【Playmates彩星是哪个国家的品牌?】
彩星玩具有限公司是全球玩具业中极享负盛名及具创意的玩具推广及分销公司,专注于设计、开发、市场推广及分销各式各样之创新品牌玩具,透过于香港、中国及美国三地的办事处将产品分销至全球八十多个国家。其最终控股公司为于百慕达注册成立之彩星集团有限公司(亦为一家联交所上市公司),而直接控股公司则为于英属处女群岛注册成立之PIL Toys Limited。
经过两年多之悉心准备及与Nickelodeon之共同努力,新系列「忍者龟」玩具在年初各大展会上相继亮相,受到业内热捧和一致支持。彩星之核心「忍者龟」玩具系列将跟随电视片集及电影陆续推出,并会在Nickelodeon之不同媒体平台展开一连串市场推广活动。
于2011年,持续经营的女孩品牌(包括「iCarly 」电视节目启发的一系列玩具产品及娃娃)表现较2010年稍逊。该等品牌於2012年将不再推出。
消费者对品牌讯息强烈认同,在网上博客及社会媒体群中广受好评,较具人气。更多「H4HG」系列娃娃及新的服装及配饰将于二零一二年推出。彩星拟于二零一二年六月推出珍藏系列,创造出一系列栩栩如生来自Bearville的人偶、时装及趣味玩意。彩星玩具亦将于二零一二年推出具有新面貌之「Waterbabies」,该系列为经典充水婴儿娃娃,已售出超过一千五百万件。
英文翻译:Caixing Toys Co., Ltd. is a well-known and creative toy promotion and distribution company in the global toy industry. It focuses on the design, development, marketing and distribution of all kinds of innovative brand toys. Through its offices in Hong Kong, China and the United States, it distributes its products to more than 80 countries around the world. Its ultimate holding company is Caixing Group Co., Ltd. (also listed on the stock exchange) incorporated in Bermuda, while its direct holding company is piltoys Limited incorporated in British Virgin Islands. After more than two years of careful preparation and joint efforts with Nickelodeon, the new series of "Ninja Turtle" toys appeared in major exhibitions at the beginning of the year, and were warmly welcomed and unanimously supported by the industry. The ninja turtle toy series, the core of Caixing, will be launched in succession along with TV series and movies, and will launch a series of marketing activities on different media platforms of Nickelodeon. In 2011, the continuing girls' brands (including a series of toys and dolls inspired by iCarly TV programs) performed slightly worse than in 2010. The brands will no longer be launched in 2012. Consumers strongly agree with the brand information, which is widely praised and popular in online blogs and social media groups. More "h4hg" dolls and new clothing and accessories will be launched in 2012. Caixing plans to launch the collection in June 2012, creating a series of lifelike figures, fashions and interesting things from Bearville. Caixing toys will also launch a new look of "waterbabies" in 2012. This series of classic water filled baby dolls has sold more than 15 million pieces.
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