【女儿珍是哪个国家的品牌?】
公司成立于1999年8月,公司始终坚持“科技为支撑、创新为动力、特色为方向、效益为中心”的发展方向,专注于青梅、木瓜和荞麦等资源为原料的农产品深加工,采取“公司+基地+农户+科技”的运作模式。
我县拥有丰富、优质的青梅、药木瓜、苦荞麦等生物资源,但以往都没有深入开发,仅仅用于青梅泡酒、木瓜煮鱼、苦荞粑粑蘸蜂蜜等之类的简单食用,不能满足市场需求,发挥特色经济效益。我公司利用科学技术进行深加工,不断提升产品品质,并且以合同为载体把基地的农户有机地连接起来,到目前为止公司初步形成了市场连公司、公司加基地、基地带动农户的产业发展格局,发展到年收购加工木瓜鲜果200吨、青梅鲜果450吨、苦荞麦300吨的生产规模。有力的促进了农业产业化和地方民族经济的发展。
目前,宁蒗苦荞麦产品只限于初级原料产品的形式供消费者食用,未能进一步加工增值和进行市场拓展,不能发挥出应有的经济效益。苦荞麦作为一个特色产业来发展,其目的是使广大山区农民实现增收,由于广大农户种植苦荞麦处于传统的小农经济个体行为,不但没有资金、技术来完成精深产品的加工增值,同时也不易了解市场行情和信息,因此,我公司进行统一科学种植指导、统一标准收购原料产品,并根据市场变化及时研发适销对路的产品进行市场营销,实现种植、加工、销售的有机统一。目前公司开发出速溶凉山金荞、苦荞茶、苦荞生物黄酮等畅销产品。
公司除将产品投入市场外,还在泸沽湖旅游专线旁设立了专营销售点,针对来泸沽湖旅游的游客方便选择自己喜欢的特产。在旅游专线设立销售点,一方面可以扩大销售量,另一方面培育了特色旅游产品市场,促进旅游经济发展。同时宣传了对“女儿珍”牌系列产品品牌知名度。
在今后的发展过程中,一如既往的发挥企业带头作用,始终不移的以我县的生物资源为依托,实现企业和农户的共同发展,紧紧抓住国家实施西部大开发的历史机遇,以科学技术为动力不断开拓创新,扩大企业的生产规模,把科技成果有效地转化为经济效益,走新型的工业化道路,把企业做大做强。
加大基地的建设力度,使我县基地种植面积不断优化逐渐扩大,培育出适合消费市场需求的新品种;二是通过宣传提高消费者对宁蒗县当地特色产品的认知度与接受度;三是进一步加大产品的开发力度,使我们生产的资源得到综合开发,形成系列产品,打造我县特色产品品牌。
英文翻译:Founded in August 1999, the company always adheres to the development direction of "science and technology as the support, innovation as the driving force, characteristics as the direction and benefit as the center", focuses on the deep processing of agricultural products with resources as raw materials such as green plum, papaya and buckwheat, and adopts the operation mode of "company + base + farmer + technology". Our county has rich and high-quality biological resources, such as green plum, medicinal papaya, buckwheat, etc., but in the past, they have not been further developed. They are only used for simple consumption such as green plum wine, boiled fish with papaya, dipped honey in Tartary Buckwheat Baba, etc., which can not meet the market demand and give full play to the characteristic economic benefits. Our company uses science and technology for deep processing, continuously improves product quality, and organically connects the farmers in the base with the contract as the carrier. So far, the company has initially formed the industrial development pattern of market company, company plus base, and base driving the farmers. By the end of the year, the company has acquired and processed 200 tons of papaya fresh fruit, 450 tons of green plum fresh fruit, and 300 tons of tartary buckwheat 。 It has effectively promoted the industrialization of agriculture and the development of local national economy. At present, Ninglang tartary buckwheat products are limited to the form of primary raw material products for consumers to eat, failed to further processing value-added and market expansion, unable to play its due economic benefits. Tartary buckwheat is developed as a characteristic industry with the purpose of increasing the income of farmers in mountainous areas. Because the farmers planting tartary buckwheat are in the traditional individual behavior of small-scale farmers, there is not only no capital and technology to complete the processing and value-added of deep products, but also it is not easy to understand the market situation and information. Therefore, our company conducts unified scientific planting guidance and unified standard acquisition Raw material products, and timely research and develop marketable products for marketing according to market changes, so as to realize the organic unity of planting, processing and sales. At present, the company has developed instant Liangshan buckwheat, tartary buckwheat tea, Tartary Buckwheat bioflavonoids and other popular products. In addition to putting the products into the market, the company has also set up a franchise sales point beside the Lugu Lake special tourism line, which is convenient for tourists to choose their favorite special products for Lugu Lake tourism. On the one hand, it can expand the sales volume, on the other hand, it can cultivate the characteristic tourism product market and promote the development of tourism economy. At the same time, it publicized the brand awareness of "daughter Zhen" brand series products. In the future development process, as always, we will play the leading role of enterprises, always rely on the biological resources of our county, realize the common development of enterprises and farmers, seize the historical opportunity of the national implementation of the western development, continuously develop and innovate with the power of science and technology, expand the production scale of enterprises, effectively transform scientific and technological achievements into economic benefits, and go new We should make our enterprises bigger and stronger. Strengthen the construction of the base, optimize the planting area of the base in our county, and gradually expand it to cultivate new varieties suitable for the demand of the consumer market; improve the awareness and acceptance of consumers for the local characteristic products in Ninglang county through publicity; further increase the development of products, so that the resources we produce can be comprehensively developed, form a series of products, and create the special features of our county Color product brand.
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