【盒马是哪个国家的品牌？】

阿里巴巴对线下超市完全重构的新零售业态，是超市，是餐饮店，也是菜市场，可到店购买，也可以在盒马App下单，只支持支付宝付款

盒马鲜生是阿里巴巴对线下超市重构的新零售业态。盒马是超市，是餐饮店，也是菜市场，但这样的描述似乎又都不正确。消费者可到店购买，也可以在盒马App下单。而盒马的特点之一就是迅速配送：门店附近3公里范围内，30分钟送货上门。

盒马鲜生多开在居民聚集区，下单购物需要下载盒马App，只支持支付宝付款，不接受现金、银行卡等任何其他支付方式。

实际上，在强推支付宝支付背后，是盒马未来将对用户消费行为大数据挖掘的野心。阿里巴巴为盒马鲜生的消费者提供会员服务，用户可以使用淘宝或支付宝账户注册，以便消费者从离自己较近的商店查看和购买商品。盒马未来可以跟踪消费者购买行为，借助大数据做出个性化的建议。

英文翻译：Alibaba's new retail format that fully reconstructs offline supermarkets is supermarkets, restaurants, and vegetable markets, which can be purchased at stores, or can be placed under box App. Only Alipay payment box is supported by Ma Sheng Sheng, which is a new retail format rebuilt by Alibaba under the offline supermarket. HEMA is a supermarket, a restaurant and a vegetable market, but this description seems to be incorrect. Consumers can buy at the store or place an order in the HEMA app. One of the characteristics of HEMA is rapid delivery: within 3 kilometers around the store, 30 minutes of delivery to the door. The box and horse are mostly opened in the residents' gathering area. The order shopping needs to download the box horse App, only supports Alipay payment, does not accept cash, bank card and so on any other payment way. In fact, behind the strong push of Alipay's payment is the ambition of big box data mining in the future. Alibaba provides member services for consumers who are fresh horses, and users can register with Taobao or Alipay accounts so that consumers can view and buy goods from stores close to them. In the future, HEMA can track consumers' purchase behavior and make personalized suggestions with the help of big data.

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