【Hollister霍利斯特是哪个国家的品牌？】

Hollister霍利斯特是什么牌子？「Hollister霍利斯特」是爱芙趣商贸(上海)有限公司旗下著名品牌。该品牌发源于美国，在2000年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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A&F旗下，面向青年男女的高端休闲服饰品牌，主打南加州慵懒海滩冲浪风格，年轻人喜爱的高性价比快时尚品牌

霍利斯特(Hollister Co.)品牌，一般称“Hollister”，或简称HCO，海鸥。是美国休闲服饰品牌A&F (Abercrombie Fitch) 旗下的一只副线品牌，Hollister面向青年男女，力求体现出南加州海滩冲浪风格，采用相对A&F更平价的材质，相应的Hollister的价格也较A&F低一些。

2000年7月，打着加州慵懒冲浪风 (Laid-back California Surf Lifestyle) 的概念，并虚构了一个令购物者更着迷的品牌故事——霍利斯特 (Hollister Co.) 由 J.M. 霍利斯特 (J.M. Hollister) 先生在1922年创建于SoCal这样一个地方。

霍利斯特 (Hollister Co.) 2006年1月开始国际化，相继扩张到加拿大和英国，如今，霍利斯特 (Hollister Co.) 在全球已有500多家店面。Hollister专卖店装潢成典型的加州沙滩屋的样子，店员全是年轻的帅哥美女，清一色全穿夹脚拖鞋和Hollister休闲服。

虽然Hollister服饰跟主牌A&F差异不是很大，但凭借着不同的品牌定位和市场沟通，成功的创造区隔市场，赢得了不少10代年轻人的喜爱，在国内的香港，台湾等地备受年轻人的喜爱。

英文翻译：A & F, a high-end leisure clothing brand for young men and women, focuses on the lazy beach surfing style in Southern California. Hollister Co., a high cost-effective and fast fashion brand loved by young people, is generally called "Hollister", or HCO for short, seagull. Hollister is a sub line brand of American leisure clothing brand a & F (abercrombie fitch). Hollister is aimed at young men and women, striving to reflect the style of beach surfing in Southern California. It adopts a more affordable material than a & F, and the corresponding price of Hollister is lower than a & F. In July 2000, with the concept of California lazy back California surf lifestyle, a brand story that fascinated shoppers more was invented. Hollister Co. was founded in such a place as socal in 1922 by Mr. J.M. Hollister. Hollister Co. began to be internationalized in January 2006 and expanded to Canada and the UK. Now, Hollister Co. has more than 500 stores around the world. The Hollister store is decorated as a typical beach house in California. All the staff are young, handsome and beautiful. They all wear flip flops and Hollister casual clothes. Although the difference between Hollister's clothing and a & F brand is not very big, with different brand positioning and market communication, Hollister has successfully created a market segmentation, won the love of many 10 generations of young people, and is loved by young people in Hong Kong, Taiwan and other places in China.

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