，设备自动化程度高，并推行现代化管理模式。严格按照食品、保健品良好生产规范（GMP）等要求对原材物料、半成品、成品等各厂区进行布局和建设；设置各级别洁净车间，改传统的开放式生产为密闭式生产，以确保食品安全；配置先进的检测设备，对原料验收、在制品检测、成品检验整个生产过程进行有效监控，以确保产品质量和安全卫生。先后获得白酒、果酒、其他酒（配制酒、其他发酵酒）生产的QS认证，2008年，获得保健酒良好生产规范（GMP）认证。

今后，公司继续坚持以产品质量、食品安全为生命，市场需求为指导，品牌建设为主线，继续提高研发能力，改进工艺技术，朝绿色生产、清洁生产、规模生产的可持续发展道路迈进，用实力创造好品质，用稳定优良的品质来赢得顾客的长期信任和社会的肯定，为企业赢取更长远广阔的发展空间，与消费者共同成长，竭诚服务大众，造福社会。

英文翻译：Shunde distillery was founded in 1953, formerly known as the local state-owned Shunde County distillery. In 1993, as the first batch of pilot transformation enterprises in China, it was renamed "Guangdong Shunde distillery Co., Ltd." and became a private joint-stock enterprise. The company is located at the foot of Shunfeng Mountain and the Bank of Desheng river. It covers an area of 78000 square meters. It is a famous professional liquor making enterprise in Guangdong Province. After years of development, it has become the leading enterprise in the industry base of fermented soybean flavor liquor in China and the largest liquor production enterprise in Guangdong Province. The company has more than 500 employees, more than 170 scientific and technological personnel, under which there are advanced laboratories and engineering technology R & D centers in the domestic brewing industry, 13 national registered wine tasters, 5 provincial wine judges, and more than biological and food engineering professionals, with independent R & D capabilities and a number of patent technologies. It is one of the drafters of the national standard of black bean flavor liquor. In recent years, the company has actively invested more than 12 million yuan in technological transformation of equipment for brewing, packaging, testing, etc. At present, the company has the most high-speed automatic production line in the domestic liquor industry, with advanced detection equipment such as liquid chromatograph, gas chromatograph, atomic absorption spectrometer, etc., and has taken the lead in building the domestic advanced computer assisted liquor evaluation system. At the same time, more than 19 million yuan has been invested in a number of research and development work focusing on wine brewing bioengineering, mainly focusing on the cultivation and process test of biological fermentation agents, the research and development of low-level nutrition Lingnan fruit fermentation wine, new health wine, and medium and high-end wine "Fengcheng old wine". The company is at the leading level of the same industry in several key aspects of production development, such as technical force, production equipment, testing means, etc. Brand is the result of long-term hard management and the intangible carrier of an enterprise. Shunde distillery has always been committed to brand building, and has made unremitting efforts to create the first brand of wine making in Guangdong. In 2008, "Hongli" brand was recognized as "well-known protection" by the State Administration for Industry and commerce. In recent years, the company has won the titles of "top 100 enterprises in China's liquor industry", "top 100 private enterprises in Guangdong Province", national credit rating "AAA credit enterprise" and "China Time-honored Brand Enterprise". The company's brand awareness, reputation and brand value are constantly improving. In the face of increasingly fierce competition in the national liquor market, the company has established a product brand marketing strategy led by "Hongli" brand red rice wine. From 2005 to 2008, with a strong growth rate of 10000 tons per year, it has occupied a leading position in the rice wine market and played a role of brand effect, effectively promoting the sustainable development of the enterprise. In 2012, the company produced and sold 78000 tons of all kinds of beverage wine, realized sales revenue of 639 million yuan, total profits and taxes of 272 million yuan, and created tax revenue of nearly 500000 yuan per employee on average. In addition to the leading product "Hongli" brand red rice wine, the "Hongli" brand series of wine has a wide variety of varieties. There are more than 30 varieties and specifications of 20 products, including black bean flavor liquor, Luzhou flavor liquor, dual flavor liquor, fruit wine, dew wine, health wine, etc. All kinds of wine products are famous for "famous, excellent and new", among which red rice wine of "Hongli brand" won "top ten famous wines of Guangdong in 2012" and "Guangdong famous brand product"; fengchengye "was three famous wines of Guangdong in 1977, winning the love of customers with its unique flavor and becoming the recommended wine for business and official business of Foshan Municipal People's government; Hongli papaya wine and Hongli Fenghe wine , Qingmei wine, nanzaonuomi wine and other products also have a stable market; Shunde Tequ, Xianquan teniang rice wine, Shunde Erqu wine and other products have won the title of national, provincial and municipal level high-quality products for many times, which is deeply popular. In the second half of 2012, the company upgraded the outer packaging of Hongli papaya wine, Hongli Fenghe wine, Daliang special wine, Shunde Erqu wine and other products to make their gifts and self use more superior. According to 60 years of wine production experience, the company launched two health wine, Cordyceps militaris wine and deanli wine, which are made of a variety of precious Chinese herbs, for different consumers to choose more 。 In order to adapt to the rapid changes in market demand and meet the needs of more different consumers, the company launched the classic 45 degree Fengcheng old wine, 35 degree Fengcheng old wine and the upgraded 38 degree and 45 degree Fengcheng liquid wine to the market in early 2013. The company has a wide range of products, unique flavor, sales coverage in Guangdong, Hainan, Guangxi, Jiangxi, Zhejiang, Hunan, Fujian, Hong Kong and Macao and other major regions. In recent years, with the improvement of the concept of healthy diet and the urgent need of food safety production, the company has established the guiding ideology of "keeping tradition, superior to tradition" and carried out a series of technological reform research in combination with the technological characteristics of brewing production. As early as 2001 through the ISO9001 quality system certification. In recent years, more than 100 million yuan of technical transformation funds have been invested in the upgrading of plant equipment. Now, the upgrading of plant equipment has been basically realized, and a relatively large-scale modern plant has been built, with a high degree of equipment automation, and a modern management mode has been implemented. Layout and construction of raw materials, semi-finished products, finished products and other factories in strict accordance with the requirements of good manufacturing practice (GMP) for food and health care products; set up clean workshops at all levels, and change the traditional open production to closed production to ensure food safety; configure advanced testing equipment to effectively carry out the whole production process of raw material acceptance, in-process product inspection and finished product inspection Monitoring to ensure product quality, safety and health. It has successively obtained QS certification for production of liquor, fruit wine and other liquors (compounded liquor and other fermented liquor), and obtained GMP certification for health wine in 2008. In the future, the company will continue to adhere to the product quality and food safety as its life, market demand as its guidance, brand building as its main line, continue to improve its R & D capacity, improve its technology, move forward to the sustainable development path of green production, clean production and large-scale production, create good quality with strength, and win long-term trust of customers and social recognition with stable and excellent quality The enterprise will win more long-term and broad development space, grow together with consumers, serve the public wholeheartedly and benefit the society.

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