【Laoshan崂山矿泉水是哪个国家的品牌?】
青岛崂山矿泉水有限公司是专业生产、销售“崂山”牌系列矿泉水饮品的国家大型企业,隶属于青岛饮料集团,是中国第一瓶天然矿泉水的生产企业。
“崂山”品牌起源于1905年,作为世界上罕见的低矿化度、复合型天然矿泉水,自上世纪三十年代起,“崂山”系列饮品就批量出口,远销海内外,被誉为“琼浆玉液”;新中国成立后,“崂山”系列饮品更是成为国宴用水,并长期保持全国出口量第一的桂冠,成为当之无愧的“中国第一水”。百年来,“崂山”矿泉水以其悠久的历史、卓越的品质享誉海内外,畅销百年而不衰。
在企业发展过程中,崂山矿泉水公司始终把“为消费者奉献优质、健康的饮用水”作为生产和开发的指导思想,把“树百年品牌、做百年企业”作为企业不懈追求的目标。公司按照“战略整合、保护性开发”的原则,先后斥巨资分别在崂山仰口、北龙口、崂峰口、崂东口、崂石口建立了五大花园式绿色生产基地,并严格按照国家标准实施水源地“三级防护”措施,确保生产出高质量、零污染、健康安全的优质崂山矿泉水。好水源是优质矿泉水的基础,但要成就产品的非凡品质,先进严格的生产工艺是关键。为保证产品的高品质,公司斥资引进了世界先进的全自动无菌灌装生产线,并在同行业中率先通过了ISO9001国际质量管理体系认证、ISO14001环境管理体系认证和ISO22000食品安全管理体系认证。在未来的三到五年内,公司规划再建五大现代化绿色生产基地,形成崂山矿泉水十大生产基地、年产量过千万吨的规模,将崂山矿泉水打造成为中国天然矿泉水的顶级品牌。
创新是企业的生存之本、发展之源。作为中国矿泉水行业的领先代表,崂山矿泉水公司时刻关注时尚前沿,不断加大新产品开发和技术改造的投入。公司现已形成PET瓶装水系列、高档玻璃瓶装水系列、桶装水系列、崂山可乐系列、崂山苏打水系列、崂山白花蛇草水系列等六大系列几十种产品,构筑起全方位、立体化、战略式的品牌矩阵,实施水平多元化精品发展战略。其中玻璃瓶装矿泉水系列是国内首创,追赶世界时尚消费潮流,在中国矿泉水市场独领风骚。
公司始终坚持把消费者利益放在第一位,不断强化企业内部管理和企业变革,实施内部流程再造和产品创新研发,不断提升产品质量,提高企业的综合竞争实力。如今,崂山矿泉水的产销量在全国矿泉水行业位居“前三甲”,出口量更是稳居全国同行业第一,崂山矿泉水公司也成为国内唯一集中国名牌、百年品牌企业、中华老字号、中国矿泉水行业标志性品牌等诸多荣誉于一体的矿泉水企业。
凭着不断创新、开拓进取的有力姿态,崂山矿泉水不但要做中国的名牌,更要成为世界的名牌,实现企业“立足本地、扩张全国、走向世界”的战略梦想。
英文翻译:Qingdao Laoshan mineral water Co., Ltd. is a large-scale national enterprise specializing in the production and sales of "Laoshan" brand series mineral water drinks. It is subordinate to Qingdao beverage group and the first natural mineral water manufacturer in China. "Laoshan" brand originated in 1905. As a rare natural mineral water with low salinity and complex properties in the world, since the 1930s, "Laoshan" series drinks have been exported in batches and sold at home and abroad, After the founding of the people's Republic of China, "Laoshan" series drinks have become the water for the state banquet, and have been the No. 1 export in China for a long time, becoming the "No. 1 water in China". Over the past hundred years, "Laoshan" mineral water has been famous at home and abroad for its long history and excellent quality, and has been selling well for a hundred years. In the process of enterprise development, Laoshan mineral water company always takes "providing high-quality and healthy drinking water for consumers" as the guiding ideology of production and development, and takes "building a century old brand and becoming a century old enterprise" as the goal of enterprise unremitting pursuit. According to the principle of "strategic integration and protective development", the company has invested heavily to establish five garden type green production bases in Yangkou, beilongkou, Laofengkou, laodongkou and laoshikou of Laoshan respectively, and strictly implement the "three-level protection" measures for water source areas in accordance with national standards to ensure the production of high-quality, zero pollution, health and safety Laoshan mineral water. Good water source is the basis of high-quality mineral water, but to achieve the extraordinary quality of products, advanced and strict production technology is the key. In order to ensure the high quality of the products, the company has invested in the introduction of the world's advanced fully automatic aseptic filling production line, and has taken the lead in the industry in passing the ISO9001 international quality management system certification, ISO14001 environmental management system certification and ISO22000 food safety management system certification. In the next three to five years, the company plans to build another five modern green production bases, forming the top ten production bases of Laoshan mineral water with an annual output of over ten million tons, and building Laoshan mineral water into the top brand of natural mineral water in China. Innovation is the survival and development source of an enterprise. As a leading representative of China's mineral water industry, Laoshan mineral water company always pays attention to the fashion front, and constantly increases the investment in new product development and technical transformation. The company has formed six series and dozens of products, including PET bottled water series, high-grade glass bottled water series, bottled water series, Laoshan Cola series, Laoshan soda water series, Laoshan White Snake grass water series, and has built a comprehensive, three-dimensional and strategic brand matrix, and implemented a diversified quality development strategy. Among them, the glass bottled mineral water series is the first one in China, catching up with the world fashion consumption trend and leading the Chinese mineral water market. The company has always insisted on putting the interests of consumers first, constantly strengthening the internal management and enterprise reform, implementing internal process reengineering and product innovation and research and development, constantly improving product quality and improving the comprehensive competitiveness of the enterprise. Now, the production and sales volume of Laoshan mineral water ranks in the "top three" in the national mineral water industry, and the export volume ranks first in the same industry in China. Laoshan mineral water company has also become the only mineral water enterprise in China that integrates many honors such as China's famous brand, Century old brand enterprise, China's time-honored brand and China's iconic brand in the mineral water industry. With the powerful attitude of continuous innovation and pioneering, Laoshan mineral water not only needs to be a famous brand in China, but also in the world, so as to realize the strategic dream of "based on the local, expanding the country and going to the world".
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