我要投票 星海会展在展会展览行业中的票数:5
· 外 推 电 报 ·
2024-11-21 23:45:54 星期四

【星海会展是哪个国家的品牌?】

星海会展是什么牌子?「星海会展」是 大连星海会展旅游集团有限公司 旗下著名品牌。该品牌发源于辽宁省大连市,由创始人李雪松在1996-05-04期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

大连星海会展旅游集团有限公司,前身为大连星海会展中心,是大连市国资委出资管理的国有企业,负责现代化展览场馆——大连星海会展中心的运营和管理。作为大连星海湾第一座建筑,作为现代会展业“先行军”之一,打造出了一批有影响力的品牌展会,带动和促进了全国会展业的进步与发展。

公司从1996年投入运营以来,创造过辉煌的历史;2008年,完成公司化改制,成立了国有独资集团,在夯实会展业务的基础上,转变经营发展思路,创新盈利模式,开启了会展产业与婚庆产业、旅游产业相结合的探索与尝试;2013年,集团继续以深化国企改革为契机,实施多元化发展战略,向产业链上游要效益、向商贸业务进军,围绕“展馆营销、展览展示、婚宴会议、商品贸易、旅游产业”五大板块业务,多方拓展经营发展领域,实现了营业收入的稳定增长。

集团设有办公室、信息部、人力资源部、企管部、财务部、投资管理部、市场部、业务开发部、管理服务部、工程部、党群工作部、纪委监察室12个部门。下属全资、控股及参股公司14家,其中全资及控股公司9家:大连星海会展旅游集团展览有限公司、大连星海会展旅游集团商贸有限公司、大连星海会展展览展示服务有限公司、大连中国青年旅行社、大连市外事旅游汽车服务公司、大连金石滩华兴出租汽车有限公司、大连银源出租汽车有限公司、大连维达出租汽车公司、大连东方出租汽车有限公司;参股公司5家:大连星海会展服务有限公司、大连星海婚庆广场酒店管理有限公司、大连星海会展商务有限公司、大连星海华展展览有限公司、大连星海和讯科技发展有限公司。

大连星海会展中心,位于星海广场的北侧,占地面积8.6万平方米,建筑面积9.6万平方米,于1996年建成使用,是当时大连市最大的公益建筑,以其宏伟的气势、合理的设计、精良的设施成为大连市的城市标志之一。

大连星海会展中心拥有室内展厅1.5万平方米,室外展区6000平方米,会议区1万平方米,展场设施及技术配置较先进,服务项目齐全,可根据需要分割成面积不等的多个独立展厅,亦可展示重型机械及超大型设备。

会议厅

会议厅总面积10000平米,拥有若干个宽敞无柱大厅,最大厅可容纳3500人会议、1500人宴会,会议厅按照标准配置设计装修,厚重的文化韵味,为商务、宴会、会议等活动提供各种服务。

咖啡厅

坐在赏心悦目的咖啡厅,伴着香浓的茶点和柔美的音乐,放眼远眺,浪逐白沙,云掠飞鸥,碧海蓝天尽收眼底,令人心旷神怡。

展馆营销

集团有效利用和发挥大连星海会展中心的展馆优势和品牌优势,努力优化产业结构,不断细化市场布局,科学安排展会档期,主动引进高端项目,提升服务品质,使承接展会逐步由数量扩张型向质量提升型转变、向专业化精品化转变,为客户提供了更好的办展软硬件环境。

集团每年承办各类展会60余个,展场利用率达55%以上,展馆场地收入实现稳步增长。

展览展示

集团汇聚了一批具有丰富展览经验的专业业务人才,自主开发、策划和组织各类主题新颖的专业展会项目;拥有专业的展览施工服务队伍,为客户提供现场协调、设计制作、展位特装、礼仪庆典等一体化的的展会专业服务。

集团一直秉承品牌化、专业化、国际化的理念,打造专业展会品牌,已成功孕育和承办了大连婚庆博览会、茶叶茶文化博览会、海事博览会、游艇展、老龄产业博览会,健康养生产业博览会、宠物文化节、孕婴童博览会等自办专业展会项目,得到了业界的好评。

婚宴会议

大连星海婚庆广场总营面积10000平米,拥有4个宽敞无柱大厅,可容纳3500人会议、1500人婚宴,婚庆广场按照五星酒店标准配置设计装修,富丽堂皇、文化韵味厚重,为婚宴、商务、宴会会议、展览和演出等活动提供各种服务。

集团秉承“做品质领先的婚宴专家”的经营理念,以打造行业品牌为目标,不断提高婚庆会议策划的水准,依托独立的品牌优势和营销模式,优化营销团队,拓宽资源渠道,努力成为东北地区的行业先锋。

