【ELLASSAY歌力思是哪个国家的品牌?】
中国高级时装知名品牌ELLASSAY(歌力思),隶属于深圳歌力思服饰股份有限公司。品牌自1996年创立至今,一直沿袭“时尚优雅”的设计风格,现已在全国大中型城市开设近400家专卖店。ELLASSAY(歌力思)以25--40岁中高收入、讲究优雅、时尚、品味、成熟的都市中产阶级女性为目标顾客,为自信独立,聪颖智慧的都市女性塑造传统与现代结合的优雅形象。
自2004年开始,歌力思聘请国际著名设计大师、法国圣罗兰前高级成衣研发总监JEANPAULKNOTT先生作为品牌设计顾问,协助提升歌力思设计团队素质及品牌形象;陆续聘请意大利、韩国地区的优秀设计咨询顾问为歌力思提供多元化的设计参考。歌力思自有设计研发团队人数超过100人,具有强大的产品研发创意能力,整个团队的人才梯队结构完整。
2008年10月,ELLASSAY(歌力思)与全球私人股权投资公司凯雷投资集团正式宣布成立战略联盟,同时凯雷公司注资1.5亿元人民币。
歌力思的团队平均年龄28岁,采用内部培养为主的人才政策,持续打造学习型组织,推动员工学习进入自我良性循环。自2005年倡导并成立了“时尚行业的学习型组织创新者”-歌力思学院。歌力思把员工的幸福快乐与企业的健康发展连接起来使其“成为既能带来成功,同时又能带来快乐的集体。”
英文翻译:China's famous high-end fashion brand Ellassay (glassay) is subordinate to Shenzhen glassay Clothing Co., Ltd. Since its establishment in 1996, the brand has been following the "fashionable and elegant" design style, and has opened nearly 400 stores in large and medium-sized cities across the country. Ellassay aims at the middle and high-income, elegant, fashionable, tasteful and mature urban middle-class women aged 25-40. It creates an elegant image of the combination of traditional and modern for the confident, independent and intelligent urban women. Since 2004, GELIS has hired Jean Paul Knott, a famous international designer and former senior R & D director of Saint Laurent, France, as a brand design consultant to help improve the quality and brand image of its design team; excellent design consultants from Italy and South Korea have been hired successively to provide a diversified design reference for GELIS. With more than 100 design and R & D team members and strong product R & D creativity, the talent echelon structure of the whole team is complete. In October 2008, Ellassay and Carlyle investment group, a global private equity investment company, officially announced the establishment of a strategic alliance, and Carlyle invested 150 million yuan. With an average age of 28, the team adopts the internal training oriented talent policy to continuously build a learning organization and promote employees' learning into a virtuous circle. Since 2005, it has initiated and established the "innovator of learning organization in fashion industry" - GELIS college. GELIS links the happiness and happiness of employees with the healthy development of the enterprise to make it "a collective that can bring both success and happiness."
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