【LACOSTE鳄鱼是哪个国家的品牌？】

一九二三年Lacoste创办人，世界网球名将ReneLacoste正在波士顿代表法国参加戴维斯杯。当时Lacoste与他的队长打赌，如果他在比赛中获胜，队长便要送他一个鳄鱼皮箱。虽然Lacoste没有赢得皮箱，但是他在比赛中像鳄鱼一样勇猛，故得到“鳄鱼先生”(Lecrocodile)的称号。回到法国以后，Lacoste一位朋友为他制作了一条鳄鱼，并贴于他的夹克上，一个流行于世的标志从此诞生。

品牌历程：

1933年，ReneLacoste正式步入商界，创办了LaChemiseLacoste成衣公司。他在生产的所有衬衫上都绣上了著名的鳄鱼标志，开创了以图形作为服装品牌标识之先河。

2001年Lacoste也开始显露出优雅和尊贵的一面，推出一个全新的时尚系列：Club。男士Club和女士系列推崇时尚而舒适，提倡集优雅与舒适为一体的服装，再一次走在了时尚的前沿。“Club”理念的高档香水系列：PourHomme和PourFemme也同时推出。，使Lacoste品牌的整体理念——“运动态度，对待生活”（“体育精神、对待生活”）更加深入人心。

2002年，Lacoste品牌的营业额大约是8.5亿美元，85%都是在法国以外的市场上取得的。

2003年是Lacoste品牌创建七十周年纪念。时至今日，Lacoste的鳄鱼标志已成为世界上最知名、最易识别的商标之一。每年约有4000万件带有Lacoste鳄鱼标识的各类商品在全球各地售出。为配合LacosteClub系列服装全新推出的LacostePourHomme男香水和LacostePourFemme女香水则从另一侧面，通过香水的语言完美体现了Lacoste“焕发运动精神，更显尊贵品质”的品牌理念。

今天，Lacoste具有很高的知名度，特别在欧洲广受欢迎。Lacoste的代理商遍及110个国家，全球超过1200个零售点及600个特许经销网络。

产品简介：

LACOSTE服装涵盖了男、女装和童装系列，款款实用而流行。它以精致的面料选择，多变的色彩搭配，变化丰富的款式，展现了青春活力和时尚一族的魅力，同时更充分彰显出您的身份和地位。在款式上，LACOSTE推出风格多样的主题和系列。它包括了含有五个主题的俱乐部系列和运动休闲装系列，以及运动系列和中心系列。这使得LACOSTE迸发出一种新的活力，并将汇聚所有追逐时尚的目光。在设计上，沿用了轻松、年轻化的方针，更注重肩部、领部及袖口的细节，带来浓郁的青春气息。今天这个全世界人为之着迷大半个世纪的法国鳄鱼品牌，仍然保持着年轻、时尚的个性，并依旧吸引着无数自信的、具有卓越穿着品位的人士。

LACOSTE于1933年正式面世迄今已由最初之针织服装迅速发展至不同之产品系列--运动服、运动鞋、皮具、腕表、眼镜，其中香水产品当然亦稳占一席位。1968年LACOSTE诞生了第一瓶LacostePourHomme至今，连同其后假如之新成员Booster、Junior、千禧珍藏版Lacoste2000及LacosteforWomen女士香水，一直倍受年青一族及酷爱运动之人所拥戴，其优雅清新的香氛加上简洁鲜明之外盒包装，为此品牌在香水界中尊定经久常青之地位。

英文翻译：Rene lacoste, founder of lacoste in 1923, is representing France in the Davis Cup in Boston. At that time, lacoste bet with his captain that if he won the game, the captain would give him an alligator suitcase. Although lacoste didn't win the suitcase, he was as brave as a crocodile in the competition, so he got the title of "lecrocodine". After returning to France, a friend of lacoste made a crocodile for him and pasted it on his jacket. A popular symbol was born. Brand history: in 1933, Rene lacoste officially entered the business world and founded lachemise lacoste ready to wear company. He embroidered the famous crocodile logo on all the shirts he produced, and pioneered the use of graphics as the brand logo of clothing. In 2001, lacoste began to show its elegance and dignity, launching a new fashion series: club. Men's club and women's series advocate fashion and comfort. They advocate the integration of elegance and comfort. Once again, they are at the forefront of fashion. "Club" concept of high-end perfume series: PourHomme and PourFemme also launched. So that the overall concept of lacoste brand - "sports attitude, life" ("sports spirit, life") is more deeply rooted in the hearts of the people. In 2002, the turnover of lacoste brand was about $850 million, 85% of which was obtained in the market outside France. 2003 marks the 70th anniversary of the founding of the Lacoste brand. Today, lacoste's crocodile logo has become one of the most famous and recognizable trademarks in the world. Each year, about 40 million lacoste products are sold around the world. In line with the newly launched LacostePourHomme men perfume and LacostePourFemme perfume for LacosteClub series clothing, from another side, the language of perfumes is a perfect embodiment of the brand concept of Lacoste's "sportsmanship spirit and more distinguished quality". Today, lacoste is well known, especially in Europe. Lacoste has agents in 110 countries, over 1200 retail outlets and 600 franchising networks around the world. Product Description: lacoste clothing covers men's, women's and children's wear series, which is practical and popular. With exquisite fabric selection, changeable color matching and various styles, it shows the charm of youth and fashion, and shows your identity and status more fully. In terms of style, lacoste launched a variety of themes and series. It includes club series and sportswear series with five themes, as well as sports series and center series. This makes lacoste burst into a new vitality and will bring together all the eyes of fashion pursuers. In terms of design, we have followed the relaxed and younger policy, paying more attention to the details of shoulders, collars and cuffs, bringing strong youth atmosphere. Today, the French crocodile brand, which has been fascinated by people all over the world for more than half a century, still maintains a young and fashionable personality, and still attracts countless confident people with excellent dressing taste. LACOSTE was officially released in 1933 and has been developing rapidly from the original knitted garments to different product lines - sportswear, sports shoes, leather goods, watches and glasses. Of course, the perfume products also occupy a seat. In 1968, the first bottle of LacostePourHomme was born in LACOSTE, and with the following new members Booster, Junior, Millennium Edition Lacoste2000 and LacosteforWomen perfume, it has always been embraced by young people and people who love sports. Its elegant and fresh fragrance and Jane sharp outside box packaging are the brand's everlasting status in the perfume industry.

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