【花丛丽影FIARAOY是哪个国家的品牌?】
花丛丽影”家居服是广东凯迪(家居)服饰有限公司生产经营的主要品牌之一,其时尚新颖的产品设计风格,高档精细的面料工艺以及高性价比的价格,使之成功立足国内市场。目前产品主要针对5-55岁的都市人群,品牌定位以中高档为主。汇集了家居服、睡衣、浴袍、单条裤等多元产品,每一单元都蕴涵着无限的艺术灵感和卓然品质,高贵典雅,流光溢彩。优雅华丽的家居服饰产品,荡漾着无限的浪漫气息,带您追忆昔日的红尘眷恋;品质不凡的丝绸系列吸取丝制品的精华,只为装点优雅人生的非凡荣耀。从浪漫主义风格到波西米亚风格,浓郁的家居服饰文化经“花丛丽影”得以完美展现。
广东凯迪服饰有限公司创立于2001年4月,是一家集研发、设计、制造、销售于一体年产值超亿元的大型现代化服装企业。目前在北京、上海、广州、成都等地均设有营销中心和分公司,销售网络遍布全国各省市地区。
公司实施多品牌经营战略,先后创立了“亲情”、“新世家族”、“派邦奴”、“花丛丽影”、“廿一世?家”著名品牌,产品范围涵盖男女睡衣、家居休闲服、便装青春服、内衣、女性文胸、孕妇装及女士家居用品等多个系列。“派邦奴”品牌被评为广东省著名商标品牌,这是社会各界人士及广大消费者对凯迪公司的肯定和认可。
公司拥有强大的生产能力,占地50000平米的大型现代化厂房,1500余名技术工人,斥巨资引进了日本、德国、法国先进生产线、电脑绣花机、印花设备、服装电脑CAD等现代化生产设施,并全面导入国际化企业经营管理模式、CIS战略工程及IS09001国际质量认证体系。高水平的设计力量,有着多年国际大品牌设计经验的著名设计师,为品牌简约、时尚、舒适、休闲、焕发神采的高雅风格提供了强劲的技术保障。优秀的人才、先进的设备和现代化管理,是公司竞争的主要优势所在。
在产品品牌运营中,公司坚持以市场信息为导向,以产品创新为先锋,以优良品质为保障,以产能实力为依赖,使公司在针纺织品家居服行业的领先地位得以加强。同时,还以多品牌运作对市场进行细分,实施“产品差异化,传播差异化”的品牌战略,真正塑造与众不同的强势品牌形象,充分展示各品牌独特的鲜艳个性和品牌魅力。
另外,我们还加大文化营销、服务营销、关系营销、事件营销的力度,强化公司全员品牌营销理念,通过整合营销提升企业营销实力、强化了公司市场竞争优势。
昨天,凭着诚信、执著、创新,凯迪人赢得社会回赠的诸多殊荣!明天,愿与天下有识之士携手共创更大的辉煌!
英文翻译:Huacong Liying "household clothing is one of the main brands produced and operated by Guangdong Kaidi (household) Clothing Co., Ltd. its fashionable and novel product design style, high-end fine fabric technology and high cost-effective price make it successfully based on the domestic market. At present, the products are mainly aimed at the urban population aged 5-55, and the brand positioning is mainly middle and high-grade. It is a collection of household clothes, pajamas, bathrobes, single trousers and other diversified products. Each unit contains infinite artistic inspiration and outstanding quality, noble and elegant, and brilliant. Elegant and gorgeous home furnishing products, with unlimited romantic atmosphere, bring back your memories of past red dust. The quality of the silk series draws the essence of silk products just to decorate the glorious glory of life. From the romantic style to bohemian style, the rich culture of home furnishing clothing can be perfectly displayed through "flower cluster and beautiful shadow". Founded in April 2001, Guangdong Kaidi Clothing Co., Ltd. is a large-scale modern clothing enterprise with an annual output value of more than 100 million yuan, integrating R & D, design, manufacturing and sales. At present, there are marketing centers and branches in Beijing, Shanghai, Guangzhou, Chengdu and other places. The sales network covers all provinces and cities in China. The company implements the multi brand management strategy, and has successively established the famous brands of "family affection", "new family", "paibangnu", "huacongliying" and "21st family". The product range covers many series of men's and women's pajamas, home casual clothes, casual youth clothes, underwear, women's brassiere, maternity clothes and women's household products. "Paibangnu" brand has been rated as a famous brand in Guangdong Province, which is the affirmation and recognition of Kaidi company by people from all walks of life and consumers. The company has a strong production capacity, a large modern workshop covering an area of 50000 square meters, more than 1500 technical workers, and has invested heavily in the introduction of advanced production lines, computer embroidery machines, printing equipment, clothing computer CAD and other modern production facilities in Japan, Germany and France, and fully introduced the international business management model, CIS strategic engineering and IS09001 international quality certification system. The high-level design force, a famous designer with many years of experience in international brand design, provides a strong technical guarantee for the brand's simple, fashionable, comfortable, leisure and elegant style. Excellent talents, advanced equipment and modern management are the main advantages of the company's competition. In the operation of product brand, the company insists on taking market information as the guide, product innovation as the pioneer, excellent quality as the guarantee, and capacity strength as the dependence, so as to strengthen the leading position of the company in the needle textile home service industry. At the same time, it also subdivides the market by multi brand operation, implements the brand strategy of "product differentiation, communication differentiation", truly creates a distinctive strong brand image, and fully displays the unique bright personality and brand charm of each brand. In addition, we also increased the strength of cultural marketing, service marketing, relationship marketing and event marketing, strengthened the company's brand marketing concept, improved the company's marketing strength and strengthened the company's market competitive advantage through integrated marketing. Yesterday, with integrity, perseverance and innovation, Kaidi people won many social rewards! Tomorrow, we are willing to create greater brilliance hand in hand with people of insight in the world!
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