【MOGAO莫高是哪个国家的品牌？】

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甘肃莫高实业发展股份有限公司是以农业产业化为龙头，以发展高效特色产业为主导的高新技术现代农业企业。公司成立于1995年12月29日，注册地：兰州高新技术产业开发区一号园区，注册资本：32112万元，法定代表人：赵国柱。公司主要产品有“莫高”牌葡萄酒、啤酒大麦芽、甘草片。公司下设六个分公司和四家全资子公司。2004年3月24日，莫高公司首次公开发行5600万股A股股票在上海证券交易所成功上市。2008年6月30日，莫高公司成功增发4000万股A股再次融资4亿元。莫高葡萄酒为驰名保护和中国著名品牌，品牌价值25.19亿元，在全国葡萄酒行业中位居第四。

莫高公司是一家有影响力的红酒企业。莫高为甘肃省第一家葡萄酒生产企业，为全国四家葡萄酒上市企业之一。1983年，在武威黄羊河农场开始建设葡萄园，1985年第一瓶莫高葡萄酒诞生。2004年、2008年公司分别完成了首发上市和增发融资，发展成为知名上市公司和中国著名葡萄酒品牌。在甘肃武威建成2万亩酿酒葡萄种植基地和5万吨贮酒能力的莫高庄园，在兰州建成集研发、生产、参观、旅游、文化培训为一体的高标准、多功能、艺术化、国际化的莫高国际酒庄，莫高国际酒庄全面传承莫高三十年厚重的历史积淀与精湛技艺，引进国际先进技术，建成彰显尊荣的莫高文化酒窖和独具特色的博览中心，成为传播莫高葡萄酒文化的新阵地，为中国葡萄酒的发展增添了重要力量。2010年，公司与希腊最大最负盛名的波塔利集团达成合资意向，双方共同出资设立了集葡萄种植、加工、销售为一体的面向国内中高端市场的独立葡萄酒品牌合资企业——甘肃莫恩葡萄酒业有限公司，并于2011年4月份成功推出首款葡萄酒——“旭源”牌葡萄酒，公司国际化进程迈出了成功一步。目前，公司在全国已设立了38家营销分公司，300多家专卖店，拥有600多家经销商。

莫高葡萄酒品牌已成为中国知名品牌。2009年，“莫高”牌葡萄酒被国家工商总局认定为“驰名保护”；在商务部酒类流通协会主办的首届“华樽杯”全国酒类品牌活动中，“莫高”品牌荣获中国酒类最有价值品牌之一、中国杰出葡萄酒品牌、甘肃省酒类唯一代表性品牌三项大奖，跻身全国酒类品牌前列，成为“陇酒领先品牌”，2010年11月，“莫高”品牌和“莫高金爵士”品牌经中国品牌价值评估中心评估审核，双双荣膺“中国著名品牌”。2011年9月16日，在“华樽杯”第三届中国酒类品牌价值评议颁奖典礼上，莫高股份公司董事长赵国柱荣获2011年度华樽杯十大品牌建设功勋企业家，莫高股份公司荣获“2011年度华樽杯中国酒类品牌组合、2011年度华樽杯中国酒类最具全球竞争力品牌、2011年度华樽杯中国葡萄酒品牌价值第四”称号，莫高的品牌价值由两年前的16.51亿元升至25.19亿元。

莫高葡萄酒是中国高端葡萄酒的代表。莫高在全国葡萄酒行业首创“4S+5P”模式，4S（4Superior）即最佳基地、最优品种、最优工艺、最严格保证体系。5P（5Percent）即100%葡萄原料产自莫高自有庄园，100%葡萄原汁酿在莫高酒庄，100%葡萄酒灌在莫高酒庄，100%无农药残留，100%绿色产品，牢牢定位在葡萄酒高端市场，开发出了干红、干白、加本侬、甜型酒、特种酒、冰酒、白兰地等七大系列200多个产品，生产出了中国第一支黑比诺干红和中国第一支冰酒，二者均被评为国家级优秀新产品。2005年公司采用世界著名的法国勃艮第产区黑比诺经典独特的工艺技术，出品了更高工艺的莫高金爵士黑比诺干红，被尊称为“中国红酒名士”，被指定为国家机关后勤采购全国唯一特供高档葡萄酒，2008年9月，在第二届烟台国际葡萄酒质量大赛中，莫高黑比诺荣获金奖，2008年11月，“莫高黑比诺”干红荣获2008第三届世界名酒节唯一葡萄酒干红品系的“金橡木桶”大奖。2011年8月，莫高生产的中国顶级干红——马扎罗、莫高XO、莫高冰酒荣获“中国轻工精品展金奖”。莫高的崛起，引领了西部葡萄酒业的快速发展，打破了中国不能生产高端葡萄酒的禁锢，给中国葡萄酒行业带来深远影响，“莫高”成为中国高端葡萄酒的代表。

