【老干妈是哪个国家的品牌?】
贵阳南明老干妈风味食品有限责任公司位于贵阳市南明区龙洞堡见龙洞路138号,成立于一九九六年,企业现拥有一栋四层的多功能办公大楼及四个生产基地,占地二万多平方米,员工2000余人,管理、技术人员246人。
自贵阳南明老干妈风味食品有限责任公司成立以来,在贵州省、市、区各级党委、政府的支持和帮助下,在企业创始人陶华碧女士的带领下,全体老干妈企业的员工秉承“诚信为本,务实进取”的企业精神,通过九年的艰苦创业,企业已经发展成为全国知名企业、国家级农业产业化经营重点龙头企业。目前老干妈公司已形成日产量120万瓶辣椒制品的生产能力,主要生产风味豆豉、油辣椒、鲜牛肉末、水豆豉、风味腐乳等20余个系列产品,是目前国内生产及销售量最大的辣椒制品生产企业。
公司在前进中不断规范企业内部管理,完善基础设施建设,持续加大技术改造力度,除新增生产能力外,对原有生产线进行技术改造,企业综合生产经营能力得到大幅提高。在管理上引入了现代化管理体系,并行之有效地组织实施,企业竞争能力和管理水平不断提升。在产成品和原辅料质量监控方面,公司建立了技术手段较为齐全的质量监控中心,提高并强化了原辅料及产成品的自检、自测能力,做到每批次产品都严格按操作规程要求生产,出厂前抽样送省内质量检测及食品检验的权威机构进行检测。几年来,由于企业质量管理体系的建立和质量管理工作有效地实施,使历年来产品的各项指标都达到国家卫生、质量标准,产品出厂合格率始终都位于同行业榜首,先后被授予“全国食品行业质量效益型先进企业”、“检验合格企业”、“全国乡镇企业质量管理先进单位”、“国家级农业产业化经营重点龙头企业”称号,并顺利通过了ISO9001:2000质量体系、ISO14001:1996环境管理体系,HACCP认证,产品“油辣椒”通过了“绿色食品”认证,“油制辣椒”系列食品获得“中国名牌”称号,并由我公司作为标准的主要起草单位发布了国内首个“油制辣椒”国家标准。
在10年的经营历程中,老干妈公司以自身突出的经营业绩和对国家、社会的贡献赢得了许多荣誉。一九九八年老干妈公司实现产值5014万元,上缴国家税金329万元,主导产品“老干妈风味豆豉”荣获了“贵州省名牌产品”称号,企业被贵阳市人民政府授予“质量效益先进企业”;一九九九年产品“老干妈风味油辣椒”相继被评为“贵州省名牌产品”,产品注册商标被贵州省著名商标组委会和工商行政管理局审核认定为“贵州省著名商标”,企业荣获中国食品工业协会颁发的“全国质量效益型先进企业”称号,当年公司产值实现1.26亿元,上缴国家税金1500万元;二000年企业实现产值1.5亿元,上缴国家税金2464万元,产品“老干妈鲜牛肉末”被评为“贵州省名牌产品”,企业分别被国家农业部、贵州省委、省人民政府、贵阳市委、市政府授予“全国乡镇企业质量管理先进单位”、“一九九九年度发展乡镇企业先进单位”、“贵州省非公有制经济明星企业”、“贵阳市优秀民营企业”、“贵阳市非公有制经济先进私营企业”等荣誉称号;二00一年企业实现产值2.15亿元,上缴国家税金3700多万元,产品“老干妈风味豆豉”、“老干妈油辣椒”、“老干妈鲜牛肉末”三个品种还同时被中国国际农业博览会评为“2001年中国国际农业博览会名牌产品”,企业分别被中国食品工业协会和贵州省农业厅等十二个厅局评为“中国农业产业化经营20大龙头企业”和“贵州省农业产业化经营重点龙头企业”,以表彰贵阳南明老干妈风味食品有限责任公司在发展过程中对农业产业化经营所做出的巨大贡献;二00二年企业实现产值3.8亿元,上缴国家税金5188万元,在国家税务总局统计司的纳税排行榜上,老干妈公司名列“二00二年度中国私营企业纳税五十强”第五名,这是贵州省私营企业有史以来唯一进入中国纳税排行榜的企业,同时也是全中国辣椒调味品生产企业的最高排名,至此,“老干妈”业已成为中国调味品第一品牌。同年,老干妈公司因其杰出的贡献,先后被贵州省委、省人民政府、贵阳市委、市人民政府及相关部门授予“诚信纳税企业”、“非公有制工业企业党建先进单位”、“1999—2002年度文明单位”、“贵州省发展乡镇企业先进单位”等荣誉称号;二00三年企业实现产值6.25亿元,上缴国家税金7800万元,继续排名贵州省非公有制企业纳税第一名,并名列“二00三年度中国私营企业纳税五十强”第十名,企业也先后被各级各部门授予“党建文明先进单位”、“纳税大户”、明星企业”、“贵州省食品工业杰出企业”、“贵州省食品工业著名品牌”、“纳税突出贡献企业”等称号;同时为发挥龙头企业带动作用,老干妈公司积极协助贵州省技术质量监督局,向贵州省所有调味品生产及经营企业发出倡议,成立“贵州省诚信企业联盟”,并成为行业独家发起单位。二00四年企业实现产值8.08亿元,税收因享受国家“西部大开发鼓励类产业企业”的优惠政策,税费减按7521万元上缴,名列“二00四年度中国私营企业纳税五十强”第25名,如按以往的税率计算,全年实际税金1.08亿元,2004年企业被国家农业部、发改委、财政部等8部委认定为“农业产业化国家级重点龙头企业”和中国食品安全年会组委会授予“全国食品安全示范单位”称号,注册商标“老干妈”还被贵州省工商局评为“贵州著名商标”和“消费者喜爱的品牌”,产品“鲜肉丝豆豉”和“红油腐乳”分别荣获贵阳市优秀新产品三等奖和鼓励奖,还荣获贵州省“2003年度重点非公有制经济优势企业”称号及贵州省国家税务局和地方税务局共同评为“A级纳税信用企业”。二00五年企业产值突破10亿元,上缴国家税金1.4亿元,名列“二00四年度中国私营企业纳税五十强”第37名,被国家农业部、税务总局、财政部等八部委评为“全国农业产业化100家优秀重点龙头企业”和贵州省“首届50家诚信单位”,产品“鲜肉丝豆豉”、“香辣脆”、“辣三丁”和“辣子鸡”荣获贵阳市名牌产品。二00六年实现产值12.8亿元,上缴税金1.6亿元,产品荣获“中国名牌产品”称号。