商品贸易

商贸领域一直是公司十分关注的领域,经过坚持不懈的开拓,终于在2015年挥师起航,成立了以展销进口商品和地方特产,为展会提供配套服务的“优品中心”,通过一年的摸索与发展,于2016年成立了星海会展商贸公司。目前,公司代理了俄罗斯、罗马尼亚、新加坡、马来西亚和中国台湾等国家和地区的品牌商品60余种,销售渠道已覆盖大连地区中高端超市系统、机场航食和高铁站等400余家门店,商贸业务前景广阔。

凭借展会和大型活动,商贸公司还开展了展期广告和墙体广告业务,传播效果得到大幅提升。开发了家具展、汽车试驾、儿童滑雪场等多项室外展会活动,经济效益得到大幅提高。

旅游产业

自2011年7月,集团将旅游产业正式纳入核心业务,围绕汽车服务产业链,不断调整经营模式、拓展经营业务,集团旗下现已拥有三家汽车服务公司:外事旅游汽车服务公司、金石滩华兴出租汽车公司、银源出租车汽车公司,通过完善管理制度、规范工作流程、提高服务水平等手段,优化出租车服务产业,提高经济效益。

2017年7月,大连中国青年旅行社脱钩转企改革,正式加入集团,为集团旅游业务的发展增添了新力量。具有国家旅游局批准的出境游、赴台游组团社资格的中青旅,以不断创新、探索的精神,追求专业化、市场化的科学管理模式,以立足大连、面向全国、走向世界的经营发展构想,促进了会展旅游资源的进一步融合和发展。

集团还通过合作方式,开发建设了山东曲阜石门山自驾车露营地项目,集汽车露营地、生态园、观光牧场等吃住游购玩于一体,打造会展旅游产业,力求为每一位客户提供安全放心的旅游出行体验。


