【瑭1946是哪个国家的品牌?】
1946年二战结束后,前英国空军飞行员Thomas Smith先生在英国纺织贸易重镇利物浦创立了Downland品牌,初衷是制造出上等的羽绒产品,为饱受战争痛苦的英国人民带来温暖和好眠50年代初,凭借着优秀的产品品质和广受好评的消费者服务口碑Downland迅速吸引了众多英国一线商家的青睐,为了能为消费者提供与时俱进的产品和用户体验,Thomas Smith先生特地去美国学习并寻找设计灵感,Downland也因此逐渐强大并收购了Scott Feather成为羽绒行业的领军企业。品牌创立以来Thomas Smith先生和他的儿子Graham Smith 以及孙子Fraser Smith始终坚持以Smith家族的生产和设计理念经营公司,造就了Downland一直以来的成功。至今公司的总部和生产基地仍然在69年前利物浦的原址上,Downland对传统的珍视和坚持,贯穿始终。
2015年11月,Downland品牌以(瑭1946) 的中文品牌名正式进入中国市场。Downland瑭1946隶属羽陆家纺(上海) 有限公司。为了解决“如何能给中国消费者提供更高质量的睡眠体验这个核心问题,(瑭1946) 在严遵欧盟高标准的前提下对产品细节做出了本地化的调整,让产品更符合中国消费者的睡眠习惯。在中国,公司选择以自营电商的形式直面消费者,只为通过便利的渠道和实惠的价格提供高品质的羽绒产品和服务。
英文翻译:After the end of World War II in 1946, Thomas Smith, a former British Air Force pilot, founded the downland brand in Liverpool, an important textile trade town in the UK. His original intention was to produce top-grade down products to bring warmth and sleep to the British people suffering from war. In the early 1950s, downland quickly attracted many British people with its excellent product quality and well received consumer service reputation In order to provide consumers with products and user experience that keep pace with the times, Mr. Thomas Smith went to the United States to learn and find design inspiration. Downland has gradually become a strong and acquired scottfeather as a leader in the down industry. Since the establishment of the brand, Mr. Thomas Smith, his son Graham Smith and his grandson Fraser Smith have always adhered to the production and design concept of the Smith family to run the company, which has contributed to downland's long-standing success. To date, the company's headquarters and production base are still on the original site of Liverpool 69 years ago. Downland values and insists on the tradition throughout. In November 2015, the downland brand officially entered the Chinese market under the Chinese brand name of (Tang 1946). Downland Tang 1946 is affiliated with Yulu home textile (Shanghai) Co., Ltd. In order to solve the core problem of "how to provide Chinese consumers with a higher quality sleep experience, (Tang 1946) made localized adjustments to product details on the premise of strict compliance with EU high standards, so as to make the product more in line with Chinese consumers' sleep habits. In China, the company chooses to face consumers directly in the form of self-supporting e-commerce, only to provide high-quality down products and services through convenient channels and affordable prices.
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