【燕京是哪个国家的品牌？】

燕京1980年建厂，1993年组建集团。在发展中燕京本着“以情做人、以诚做事、以信经商”企业经营理念；始终坚持了：走内涵式扩大生产道路，在滚动中发展，年年进行技术改造，使企业不断发展壮大；坚持依靠科技进步，促进企业发展，建立国家级科研中心，引入尖端人才，依靠科技抢占先机；积极进入市场，率先建立完善的市场网络体系，适应市场经济要求，目前全国市场占有率达到12%以上，华北市场50%，北京市场在85%以上；积极完成股份制改造，由产品经营转向产品与资本双向经营，1997年两地上市，独特的“红筹背景、A股身份”股权结构模式，为燕京快速稳定的发展提供了雄厚的资金保障；精心打造企业文化，长期培育的“尽心尽力的奉献精神，艰苦奋斗的创业精神，敢打硬仗的拼搏精神，顾全大局的协作精神，为企业分忧的主人翁精神”以奉献机制与激励机制相结合的分配模式，促进企业快速发展。

经过31年快速、健康的发展，燕京已经成为中国最大啤酒企业集团之一。2011年啤酒产销量551万千升，进入世界啤酒产销量前八名、销售收入171.62亿元、实现利税36.34亿元、实现利润11.74亿元。--燕京用20年的时间跨越了世界啤酒业100年的发展历程。2011年燕京发展成为拥有有形资产160亿元、2011年燕京商标商誉价值总计288.18亿元，其中子品牌漓泉啤酒商誉价值为45.86亿元，惠泉啤酒商誉价值为27.26亿元，雪鹿啤酒商誉价值为15.06亿元。员工33500人，占地389万平方米，拥有控股子公司（厂）42个，其中啤酒生产企业30个，相关和附属产品企业8家。燕京总部是亚洲最大的啤酒生产厂。连年被评为全国500家最佳经济效益工业企业、中国行业百强企业。高品质的燕京啤酒先后荣获“第31届布鲁塞尔国际金奖”，“首届全国轻工业博览会金奖”，“全国行业质量评比优质产品奖”，并获“全国啤酒质量检测A级产品”，“全国用户满意产品”，“中国名牌产品”等多项荣誉称号。燕京啤酒被指定为“人民大会堂国宴特供酒”、中国国际航空公司等四家航空公司配餐用酒，1997年燕京牌商标被国家工商总局认定为“驰名商标”，2004年通过中国绿色食品发展中心审核，符合绿色食品A级标准。2005年8月10日燕京成为国内首家北京2008年奥运会啤酒赞助商。

中国加入WTO以来，面对激烈的国际竞争，燕京将继续保持快速、稳定、健康的发展，坚持从四个方面做强：

一、是把工艺、技术装备水平做强,使之达到国际先进水平。

二、是把品牌做强，使燕京成为世界啤酒行业的国际知名品牌。

三、是把市场网络做强，掌握竞争中的主动权。

四、把经济实力做强，每年资本积累2亿元以上，使企业发展注入强大的资本动力和资本保障。

燕京将坚持“发展民族啤酒工业，争创国际知名品牌“的信念，积极参与国际市场竞争。燕京下一步的目标是：

1、2015年啤酒产销量达到800万千升,进入世界啤酒前六名，形成世界级的大型啤酒企业集团。

2、积极开发国际和国内两个市场，实现燕京品牌的国际化提升。

3、按照“一业为主，相关发展”战略，向矿泉水、饮料、生物食品、生物制药领域进军，培育新的经济增长点。

英文翻译：Yanjing established a factory in 1980 and a group in 1993. In the process of development, Yanjing adheres to the enterprise management concept of "being a man with feelings, doing things with sincerity, and doing business with faith". It always adheres to the following principles: expanding production in a connotative way, developing in a rolling way, carrying out technological transformation every year, so as to make the enterprise continuously develop and expand; insisting on relying on scientific and technological progress, promoting the enterprise development, establishing a national scientific research center, introducing cutting-edge talents, and seizing the opportunity by relying on science and technology; Actively enter the market, take the lead in establishing a perfect market network system to meet the requirements of the market economy. At present, the market share of the whole country is more than 12%, that of North China is 50%, and that of Beijing is more than 85%. Actively complete the joint-stock system transformation, from product operation to two-way operation of products and capital, and listed in both places in 1997. The unique equity structure mode of "red chip background, A-share identity" is as follows: Yanjing's rapid and stable development provides a strong financial guarantee; it has carefully built corporate culture, long-term cultivated "dedicated spirit, hard-working entrepreneurial spirit, the spirit of fighting hard, the spirit of overall cooperation, and the master spirit of sharing worries for the enterprise" to promote the rapid development of the enterprise by combining dedication mechanism and incentive mechanism. After 31 years of rapid and healthy development, Yanjing has become one of the largest beer enterprise groups in China. In 2011, the beer production and sales volume reached 5.51 million kiloliters, ranking among the top eight beer production and sales volume in the world, with sales revenue of 17.162 billion yuan, profits and taxes of 3.634 billion yuan and profits of 1.174 billion yuan. --Yanjing has spanned the development of beer industry in the world in 20 years. In 2011, Yanjing developed into a tangible asset of 16 billion yuan, and in 2011, the goodwill value of Yanjing brand totaled 28.818 billion yuan, including the goodwill value of sub brand Liquan beer of 4.586 billion yuan, the goodwill value of Huiquan beer of 2.726 billion yuan, and the goodwill value of Xuelu beer of 1.506 billion yuan. There are 33500 employees, covering an area of 3.89 million square meters, and 42 holding subsidiaries (factories), including 30 breweries and 8 related and affiliated product enterprises. Yanjing headquarters is the largest brewery in Asia. It has been rated as one of the top 500 industrial enterprises with the best economic benefits and one of the top 100 enterprises in China. Yanjing beer of high quality has won "the 31st Brussels International Gold Award", "the first National Light Industry Fair Gold Award", "national industry quality appraisal high quality product award", and won "national beer quality inspection class a product", "national user satisfaction product", "China famous brand product" and many other honorary titles. Yanjing Beer has been designated as "special wine for state banquet in the Great Hall of the people" and catering wine for four airlines such as China International Airlines. In 1997, Yanjing brand trademark was recognized as "well-known trademark" by the State Administration of industry and commerce. In 2004, it passed the examination of China Green food development center and met the class a standard of green food. On August 10, 2005, Yanjing became the first beer sponsor of Beijing 2008 Olympic Games in China. Since China's accession to the WTO, in the face of fierce international competition, Yanjing will continue to maintain rapid, stable and healthy development, and insist on strengthening from four aspects: first, strengthen the level of technology and technical equipment, so as to reach the international advanced level. 2、 It is to strengthen the brand and make Yanjing an international famous brand in the world beer industry. 3、 It is to strengthen the market network and master the initiative in the competition. 4、 We will strengthen our economic strength, accumulate more than 200 million yuan of capital every year, and inject strong capital power and capital guarantee into the development of enterprises. Yanjing will adhere to the belief of "developing national beer industry and striving for international famous brand", and actively participate in international market competition. Yanjing's next goal is: 1. In 2015, the beer production and sales volume reached 8 million kiloliters, ranking the top six in the world, forming a world-class large beer enterprise group. 2. Actively develop international and domestic markets to achieve the international promotion of Yanjing brand. 3. According to the strategy of "one industry first, related development", we will march into the fields of mineral water, beverage, bio food and bio pharmaceutical, and cultivate new economic growth points.

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