【DOUBLEMINT绿箭是哪个国家的品牌?】
箭牌产品公司是全球糖果业界公认的领导者之一,在世界各地产销口香糖、薄荷糖、硬糖和软糖、棒棒糖等品种丰富的产品。凭借其享誉全球的“益达”(Extra®)、Orbit®、“绿箭”(Doublemint®)和“5”等口香糖,及“彩虹糖”(Skittles®)、Starburst®、Altoids®和“LifeSavers®”等糖果,箭牌致力于为人们的每一天创造简单快乐,带来精彩生活。作为玛氏公司的一名成员,箭牌总部位于美国伊利诺州芝加哥,在超过40个国家及地区开展业务,产品行销180多个国家及地区,在全球有近17,000名同事。
箭牌产品在中国销售的历史最早可追溯至二十世纪30年代,当时中国市场上已可见从美国和澳洲进口的箭牌产品。1989年,箭牌口香糖有限公司在广州成立(2005年更名为箭牌糖果(中国)有限公司)。如今,箭牌已是中国家喻户晓的糖果公司和口香糖制造商,在中国拥有3家工厂、1个亚太区研发中心、36个分公司和超过8,000名同事(包括合同工)。
目前,箭牌中国的品牌组合包括“绿箭®”口香糖和薄荷糖、“益达®”无糖口香糖、“5”无糖口香糖、“黄箭®”口香糖、“白箭®”口香糖、“劲浪®”口香糖、“大大®”泡泡糖、“真知棒®”棒棒糖、“瑞士糖”(Sugus®)软糖和“彩虹®”(Skittles®)糖等。
玛氏公司完成收购箭牌糖类有限公司
美国弗吉尼亚州(VA)麦克利恩(McLean)——2008年10月6号——玛氏公司(“玛氏”)今天宣布,在2008年9月25日箭牌股东批准此次交易以及获得了所有必需的监管审批之后,玛氏已成功完成对于箭牌糖类有限公司(“箭牌”)的收购。所有箭牌普通股和B类普通股的股票,以每股80美元的现金被予以收购,总额约为230亿美元
收购完成后,箭牌公司即成为家族所有的玛氏公司的一个子公司,并将继续保留目前设在伊利诺斯州芝加哥的总部。箭牌将作为一个独立的业务部门运作,与玛氏现有的巧克力、宠物护理、食品、饮料以及系统生物科学研究部门同门并肩。
作为交易的一部分,玛氏将其在全球的非巧克力糖果品牌移交给箭牌子公司。这个品牌组合包括Skittles®(彩虹糖)、Starburst®、Tunes®、Lockets®、Rondo®、Kenman®、Skwinkles®和Lucas®等品牌,同时移交的还有位于澳大利亚斯科比(Scoresby)、捷克共和国波利兹(Porici)和墨西哥蒙特雷(Monterey)的生产设施。
英文翻译:Wrigley products company is one of the recognized leaders in the global confectionery industry, producing and selling various kinds of products such as chewing gum, mint, hard and soft candy, lollipop, etc. all over the world. With its world-renowned chewing gum such as extra ®, orbit ®, Doublemint ®, and 5, as well as candy such as skittles ®, starburst ®, ALTOIDS ®, and lifesavers ®, Wrigley is committed to creating simple happiness and wonderful life for people every day. As a member of Mars company, Wrigley is headquartered in Chicago, Illinois, USA. It has business in more than 40 countries and regions, product marketing in more than 180 countries and regions, and nearly 17000 colleagues around the world. The history of Wrigley products sold in China can be traced back to the 1930s, when Wrigley products imported from the United States and Australia were already visible in the Chinese market. In 1989, Wrigley gum Co., Ltd. was established in Guangzhou (renamed Wrigley candy (China) Co., Ltd. in 2005). Today, Wrigley is a well-known candy company and chewing gum manufacturer in China, with 3 factories, 1 Asia Pacific R & D center, 36 branches and more than 8000 colleagues (including contract workers). At present, Wrigley China's brand portfolio includes "green arrow ®" chewing gum and mints, "Yida ®" sugar free chewing gum, "5" sugar free chewing gum, "yellow arrow ®" chewing gum, "white arrow ®" chewing gum, "jinglang ®" chewing gum, "dada ®" bubble gum, "zhizhibang ®" Lollipop, "Sugus ®" soft candy and "rainbow ®" sugar. Mars completed the acquisition of Wrigley Sugar Co., Ltd. McLean, VA - October 6, 2008 - today, Mars announced that after Wrigley shareholders approved the transaction on September 25, 2008 and obtained all necessary regulatory approvals, Mars has successfully completed the acquisition of Wrigley Sugar Co., Ltd. ("Wrigley") Purchase. All shares of Wrigley's common stock and class B common stock were acquired in cash of $80 per share, with a total value of approximately $23 billion. Upon completion of the acquisition, Wrigley will become a subsidiary of the family owned Mars company and will continue to maintain its current headquarters in Chicago, Illinois. Wrigley will operate as an independent business unit alongside Mars' existing chocolate, pet care, food, beverage and systems bioscience research departments. As part of the deal, Mars handed over its global non chocolate candy brand to arrow. The brand portfolio includes brands such as skittles ®, starburst ®, tunes ®, lockets ®, Rondo ®, kenman ®, skwinkles ® and Lucas ®, as well as production facilities in Scoresby, Australia, Porici, Czech Republic and Monterey, Mexico.
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