英文翻译:Dalian Xinghai Exhibition Tourism Group Co., Ltd., formerly known as Dalian Xinghai Exhibition Center, is a state-owned enterprise invested and managed by Dalian state owned assets supervision and Administration Commission, which is responsible for the operation and management of Dalian Xinghai Exhibition Center, a modern exhibition venue. As the first building in Dalian Xinghai Bay, as one of the "pioneers" of modern exhibition industry, it has created a number of influential brand exhibitions, which has driven and promoted the progress and development of national exhibition industry. Since the company was put into operation in 1996, it has created a brilliant history; in 2008, it completed the corporate restructuring and established a wholly state-owned group. On the basis of consolidating the exhibition business, it changed its business development ideas, innovated its profit model, and opened the exploration and attempt of combining the exhibition industry with the wedding industry and tourism industry; in 2013, the group continued to take the opportunity of deepening the reform of state-owned enterprises, The implementation of diversified development strategy, the upstream of the industrial chain to benefit, to enter the business, around the "exhibition hall marketing, exhibition, wedding meeting, commodity trade, tourism industry" five plate business, multi-faceted expansion of business development areas, to achieve a stable increase in business income. The group has 12 departments including office, information department, human resources department, enterprise management department, finance department, investment management department, marketing department, business development department, management service department, engineering department, party and mass work department and Discipline Inspection Commission supervision office. There are 14 wholly-owned, holding and participating companies, including 9 wholly-owned and holding companies: Dalian Xinghai Exhibition & Tourism Group Exhibition Co., Ltd., Dalian Xinghai Exhibition & Tourism Group Commerce Co., Ltd., Dalian Xinghai Exhibition & Exhibition Service Co., Ltd., Dalian China Youth Travel Agency, Dalian Foreign Affairs Tourism Automobile Service Co., Ltd., Dalian Jinshitan Huaxing Taxi Co., Ltd Dalian Yinyuan Taxi Co., Ltd., Dalian Vida Taxi Co., Ltd. and Dalian Oriental Taxi Co., Ltd.; 5 joint-stock companies: Dalian Xinghai Exhibition Service Co., Ltd., Dalian Xinghai wedding Plaza Hotel Management Co., Ltd., Dalian Xinghai exhibition business Co., Ltd., Dalian Xinghai huazhan Exhibition Co., Ltd. and Dalian Xinghai Hexun technology development Co., Ltd. Dalian Xinghai Exhibition Center, located in the north of Xinghai Square, covers an area of 86000 square meters and a building area of 96000 square meters. It was built and used in 1996. It was the largest public welfare building in Dalian at that time. With its magnificent momentum, reasonable design and excellent facilities, it became one of the city signs of Dalian. Dalian Xinghai Convention and Exhibition Center has 15000 square meters of indoor exhibition hall, 6000 square meters of outdoor exhibition area, 10000 square meters of conference area, advanced exhibition facilities and technical configuration, complete service items, which can be divided into multiple independent exhibition halls with different areas according to needs, as well as heavy machinery and super large equipment. The conference hall, with a total area of 10000 square meters, has a number of spacious and pillar free halls. The largest hall can accommodate 3500 people for meetings and 1500 people for banquets. The conference hall is designed and decorated according to the standard configuration, with thick cultural charm, providing various services for business, banquets, conferences and other activities. Sitting in a pleasant coffee shop, accompanied by fragrant tea and soft music, the coffee shop overlooks from afar. The waves chase the white sand, the clouds sweep the gulls, the blue sea and the blue sky have a panoramic view, which makes people relaxed and happy. The exhibition hall marketing group effectively utilizes and exerts the exhibition hall and brand advantages of Dalian Xinghai Exhibition Center, strives to optimize the industrial structure, constantly refines the market layout, scientifically arranges the exhibition schedule, actively introduces high-end projects, and improves the service quality, so as to gradually transform from the quantity expansion type to the quality promotion type, and to the specialized boutique type, providing better services for customers Hardware and software environment for the exhibition. Each year, the group undertakes more than 60 exhibitions, with the utilization rate of more than 55%, and the revenue of exhibition hall has achieved steady growth. The exhibition group has gathered a group of professional business talents with rich exhibition experience to independently develop, plan and organize various professional exhibition projects with novel themes; it has a professional exhibition construction service team to provide customers with on-site coordination, design and production, booth special decoration, etiquette celebration and other integrated exhibition professional services. The group has always been adhering to the concept of brand, specialization and internationalization, and has built a professional exhibition brand. It has successfully bred and hosted Dalian Wedding Expo, tea and Tea Culture Expo, maritime Expo, yacht Expo, Aging Industry Expo, health care industry expo, pet culture festival, pregnancy and baby Expo and other self-organized professional exhibition projects, which have been praised by the industry. Wedding meeting Dalian Xinghai wedding Plaza covers a total area of 10000 square meters. It has four spacious pillars free halls, which can accommodate 3500 meetings and 1500 wedding banquets. The wedding Plaza is designed and decorated according to the standard configuration of five-star hotel. It is magnificent and rich in cultural charm, providing various services for wedding, business, banquet, conference, exhibition and performance. The group adheres to the business philosophy of "being a wedding banquet expert with leading quality", aims to build a brand in the industry, constantly improves the level of wedding meeting planning, relies on independent brand advantages and marketing mode, optimizes the marketing team, widens the resource channels, and strives to become the industry leader in the northeast. The field of commodity trade and Commerce has always been the focus of the company. After unremitting development, the company finally set sail in 2015, established the "excellent product center" to display and sell imported commodities and local specialties, and provide supporting services for the exhibition. Through one year's exploration and development, the company was established in 2016. At present, the company has represented more than 60 kinds of brand goods in Russia, Romania, Singapore, Malaysia, Taiwan and other countries and regions, and its sales channels have covered more than 400 stores in Dalian, such as high-end supermarket system, airport air food and high-speed railway station, with a broad business prospect. By virtue of exhibitions and large-scale activities, commercial companies have also launched exhibition advertising and wall advertising business, and the communication effect has been greatly improved. A number of outdoor exhibition activities have been developed, such as furniture exhibition, car test drive, children's ski resort, etc., and the economic benefits have been greatly improved. Since July 2011, the tourism industry has been officially incorporated into the core business of the group. Around the automobile service industry chain, the group has continuously adjusted its business model and expanded its business. Now, the group has three automobile service companies: foreign tourism automobile service company, Jinshitan Huaxing taxi company and Yinyuan taxi company. Through improving the management system and standardizing the workflow We will optimize the taxi service industry and improve economic efficiency by means of improving the service level. In July 2017, Dalian China Youth Travel Agency was decoupled into enterprise reform and officially joined the group, adding new strength to the development of the group's tourism business. In the spirit of continuous innovation and exploration, the CYTS with the qualification of outbound travel and group travel to Taiwan approved by the National Tourism Administration pursues the scientific management mode of specialization and marketization, and promotes the further integration and development of exhibition tourism resources with the concept of operation and development based on Dalian, facing the whole country and going to the world. Through cooperation, the group has also developed and constructed the Shimen mountain self driving camping site Project in Qufu, Shandong Province, which integrates food, accommodation, purchase and play in automobile campsite, ecological park, sightseeing ranch, etc. to build the exhibition tourism industry and strive to provide safe and secure travel experience for every customer.

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本页详细列出关于广交会展馆的品牌信息,含品牌所属公司介绍,广交会展馆所处行业的品牌地位及优势。
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