我要投票 花瑶花在化妆品连锁行业中的票数:79
· 外 推 电 报 ·
2025-01-22 12:48:18 星期三

【花瑶花是哪个国家的品牌?】

花瑶花是什么牌子?「花瑶花」是 御家汇股份有限公司 旗下著名品牌。该品牌发源于湖南省长沙市,由创始人戴跃锋在2012年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

花瑶花是一个极具民族特色的无添加护肤品牌,核心主打产品为卸妆油,被网友誉为中国的植春秀。原材料采自封山育林120年的原生态高山区—花瑶。2011年正式上线,即受到亚洲彩妆天王kelvin,美妆王子小布等权威老师的强力推荐和湖南卫视《越淘越开心》、东方卫视《就是爱漂亮》等栏目的追捧。2013年4月,花瑶花品牌全新升级,产品配方由中山大学药学院全程研制,每一瓶富含更多源自花瑶的纯净植物原液,采用国内顶尖玻璃瓶体密封,倡导由原料到配方再到生产的无添加理念。

花瑶花是极具民族特色的中高端护肤品牌,源于封山育林120年的花瑶。花瑶花专注无添加护肤,产品配方由中山大学药学院研制,并按照国际GMP药品生产标准进行无菌生产,从原料的选取到生产,不添加任何的防腐剂、香料、矿物油等对肌肤有害的化学成分。

品牌起源

在湘西南巍峨绵延的大山深处,有一个童话般美丽圣洁的地方,一座满溢东方文化而无尽神秘的山寨,一支坚守古老遗传且又乐天浪漫的民族。山里的女人个个着装艳丽绝伦,火辣抢眼,从头到脚都是花的世界。于是,民俗艺术家们便誉其为“花瑶”。

花瑶地处偏远闭塞高寒山区,少与外界往来。他们刀耕火种、围山打猎、烧炭挖葛,顽强地繁衍生息,至今六千年,仍忠实地承袭着他们先祖最最古老、纯真、新奇、怪诞的民俗与民风。寨子里拥有疯狂圣洁的婚嫁习俗,繁缛热烈的诞生礼仪,神奇窥秘的原始宗教,多情撩人的山歌情歌,与生俱来对山石和古树的崇拜。花瑶赖以生存的自然环境,源于1883年立碑封山育林。这里有大气的山川、摩天的石瀑、奇异的巨石、成片的古树、浩瀚的竹海、神秘的峡谷、灿烂的溪河,一幕幕满溢野性的瀑布,一串串状若仙湖的水潭。这是一支特别爱美的民族。男人们着装潇洒随意,头缠黑白相间的方格头帕,倍显英俊;女人们则身穿黛蓝色对襟长衫,镶着的红布边和红布扣纯为装饰;下着素艳相融的花裹裙,腰缠五颜六色的腰带,头上再配一个后面吊有长长菜须、状似倒扣斗篷的火红头巾,把个茫茫绿野点缀得山花烂漫、如画如诗。随着他们娇美的身影闪动在那绿意葱茏的山野,远远望去,俨然束束耀眼的山花,不经意间描绘出了一个美丽的名字——花瑶花。

品牌大事记

1883年光绪腊月二十八,立下“永远蓄禁”石碑,封山育林,开启了花瑶花无添加之源。

1970年民俗摄影艺术家误入这片久藏深山未知的土地,被花瑶独有的风景与民俗倾倒,留下大量珍贵的花瑶影像资料。

2001年花瑶被授予“中国金银花之乡”的美誉。

2008年花瑶花科研人员萃取来自富硒高山区的植物原液,发现里面含有更纯,更丰富的珍罕成分。

2010年花瑶花团队历时3年研发,取花瑶当地植物原材,经GMP车间标准生产出的无添加护肤配方成功问世。

2011年花瑶花无添加品牌正式上市,带给都市女性世外桃源的纯净美丽的同时刷新了天猫卸妆油类目的销售记录。

2012年12月成为天猫原创品牌。

2013年04月,花瑶花品牌全新升级,产品配方由中山大学药学院全程研制,每一瓶富含更多源自花瑶的纯净植物原液,采用国内顶尖玻璃瓶体密封,倡导由原料到配方再到生产的无添加理念。

