我要投票 吾悦广场WUYUE在商业地产行业中的票数:984
· 外 推 电 报 ·
2025-04-26 17:41:58 星期六

【吾悦广场WUYUE是哪个国家的品牌?】

吾悦广场WUYUE是什么牌子?「吾悦广场WUYUE」是 新城控股集团股份有限公司 旗下著名品牌。该品牌发源于上海市,由创始人王晓松在1996-06-30期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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新城控股集团1993年创立于江苏常州,现总部设于上海。经过26年的发展,成为跨足住宅地产和商业地产的综合性房地产集团,目前总资产超人民币2900亿元。

2015年,新城控股集团在上海证券交易所A股上市,成为国内一家实现B转A的民营房企,股票代码601155.SH。2018年,新城控股集团入选新华社民族品牌工程,携手信息传播和智库服务平台,实现民族品牌的传播,共同打造中国品牌的新名片;截至2018年12月31日,新城控股集团已完成销售额超2200亿元。

随着新型城镇化的持续推进,新城控股集团加大了城市综合体项目的收储和开发,开启了住宅地产与商业地产双核驱动的战略模式。“吾悦”是新城控股集团旗下的城市综合体项目品牌。2012年,“吾悦”商业品牌诞生;此后,新城不断升级吾悦品牌、打磨吾悦系产品,从中国家庭真切的情感需求出发,致力于将吾悦打造成“有情怀、不复制、具规模”的中国体验式商业品牌。截至2019年1月10日,新城控股集团在全国80个大中城市共布局96座吾悦广场,其中已开业吾悦广场达42座,2018年全年实现租金及管理费收入21.16亿元。

稳中求进、地域深耕、运营优先、科技赋能

新城控股以高质量发展为总要求,结合市场当前形势以及公司实际需求,于2019年提出十六字核心战略:稳中求进、地域深耕、运营优先、科技赋能,坚持稳中求进的总基调、坚持地域深耕的总策略、坚持运营优先的总抓手、坚持科技赋能的总保障,矢志跻身中国优秀房地产企业的行列。在产品体系方面,新城控股已形成完善的住宅及商业产品系列,目前新城“吾悦”系列产品已经研发至第四代产品。

新城在中国

截止2018年底,新城控股集团已进入中国90余座大中城市,包括上海、天津、重庆、杭州、南京、苏州、青岛、西安、成都、宁波、长春、常州等,开发中或及完成项目达400余个。

“1+3”战略布局

新城控股坚持住宅地产与商业地产双核驱动的战略模式,即以住宅开发为主,同时理智选取优质地块进行商业综合体的开发运营。

在住宅地产方面,公司计划形成以“上海为中枢,长三角为核心,并向珠三角、环渤海和中西部地区扩张”的“1+3”战略布局。

在商业地产方面,公司计划在全国范围内选择性地获取优质地块进行开发。


英文翻译:Founded in Changzhou, Jiangsu Province in 1993, Xincheng holding group is headquartered in Shanghai. After 26 years of development, it has become a comprehensive real estate group spanning residential real estate and commercial real estate. At present, its total assets exceed 290 billion yuan. In 2015, Xincheng holding group was listed on Shanghai Stock Exchange as a private real estate enterprise in China, with the stock code of 601155.sh. In 2018, Xincheng holding group was selected into the national brand project of Xinhua news agency, and joined hands with information communication and think tank service platform to realize the communication of national brands and jointly create a new business card of Chinese brands. As of December 31, 2018, Xincheng holding group has completed sales of more than 220 billion yuan. With the continuous promotion of new urbanization, Xincheng holding group has increased the collection, storage and development of urban complex projects, and opened a dual core driven strategic mode of residential real estate and commercial real estate. "Wuyue" is a brand of urban complex project under Xincheng holding group. In 2012, "Wuyue" commercial brand was born; since then, the new city has continuously upgraded Wuyue brand and polished Wuyue products. Starting from the real emotional needs of Chinese families, it is committed to building Wuyue into a "emotional, non duplicated, scale" Chinese experiential commercial brand. As of January 10, 2019, Xincheng holding group has arranged 96 Wuyue squares in 80 large and medium-sized cities in China, of which 42 Wuyue squares have been opened. In 2018, the annual rental and management fee income reached 2.116 billion yuan. Based on the general requirements of high-quality development, combined with the current situation of the market and the actual needs of the company, in 2019, we put forward the 16 word core strategy: seeking progress in stability, regional deepening, operation priority, technology empowerment, adhering to the general tone of seeking progress in stability, adhering to the general strategy of regional deepening, adhering to the general starting point of operation priority Adhere to the overall guarantee of technology empowerment, and strive to be among the top real estate enterprises in China. In terms of product system, Xincheng holding has formed a complete series of residential and commercial products. At present, "Wuyue" series products of Xincheng have been developed to the fourth generation products. By the end of 2018, Xincheng holding group has entered more than 90 large and medium-sized cities in China, including Shanghai, Tianjin, Chongqing, Hangzhou, Nanjing, Suzhou, Qingdao, Xi'an, Chengdu, Ningbo, Changchun, Changzhou, etc., with over 400 projects under development or completed. "1 + 3" strategic layout: new town holding adheres to the dual core driven strategic mode of residential real estate and commercial real estate, that is, focusing on residential development, while rationally selecting high-quality plots for the development and operation of commercial complex. In terms of residential real estate, the company plans to form a "1 + 3" strategic layout with "Shanghai as the center, Yangtze River Delta as the core, and expansion to the Pearl River Delta, Bohai rim and central and western regions". In terms of commercial real estate, the company plans to selectively acquire high-quality plots for development nationwide.

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