英文翻译：Gansu Mogao Industrial Development Co., Ltd. is a high-tech modern agricultural enterprise with agricultural industrialization as the leading role and high-efficiency characteristic industry as the leading role. The company was founded on December 29, 1995, registered in No.1 Park, Lanzhou high tech Industrial Development Zone, with registered capital of 32.12 million yuan and legal representative of Zhao Guozhu. The company's main products are "Mogao" brand wine, beer malt, licorice slice. The company has six branches and four wholly-owned subsidiaries. On March 24, 2004, the first public offering of 56 million a shares of Mogao company was successfully listed on the Shanghai Stock Exchange. On June 30, 2008, Mogao successfully issued 40 million additional A shares to refinance 400 million yuan. Mogao wine is a well-known protection and famous brand in China, with a brand value of 2.519 billion yuan, ranking fourth in the national wine industry. Mogao is an influential red wine company. Mogao is the first wine producer in Gansu Province and one of the four wine listed enterprises in China. In 1983, the vineyard was built at Huangyanghe farm in Wuwei, and the first bottle of Mogao wine was born in 1985. In 2004 and 2008, the company completed initial listing and additional financing respectively, and developed into a well-known listed company and a famous wine brand in China. In Wuwei, Gansu Province, a 20000 mu wine grape planting base and a 50000 ton wine storage capacity of Mogao manor will be built. In Lanzhou, a high standard, multi-functional, artistic and international Mogao international winery will be built, integrating R & D, production, visit, tourism and cultural training. Mogao international winery will comprehensively inherit the 30-year thick historical accumulation and exquisite skills of Mogao and introduce advanced international technologies To build a noble Mogao culture wine cellar and a unique exhibition center, to become a new position for the dissemination of Mogao wine culture, and to add an important force to the development of Chinese wine. In 2010, the company reached a joint venture intention with botali group, the largest and most famous group in Greece. The two sides jointly funded the establishment of an independent wine brand joint venture, Gansu moon wine industry Co., Ltd., which integrates grape planting, processing and sales and faces the domestic medium and high-end market. In April 2011, the company successfully launched the first wine, Xuyuan brand wine The internationalization process has taken a successful step. At present, the company has set up 38 marketing branches, more than 300 stores and more than 600 distributors in the country. Mogao wine brand has become a famous brand in China. In 2009, "Mogao" brand wine was recognized as "well-known protection" by the State Administration for Industry and commerce; in the first "Huazun Cup" national wine brand activity sponsored by the Alcohol Circulation Association of the Ministry of Commerce, "Mogao" brand won three awards, including one of the most valuable brands of Chinese wine, one of China's outstanding wine brands, and the only representative brand of alcohol in Gansu Province, ranking in the forefront of national alcohol brands In November 2010, the "Mogao" brand and the "mogaojin Jazz" brand were appraised and approved by China brand value evaluation center, and both of them were awarded the "famous brand in China". On September 16, 2011, Zhao Guozhu, chairman of Mogao Co., Ltd., was awarded the top ten brand building entrepreneurs of Huazun cup in 2011 at the third China wine brand value appraisal and award ceremony of "Huazun Cup". Mogao Co., Ltd. was awarded the "2011 Huazun cup Chinese wine brand portfolio, 2011 Huazun cup Chinese wine brand with the most global competitiveness, 2011 Huazun cup China's wine brand value ranks fourth, and mogo's brand value rose from 1.651 billion yuan two years ago to 2.519 billion yuan. Mogao wine is the representative of high-end wine in China. Mogao pioneered the "4S + 5p" mode in the wine industry nationwide. 4S (4superior) is the best base, the best variety, the best technology and the most strict guarantee system. 5p (5percent), that is, 100% grape raw materials are produced in Mogao's own manor, 100% grape juice is brewed in Mogao's manor, 100% wine is poured in Mogao's manor, 100% pesticide free, 100% green products are firmly positioned in the high-end market of wine, and seven series of more than 200 products, including dry red, dry white, gabonnon, sweet wine, special wine, ice wine and brandy, are developed to produce China The first Pinot Noir dry red and the first ice wine in China, both of which are rated as national excellent new products. In 2005, the company adopted the classic and unique technology of Pinot Noir, a famous Burgundy region in France, to produce a higher technology of Sir mogoegin Pinot Noir dry red, which is honored as "China's famous red wine expert", and designated as the only special high-grade grape wine for logistics procurement of state organs. In September 2008, in the second Yantai International wine quality competition, mogoepino won the prize Gold Award, in November 2008, "Mogao Pinot Noir" dry red won the "golden oak barrel" award of the only dry red wine line of the third world wine festival in 2008. In August 2011, mozaro, mogo XO and mogo ice wine, the top dry red produced by mogo in China, won the "gold medal of China Light Industry boutique Exhibition". The rise of Mogao has led the rapid development of the wine industry in the west, broken the shackles of China's inability to produce high-end wine, and brought profound influence to the wine industry in China. Mogao has become the representative of China's high-end wine.

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