2013年,产品获得设计界的“奥斯卡”:德国红点设计大奖。


英文翻译:Hua Yao Hua is a brand with national characteristics, which has no added skin care. Its core product is makeup remover oil, which is praised as China's planting spring show by netizens. The raw materials were collected from Huayao, the original ecological mountain area which had been closed for 120 years. In 2011, it was officially launched, which was strongly recommended by the authoritative teachers such as Kelvin, Prince of beauty, Xiaobu, etc., and sought after by Hunan TV's "more and more fun" and Oriental TV's "just love beautiful". In April 2013, huayuanhua brand was upgraded. The product formula was developed by the school of pharmacy, Zhongshan University. Each bottle is rich in more pure plant original liquid from huayuanhua. It is sealed by the top domestic glass bottle body, advocating the idea of no addition from raw material to formula to production. Huayuanhua is a high-end skin care brand with national characteristics, which originated from huayuanhua, who has been in Fengshan for 120 years. Hua Yaohua focuses on no added skin care. The product formula is developed by the school of pharmacy of Sun Yat sen University, and sterile production is carried out in accordance with the international GMP drug production standard. From the selection of raw materials to production, no preservatives, spices, mineral oil and other harmful chemical ingredients are added to the skin. The origin of the brand is in the deep of the towering mountains in the south of Western Hunan. There is a fairytale like beautiful and holy place, a mountain village full of Oriental culture and endless mystery, and a nation that adheres to the ancient inheritance and is happy and romantic. The women in the mountains are all dressed in gorgeous, hot and eye-catching clothes. From head to toe, there is a world of flowers. Therefore, folk artists call it "Hua Yao". Huayao is located in a remote and closed alpine area, with little contact with the outside world. They cultivated land by slash and fire, hunted around the mountains, burned charcoal and dug vegetables, and thrived tenaciously. For six thousand years, they still faithfully inherited the oldest, pure, novel and grotesque folk customs and customs of their ancestors. The village has crazy and holy marriage customs, red and warm birth etiquette, mysterious primitive religion, passionate folk songs and love songs. It is born with the worship of rocks and ancient trees. The natural environment on which Huayao lived originated from the monument in 1883. There are mountains and rivers, skyscrapers and waterfalls, strange boulders, ancient trees, vast bamboo sea, mysterious canyons, splendid rivers and streams, wild waterfalls and pools like fairy lakes. This is a nation that loves beauty. The men dressed casually and smartly, with black and White Checkered handkerchiefs on their heads, which made them more handsome; the women wore black and blue long blouses with red cloth edges and red cloth buttons as decorations; the women wore plain and colorful flower wrap skirts with colorful belts around their waists, and a red scarf with long vegetable whiskers hanging at the back, which looked like an inverted Cape, decorated the vast green fields with mountain flowers Diffuse, picturesque and poetic. With their beautiful figure flashing in the green green mountains, looking from afar, like a bunch of dazzling flowers, inadvertently described a beautiful name - Huayao flower. In 1883, on the 28th of the twelfth lunar month in Guangxu, a stone tablet of "forever storage and prohibition" was set up to seal the mountains and cultivate forests, which opened the source of no addition of Huayao flowers. In 1970, folk photography artists mistakenly entered this unknown land, which has been hidden for a long time. They were fascinated by the unique scenery and folk custom of Huayao, leaving a large number of precious image materials of Huayao. In 2001, Huayao was awarded the title of "hometown of honeysuckle in China". In 2008, researchers extracted the original liquid of plants from selenium rich mountain areas and found that it contained more pure and rich rare ingredients. In 2010, huayuanhua team spent three years to research and develop. The non additive skin care formula produced by the GMP workshop standard with the local plant raw materials of huayuanhua was successfully published. In 2011, Huayao Huawu brand was officially launched, bringing the pure beauty of urban women's paradise, while refreshing the sales record of tmall's makeup remover oil. In December 2012, it became the original brand of tmall. In April 2013, huayuanhua brand was upgraded. The product formula was developed by the school of pharmacy, Zhongshan University. Each bottle is rich in more pure plant original liquid from huayuanhua. It is sealed with the top domestic glass bottle body, advocating the idea of no addition from raw material to formula to production. In 2013, the product won the "Oscar": German Red Dot Design Award.

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