【APOC是哪个国家的品牌？】

APOC，是隶属于深圳市小菜一碟有限公司的电子烟品牌。品牌名称取自A Piece Of Cake首拼，译为“小菜一碟”，寓意为面对任何人生困难，都要有小菜一碟的洒脱精神。

APOC由阿里巴巴前高管组队，团队核心成员来自BAT等知名企业，拥有中欧Emba、早稻田及清华等知名国际高校研究生学历。团队历经9个月市场调研，拆解市面数百种电子烟产品，改良和推动工艺和品质的进一步创新迭代。

随着社会的发展，城市对于香烟的管控日趋严格。同时由于生活水平提高，现代人也越来越看重健康状况，这为电子烟的发展提供了良好的基础。

在我国，电子烟还处于起步阶段，潜力十分巨大。目前我国约有 3.16亿的烟民，据统计，电子烟的消费者大约在 150-200万之间，仅占吸烟总人口的 0.47%-0.63%。 若未来电子烟的渗透率达到10%，那么将诞生一个规模近千亿的新市场。

为更好的满足市场消费者的个性化需求，打造电子烟品牌差异化，由阿里前高管组队、核心成员来自BAT、中欧EMBA、早稻田、清华研究生的APOC雾化烟品牌团队，历经9个月市场调研，拆解市面数百种电子烟产品，总结优劣势开展工艺研发，匠心打造APOC雾化烟青春系列和APOC雾化烟名将系列。

APOC雾化烟青春系列为一次性电子烟，采用封闭式设计，减少了充电、更换烟弹等操作环节，也就减少了故障的发生，用完即扔，体验时流畅感更强。此外，其在烟液容量方面也很出色，可以达到充电式电子烟的5-8倍。280mAh高强度电池，可续航1～2天。经测试，一支电子烟约可吸330口，替烟解瘾效果优秀。

为防止漏油，APOC雾化烟青春系列采用全新油杯型结构，上吸油棉——杜绝漏油烦恼，防止冷凝液吸入，让消费者的每一口都无后顾之忧;下油杯——还原醇厚口感，给消费者持久的惊喜体验。从外观到耗材，历经68次甄选，26项检查，并获得CE、RoHS、FDA等第三方检测机构的权威认证。

在严格保证产品技术的基础上，APOC巧妙抓取消费者的情感差异来打造新一代一次性电子烟。今天我们单从APOC即将问世的雾化烟青春系列（下文简称APOC）来看，品牌主打年轻市场，受众人群在22-35岁之间，这个年龄段的人都有些什么特点？这批人追求新鲜感，他们不喜欢一成不变的生活，爱时尚，勇于体验新事物；这批人活得很洒脱，由于步入社会不久，没有太多生活的牵绊，可以用热血去回应磨难；这批人有时也会迷茫，眷恋过去的自由，徘徊现实的选择，胆怯未来的不确定。

为了具象传递品牌精神，也为了更好的区别其它电子烟，APOC将“情怀”注入电子烟，以机身文案的形式巧妙描绘每一口烟都是一个故事。

“人终究会被其年少不可得之物困扰一生。”这句话的出处已经难以寻觅，却引发了无数人的共鸣，在网络上流传甚广。先不说这个论断是否科学，但的确击中不少人心中柔软的部分，情怀确实是个有点玄妙的东西。

APOC前期针对产品的不同目标受众开展了大量调研，采访了3000+位吸烟者，让他们还原出自己吸烟历程的心理变化，大致总结为：好奇—无感—释怀。心有郁结，难以释怀，大部分人选择抽烟都是为了吐出憋在心里的那一口气。气从何来?APOC机身文案给你答案。

品牌定位的差异化使得APOC在前期拥有了一定的优势。在产品上，APOC也做足了功夫。

市面上的电子烟口味大同小异，有些品牌甚至会出十几种，选择多了，难度也会随之增加。APOC调研发现，一些在国外畅销的电子烟口味置于国内却销售寥寥。结合区域性差异，APOC精心挑选出8款适合我国消费者的口味——绿豆冰沙、番茄沙司、冰爽薄荷、魅惑蓝莓、象牙芒果、经典烟草、橘子汽水、香芋奶昔，均为回购爆款。

APOC虽为一次性电子烟，但在烟油品质方面出色，口感饱满，击喉感真实。90%的试用者反映替烟效果优良，APOC成为新一代【替烟黑科技】。

作为新一代电子烟，APOC不添加焦油，帮你排除4000+种化学物，40+种致癌物。呼出0杂质蒸汽，能瞬间在空气中消散。无毒无害无二手烟困扰，让消费者在解瘾的同时更好的保护自己与家人的健康。

在价格上，APOC选择低于35-45元/支的一次性电子烟的市场价，因为APOC想让每一位年轻且收入不高的用户都能享受到一份健康的生活。此外，APOC考虑的是长期品牌打造，青春系列作为整个品牌的首推系列，目的在于赢得用户的好感度与回购度。因此，33元/支的价格也让APOC在同类电子烟中优势明显，成为了性价比的佼佼者。

2019年，注定在电子烟行业掀起一场前所未有的科技新革命，APOC以其超豪华的团队阵容、不俗的技术革新力，引领这场传统香烟向电子烟过渡的时代革命。现在，面向全国招募区域代理，开启零售新纪元。

