【婺源红Wuyuanhong是哪个国家的品牌?】
江西婺源红酒业有限公司,是传承一九五八年婺源县国营珍珠山垦殖场酒厂传统酿酒技术工艺的一家专业酿酒公司。特殊的东亚季风气候造就了酿酒微生物的栖息和繁殖,公司凭借优良的自然生态环境与固态白酒发酵工艺,取天地之灵气,孕育了人们交口称赞的婺源红美酒。
公司现有管理人员、生产人员、销售人员、后勤人员百余人。其中高级评酒师3人,技术人员15人,大专毕业生10人。有一支管理经验丰富、素质高、奋发向上的团队。
婺源红品牌白酒具有“窖香幽雅、醇厚绵柔、尾味爽净、酒体丰满圆润”;酒后不上头、不口干、入口柔顺、回味悠长的独特风格。
2016年,在婺源县委、县政府的大力支持下,公司为了更高的追求,在婺源县旅游商品产业园区征地50亩,按照“把传统的做得更传统,现代的做得更现代”的新理念,做足“传统与现代”、“文化与生态”的“婺源红”品牌文化蕴涵。计划两年内建成一个既传承中国酒文化与地方特色,又具有园林气息与旅游观光为一体的文化生态酒业。
公司未来将采用原生态发酵和大罐储藏工艺,引进国内精良的酒生产线,完善自动化灌装生产设备,并配备科学的检测仪器,从选材、生产、品质、研发等各环节,对产品进行全程监控,从严要求。营销上公司首先要扎根本土,做小池塘里的大鱼,做大单品种,打磨精品,占据消费者心智之门;然后借助外力,拓展周边闽、浙、皖、粤市场,把公司的营销做得更加专业,为社会经济发展做出更大的贡献。
英文翻译:Jiangxi Wuyuan red wine industry Co., Ltd. is a professional brewing company that inherits the traditional brewing technology of Wuyuan County State-owned pearl mountain reclamation winery in 1958. The special East Asian monsoon climate has created the habitat and reproduction of brewing microorganisms. Relying on the excellent natural ecological environment and solid liquor fermentation technology, the company takes the spirit of heaven and earth and breeds Wuyuan red wine which is praised by people. The company has more than 100 management, production, sales and logistics personnel. Among them, there are 3 senior wine judges, 15 technicians and 10 college graduates. There is a team with rich management experience, high quality and striving. Wuyuan red brand liquor has a unique style of "elegant cellar flavor, mellow, soft and soft, clean tail flavor, full and mellow liquor body", no head up, no dry mouth, smooth entrance and long aftertaste. In 2016, with the strong support of Wuyuan County Party committee and government, the company acquired 50 mu of land in Wuyuan County Tourism Commodity Industrial Park in order to pursue a higher level. According to the new concept of "making the traditional more traditional and the modern more modern", the company has made full use of "Wuyuan red" brand culture connotation of "traditional and modern", "cultural and ecological". It is planned to build a cultural and ecological wine industry within two years, which not only inherits Chinese wine culture and local characteristics, but also has garden atmosphere and tourism. In the future, the company will adopt the original ecological fermentation and large tank storage technology, introduce the domestic excellent wine production line, improve the automatic filling production equipment, and equip with scientific testing instruments to monitor the whole process of products from the aspects of material selection, production, quality, research and development, and strictly require. In terms of marketing, the company should first take root in the local market, be a big fish in a small pond, make a large variety of products, polish the high-quality products, and occupy the door of consumers' minds; then, with the help of external forces, expand the surrounding markets of Fujian, Zhejiang, Anhui and Guangdong, make the company's marketing more professional, and make greater contributions to the social and economic development.
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