【凌美是哪个国家的品牌?】
LAMY由C.Joseph於1930年在海德堡创立,是一家由家族承继的独立企业公司。LAMY的品牌自1952年起已屹立至今,创业的第一年已推出脱颖之作LAMY27墨水笔系列,充分显现公司的创新敏锐触觉。1966年更见证着LAMY出类拔萃的设计LAMY2000系列面世。
LAMY每年生产超过6百万件书写工具,营业额每年超出5千万欧罗,今天的LAMY不单是德国书写工具市场的巨人,也是名噪国际的优秀德国设计品牌。
1930年,C.JosefLamy在海德堡创立了欧瑟斯墨水笔制造厂(OrthosFüllfederhalter-Fabrik),为Lamy品牌辉煌的历史揭开了序幕。创立后不久,工厂每年的墨水笔生产量已经超过二十万支。1952年,首支流线型墨水笔LAMY27,配备前所未见的「Tintomatik」系统震撼面世。12年后,当德国首支拥有极大容量替芯的原子笔——LAMYexact首度亮相时,也是公司改革路上的里程碑。多年来,ManfredLamy博士一直遍寻能够提升品牌形象潜力的良方。
1966年,一个历史性的时刻终于来临:包豪斯流派设计师GerdA.Müller秉承着包豪斯流派(Bauhaus)一贯的原则,苦苦钻研「形随机能」的实用设计,并汲取了Braun与Olivetti等现代公司经典设计中的精粹,终于在1966年打造出令人耳目一新的LAMY2000系列——实而不华的外观,却破天荒撮合了聚碳酸酯与不锈钢绝妙的配搭,使之从芸芸众多的书写工具中脱颖而出,缔造出永垂不朽的经典杰作。对LAMY来说,这也标志着产品迈向一个新纪元,时至今日,LAMY2000系列依然在市场上独占鳌头。LAMY已成为业内的领导者,生产重视设计的书写工具。公司上下都致力研发卓越而实惠的设计,正因为公司时刻坚持不懈地贯彻包豪斯的理念,才能一直屹立不倒。LAMY也十分重视可持续生产,坚持在德国内完成每个工序。LAMY的产品成功树立了「德国制造」优质标志的典范—除LAMY外,有谁配得起此等美誉?
LAMY标志着品质、创意与时尚的设计,秉持LAMY品牌的一贯承诺:至尊设计无懈,书写完美境界。
LAMY书写工具拥有非凡的魅力,全赖其卓越技术与时尚品味。
在LAMY的广告中,公司拥有人诉说出LAMY对他们各自的意义。他们并非泛泛之辈,而是LAMY的中心灵魂,反映着LAMY所坚持的理念。他们都是独立的时代男女,都有自己的一个传奇故事。
他们都从LAMY处为自己找到了最贴心的书写工具,找到了完全属於自己的。
英文翻译:Lamy was founded by C. Joseph in Heidelberg in 1930. Lamy is an independent company inherited by the family. Lamy's brand has been standing since 1952, and lamy27 ink pen series has been launched in the first year of entrepreneurship, fully showing the company's keen sense of innovation. 1966 witnessed Lamy's outstanding design lamy2000 series. Lamy produces more than 6 million writing tools every year, with a turnover of more than 50 million euro every year. Today Lamy is not only a giant in the German writing tool market, but also a famous international excellent German design brand. In 1930, C. Josef Lamy founded the orthosf ü ll federhalter Fabrik in Heidelberg, which opened the glorious history of Lamy brand. Shortly after its establishment, the annual output of ink pens in the factory has exceeded 200000. In 1952, lamy27, the first streamlined ink pen, came out with the unprecedented "titomatik" system. 12 years later, lamyexact, Germany's first pen with a large capacity of core replacement, was also a milestone on the road of company reform. Over the years, Dr. Manfred Lamy has been looking for ways to enhance the brand's image potential. In 1966, a historic moment finally came: Gerda m ü ller, the designer of Bauhaus school, adhered to the consistent principle of Bauhaus school, assiduously studied the practical design of "shape random energy", and absorbed the essence of the classic design of modern companies such as Braun and olivetti. Finally, in 1966, he created a refreshing lamy2000 series, the real but not flashy appearance, But for the first time, it has matched polycarbonate and stainless steel perfectly, making it stand out from the numerous writing tools in the world and creating a classic masterpiece that will last forever. For Lamy, this also marks a new era for its products. Up to now, lamy2000 series still dominates the market. Lamy has become a leader in the industry, producing writing tools that value design. The company is committed to the research and development of excellent and affordable design, because the company always perseveres in the implementation of the concept of Bauhaus, can always stand. Lamy also attaches great importance to sustainable production and insists on completing every process in Germany. Lamy's products have successfully set up a model of "made in Germany" high-quality logo - who can deserve this reputation except Lamy? Lamy is a symbol of quality, creativity and fashion design. It adheres to the consistent commitment of Lamy brand: perfect design and perfect writing. Lamy's writing tools have extraordinary charm, which depends on its excellent technology and fashion taste. In Lamy's ads, the company owners sue to say what Lamy means to them. They are not ordinary people, but Lamy's central soul, reflecting Lamy's philosophy. They are both independent men and women of the times, and have their own legend. They all found the most intimate writing tools for themselves from Lamy, and found their own.
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