英文翻译：APOC is an electronic cigarette brand affiliated to Shenzhen small dish Co., Ltd. The brand name is taken from apieeofcake's first spell, translated as "a piece of cake". It means that in the face of any life difficulties, there should be a piece of free and easy spirit. APOC is a team of former Alibaba executives. The core members of the team are from famous enterprises such as bat, and have graduate degrees from famous international universities such as EMBA, Waseda and Tsinghua. After 9 months of market research, the team disassembled hundreds of electronic cigarette products on the market, improved and promoted further innovation and iteration of process and quality. With the development of society, the control of cigarettes in cities is increasingly strict. At the same time, due to the improvement of living standards, modern people also pay more and more attention to health status, which provides a good foundation for the development of electronic cigarettes. In China, electronic cigarette is still in its infancy and has great potential. At present, there are about 316 million smokers in China. According to statistics, the consumers of e-cigarettes are about 1.5-2 million, accounting for only 0.47% - 0.63% of the total smokers. If the penetration rate of e-cigarettes in the future reaches 10%, a new market with a scale of nearly 100 billion will emerge. In order to better meet the personalized needs of consumers in the market and create the differentiation of e-cigarette brands, the APOC atomized cigarette brand team composed of former Alibaba executives and core members from bat, CEIBS EMBA, Waseda and Tsinghua graduate students, after 9 months of market research, disassembled hundreds of e-cigarette products on the market, summarized the advantages and disadvantages, carried out process research and development, and created the APOC atomized tobacco youth series And APOC atomized smoke series. The APOC atomized cigarette youth series is a disposable electronic cigarette. It adopts a closed design, which reduces the operation links such as charging and replacing the cigarette cartridge, and also reduces the occurrence of faults. It can be thrown out when it is used up, and has a stronger sense of fluency during the experience. In addition, it is also excellent in liquid smoke capacity, which can reach 5-8 times of the rechargeable electronic smoke. 280mah high-strength battery can last for 1-2 days. After testing, an electronic cigarette can smoke about 330, which has excellent effect on relieving addiction. In order to prevent oil leakage, APOC atomized smoke youth series adopts a new oil cup structure, with oil absorption cotton on the top to eliminate oil leakage troubles and prevent condensate inhalation, so that consumers have no worries about every mouthful; oil cup on the bottom to restore mellow taste and give consumers a long-lasting surprise experience. From appearance to consumables, it has gone through 68 selections and 26 inspections, and obtained the authoritative certification of CE, ROHS, FDA and other third-party testing agencies. On the basis of strictly ensuring product technology, APOC cleverly grasps the emotional differences of consumers to create a new generation of disposable electronic cigarettes. Today, from the perspective of APOC's upcoming youth series of atomized cigarettes (hereinafter referred to as APOC), the brand focuses on the young market, and the audience is between 22-35 years old. What are the characteristics of this age group? These people are in pursuit of novelty. They don't like the immutable life, love fashion and dare to experience new things. They live free and easy, because they don't have too many obstacles in life soon after entering the society, they can respond to tribulations with blood. Sometimes, these people are confused, nostalgic for the freedom of the past, wandering about the choice of reality, and timid about the uncertainty of the future. In order to convey the brand spirit concretely and distinguish other e-cigarettes better, APOC injected "feelings" into e-cigarettes and cleverly depicted each cigarette as a story in the form of body copy. "People will eventually be troubled by the things they don't get when they are young." The origin of this sentence has been hard to find, but it has aroused the resonance of countless people and spread widely on the Internet. Let's not say whether this conclusion is scientific or not, but it does hit the soft part of many people's hearts. Feelings are really something mysterious. In the early stage, APOC carried out a large number of research on different target audiences of the product, interviewed 3000 + smokers, and asked them to restore the psychological changes in their smoking process, which is roughly summarized as: curiosity, insensitivity and release. The heart has melancholy, hard to let go, most people choose to smoke in order to exhale the breath in the heart. Where does the gas come from? APOC body copy gives you the answer. The difference of brand positioning makes APOC have some advantages in the early stage. In terms of products, APOC has also made great efforts. The taste of e-cigarettes on the market is similar and slightly different. Some brands even have more than a dozen kinds. If there are more choices, the difficulty will increase. APOC research found that some of the best-selling e-cigarettes in foreign countries taste at home but sell very little. Combined with regional differences, APOC carefully selected 8 flavors that are suitable for Chinese consumers - mung bean smoothie, tomato sauce, ice mint, enchanting blueberry, ivory mango, classic tobacco, orange soda, taro milkshake, all of which are popular for buyback. APOC is a disposable electronic cigarette, but it is excellent in the quality of cigarette oil, full in taste and real in the throat. 90% of the trial users reported that the effect of cigarette replacement was excellent, and APOC became a new generation of [cigarette replacement technology]. As a new generation of electronic cigarettes, APOC does not add tar, which helps you eliminate 4000 + chemicals and 40 + carcinogens. Exhale 0 impurity vapor, which can dissipate in the air instantly. Non toxic and harmless, no second-hand smoke problems, so that consumers can better protect their own and family health while solving addiction. In terms of price, APOC chooses the market price of disposable e-cigarettes lower than 35-45 yuan / cigarette, because APOC wants to make every young and low-income user enjoy a healthy life. In addition, APOC considers long-term brand building. As the first series of the whole brand, youth series aims to win users' favor and buy back. Therefore, the price of 33 yuan / cigarette also makes APOC have obvious advantages in the same kind of electronic cigarettes, and become the best in cost performance. In 2019, APOC is destined to set off an unprecedented technological revolution in the electronic cigarette industry. With its super luxurious team and outstanding technological innovation, APOC will lead the era revolution of transition from traditional cigarettes to electronic cigarettes. Now, we are recruiting regional agents for the whole country, opening a new era of retail.

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