我要投票 森源在香菇行业中的票数:103
· 外 推 电 报 ·
2025-02-23 04:24:34 星期日

【森源是哪个国家的品牌?】

森源是什么牌子?「森源」是 湖北森源生态科技股份有限公司 旗下著名品牌。该品牌发源于湖北,由创始人岳鹏杰在1997-10-16期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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湖北森源生态科技股份有限公司,是一家以食用菌为主的农业科技开发、农业技术服务的高科技企业,系湖北省农业产业化重点龙头企业、全国食用菌行业优秀龙头企业。公司成立于1982年12月,2012年2月29日整体改制为湖北森源生态科技股份有限公司,经过30年的发展,森源公司已经成为食用菌科工贸、产供销一体化的科技型农业产业化龙头企业。公司下设食用菌科研所,食用菌菌种厂,食用菌种植基地、菌种营销服务公司、菌需物资经营部、综合管理部等;下属子分公司有宜昌森源食品有限责任公司、宜昌兴利食品有限公司、远安瑞福祥药业有限责任公司、宜昌聚源菌膳餐饮(连锁)有限责任公司(首家店已开业)等。

公司以市场需求为导向,以科技创新为动力,以中科院、武汉大学、华中农业大学、三峡大学等高等院校为技术后盾,不断的进行食用菌新品种、新产品、新技术、新模式的研究开发与应用。

公司具有国内领先的研发能力,公司食用菌科研所同时也是“湖北省食用菌工程技术研究中心”、“宜昌市食用菌工程技术中心”、“远安县食用菌科研所”,承担了国家级和省级研究课题十多项,科研成果曾荣获“全国食用菌行业成果推广奖”和“湖北省科技推广一等奖”,被评为“全国食用菌行业先进科研单位”。

公司的产品定位:优质食用菌菌种,绿色食(药)用菌干、鲜品,食用菌类调味品,菌类休闲食品,菌类保健食品,化妆品,菌类生物医药制品。

公司的使命:以绿色食用菌产品与膳食,服务于人们的健康生活与长寿;以优质的菌种和配套的服务带动农民致富,让传统农业生产方式走向一、二、三产相互联动的现代新型生产模式。

公司的经营模式:公司以食用菌科研开发为龙头,以自建食用菌种植基地与“公司+农户”的种植基地相结合为生产模式,以自有市场销售平台和销售渠道为价值终端。其中的“公司+农户”生产模式,以农业合作社为纽带,采取合同式的集约化管理,不但统一供应菌种和生产辅料,统一产品标准,更重要的是进行统一的免费技术指导和技术服务,以保证种植的食用菌质量。加上公司自有的销售平台,从而形成了从菌种研发,技术服务、辅料配送、食用菌生产、储运、菌类食品研发生产、超市终端销售、百菇宴餐饮连锁销售等一条龙式的一、二、三产相互联动的现代新型生产模式。

公司在经营管理方面,具有完善科学的经营管理与控制系统、科学合理的公司治理结构、科学的经营决策机制和完善有效的管理与控制系统;在科研与管理方面重视引进外脑,常年聘请有著名高校、科研机构的专家作为公司的技术顾问与管理顾问,培养了公司的科研团队和管理团队,使得公司的科研能力与管理水平得到了不断的提升。

森源公司的食用菌种销售已经覆盖全国21个省市的110个县。食用菌精深加工干品,香菇、香菇酱、香菇菇精生产已经初具规模。目前公司已经进入跨越式发展时期。

公司将加大食用菌菌种研发与干品品种开发与创新,不断扩大食用菌干菇产品和食用菌精深加工生产规模,增加名贵食用菌研发加工;加大食用菌即食食品的研发、生产与销售,建立全国食用菌产品和食用菌食品销售渠道和销售终端,力争三年内覆盖全国食品主要市场和超市,快速发展产品与餐饮销售一体化的聚源菌膳餐饮(连锁),打造独特的销售渠道,扩大食用菌销售规模,以提高公司的盈利能力。

公司的发展目标是,2012年实现销售收入2亿元,利税4000万元;两年内使食用菌菌种生产量达到1500万袋,销售覆盖全国地理气候适合种植香菇60%以上的县市,菌类加工产品销售覆盖全国食品行业主要市场和超市,聚源菌膳餐饮(连锁)在省内外开设10家以上,公司成为国家级的高新技术企业和农业产业化重点龙头企业;到2015年,实现销售收入10亿元,利税3亿元,成为“中国食用菌行业十强企业”。    

公司以食用菌科技研发为龙头,以自有食用菌种植基地与公司加农户为生产模式种植基地为生产模式,以自有市场销售平台和销售渠道为价值终端。公司的产品定位是,绿色无公害食用菌菌种和食用菌产品,高端名贵食用菌和食用菌保健食品;公司的使命是:以绿色食用菌产品与膳食,服务于人们的健康生活与长寿;带动农民致富,使农村由传统农业生产方式走向高附加值的新型高端农业产业化生产模式。

英文翻译:Hubei Senyuan ecological science and Technology Co., Ltd. is a high-tech enterprise mainly engaged in the development of agricultural science and technology and agricultural technology services, focusing on edible fungi. It is a key leading enterprise of agricultural industrialization in Hubei Province and an excellent leading enterprise of edible fungi industry in China. Founded in December 1982, the company was restructured into Hubei Senyuan Ecological Technology Co., Ltd. on February 29, 2012. After 30 years of development, Senyuan company has become a leading enterprise of scientific and technological agricultural industrialization integrating edible mushroom industry, trade, production, supply and marketing. Under the company, there are scientific research institute of edible fungus, edible fungus factory, edible fungus planting base, fungus marketing service company, fungus demand material business department, general management department, etc.; its subsidiaries include Yichang Senyuan Food Co., Ltd., Yichang Xingli Food Co., Ltd., Yuan'an ruifuxiang Pharmaceutical Co., Ltd., Yichang Juyuan fungus diet (chain) Co., Ltd. (first store) Already opened) etc. The company is guided by market demand, driven by scientific and technological innovation, supported by the technology of Chinese Academy of Sciences, Wuhan University, Huazhong Agricultural University, Three Gorges University and other institutions of higher learning, and constantly carries out research, development and application of new varieties, products, technologies and models of edible fungi. The company has the leading research and development ability in China. The company's edible fungus research institute is also the "Hubei Province edible fungus engineering technology research center", "Yichang edible fungus engineering technology center", "Yuan'an edible fungus research institute", which has undertaken more than ten national and provincial research projects. The scientific research achievements have won the "national edible fungus industry achievement promotion Award" and "Hubei Province Science and technology promotion" The first prize of Guangzhou "was awarded as" the advanced scientific research unit of the national edible mushroom industry ". The company's product positioning: high quality edible fungus species, dried and fresh products for green food (Medicine), edible fungus seasoning, fungus leisure food, fungus health food, cosmetics, fungus biomedical products. The mission of the company: to serve people's healthy life and longevity with green mushroom products and meals; to drive farmers to become rich with high-quality strains and supporting services, so that the traditional agricultural production mode will move towards a new modern production mode in which the first, second and third industries interact. The company's business model: the company takes the research and development of edible fungus as the leading role, the combination of its own edible fungus planting base and the planting base of "company + farmer" as the production model, and its own market sales platform and sales channel as the value terminal. The production mode of "company + farmer" takes agricultural cooperatives as the link and adopts contract intensive management. It not only supplies strains and production auxiliary materials, unifies product standards, but also provides free technical guidance and technical services to ensure the quality of cultivated edible fungi. In addition, the company's own sales platform has formed a new production mode of one-stop linkage among the first, second and third products, including the research and development of bacteria, technical services, auxiliary materials distribution, production, storage and transportation of edible fungi, research and development and production of fungus food, supermarket terminal sales, chain sales of baiguyan catering. In terms of operation and management, the company has perfect and scientific operation management and control system, scientific and reasonable corporate governance structure, scientific operation decision-making mechanism and perfect and effective management and control system; in terms of scientific research and management, the company attaches great importance to the introduction of external brain, and employs experts from famous universities and scientific research institutions as the company's technical and management consultants all the year round to cultivate the company's science and technology Research team and management team, make the company's scientific research ability and management level has been constantly improved. The sales of edible fungus of Senyuan company has covered 110 counties in 21 provinces and cities. The production of mushroom, mushroom sauce and mushroom essence has begun to take shape. At present, the company has entered a period of leapfrog development. The company will increase the research and development and innovation of mushroom strains and dried product varieties, continuously expand the production scale of dried mushroom products and deep processing of edible fungi, increase the research and development and processing of rare edible fungi, increase the research and development, production and sales of instant food of edible fungi, establish the national sales channels and sales terminals of edible mushroom products and edible mushroom food, and strive to cover the main food products in China within three years The market and supermarket, the rapid development of products and catering sales integration of mushroom diet (chain), create a unique sales channel, expand the scale of mushroom sales, in order to improve the profitability of the company. The company's development goal is to achieve a sales revenue of 200 million yuan and a profit and tax of 40 million yuan in 2012; in two years, the production of edible fungus strains will reach 15 million bags, and the sales will cover more than 60% of the counties and cities in the country where the geographical climate is suitable for planting Lentinus edodes; the sales of fungus processing products will cover the main markets and supermarkets in the country's food industry; more than 10 catering (chain) businesses will be set up inside and outside the province It is a state-level high-tech enterprise and a key leading enterprise in agricultural industrialization. By 2015, it has achieved sales revenue of 1 billion yuan and profits and taxes of 300 million yuan, becoming "top 10 enterprise in China's edible mushroom industry". The company takes the research and development of edible fungus science and technology as the leader, the production mode of its own edible fungus planting base and the production mode of the company plus farmers planting base, and the value terminal of its own marketing platform and sales channel. The company's product positioning is: green and pollution-free edible fungus strains and edible fungus products, high-end valuable edible fungus and edible fungus health food; the company's mission is: to serve people's healthy life and longevity with green edible fungus products and meals; to drive farmers to become rich, so that rural areas from traditional agricultural production mode to a new high-end agricultural industrialization production mode with high added value.

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