作为“农业产业化经营国家重点龙头企业”的老干妈公司早在成立之初,就一直将利用地方资源优势和传统工艺相结合,从而提高农产品附加值,提高农户收入,尽最大可能的对农业资源进行开发利用作为企业的经营发展之路。据对原材料使用情况的统计,十年来老干妈公司用于采购农作物原材料资金达16亿元之巨,极大地带动和提高了我省农民的经济收入。期间仅从干辣椒、菜油、黄豆三种主要原材料的采购情况分析,在1997年至2006年的十年时间内,企业累计使用干辣椒6万吨,菜油15万吨,黄豆8万吨,仅通过对此三项原材料用料的统计,按贵州省人均耕地面积1.1亩的水平,1997年~2006年,老干妈公司解决了350万农户的农产品销路,2006年一年企业就消化了105万亩耕地农作物,带动农户95万人/次。同时,在从事老干妈事业发展的近2000名员工当中,绝大部分来自农村剩余劳动力,这些农民工虽然文化较低,但是通过老干妈公司这一经济舞台,每一位农民工人均创造产值65万元/年、为国家创造税收8万元/年,在建设和繁荣社会主义经济市场的舞台上最大限度地体现了其个人的价值。为带动更多的农民致富,老干妈公司大力扶持和扩大原材料种植基地,目前企业建立的原材料已达230000亩,并聘请专家对基地农户进行农作物种植技术指导,提高农作物质量和产量,在保证自身原材料品质的同时,加大力度帮助农户发展生产,与农户建立了“双赢”的基地建设运作机制。老干妈企业在多年的发展中,不仅自身取得了长足的发展,更为地方农业产业发展、农户致富增收和解决就业等方面做出了积极的贡献。
几年来,老干妈公司在销售市场领域已取得了突破性进展,逐步形成了“以国内市场为依托,积极拓展国际市场”的经营战略指导思想,产品畅销全国各地,并在北京、天津、上海、重庆、广州、长沙、成都、武汉、南京、大连、石家庄、哈尔滨等65个大中城市建立了省级、市级代理机构。一九九七年以来,欧盟、美国、澳大利亚、新西兰、日本、南非、韩国等国家和地区的海外客商通过各种途径寻求合作,二00一年,老干妈公司产品已出口上述国家和地区,产品还通过了美国FDA认证,为我公司产品走向国际市场提供了有力保障。
随着老干妈企业的不断发展,也随之带动了贵州省辣椒加工业的发展,继“老干妈”之后,省内涌现了诸多品牌的辣椒制品,打破了多年贵州优质辣椒输送省外的格局,直接推动了贵州省辣椒产业的异军突起,形成了一个立足地方资源、开发特色、带动农业产业发展的良性产业链条,带动了农户种植辣椒、菜籽等农作物的积极性和种植面。农业产业化需要龙头企业的拉动,而龙头企业亦需要品牌的支撑,老干妈企业和老干妈品牌做到了这一点,不仅带动了贵州省辣椒食品产业的发展,并使之成为贵州省又一个新的经济增长点。辣椒加工业也因拉动面大,在促进农民增收致富中发挥了积极作用,从而成为贵州省继酿酒、烟草业之后又一个极具经济发展潜力的支柱产业,受到贵州省委、省政府的高度重视。
我们始终如一地认为,“老干妈”这个品牌是我们广大的消费者、是在我们的各级行政管理部门精心呵护下成长起来的品牌,虽然创造品牌的主体是老干妈公司,但这一品牌更是社会的,是广大消费者溶入了浓浓亲情的品牌。作为贵州省重点农头企业和贵州省辣椒加工的支柱企业,年轻的老干妈公司肩负着跨世纪的历史使命和社会责任,为充分发挥龙头企业带动农户和推进产业化经营的作用,老干妈公司将不断地大胆探索工业生产中现代的、科学的、市场的管理方法,积极实施品牌经营战略,一如既往地本着“诚信经营、守法纳税”的企业原则努力搏击,充分利用品牌优势,加快实施品牌扩张战略,我们将跨行业、跨区域、跨领域的加速发展,为地方经济建设再建新功。
英文翻译:Guiyang Nanming Laoganma Flavor Food Co., Ltd. is located at No. 138, jianlongdong Road, Longdongbao, Nanming District, Guiyang city. Founded in 1996, the company now has a four storey multi-functional office building and four production bases, covering an area of more than 20000 square meters, with more than 2000 employees, 246 management and technical personnel. Since the establishment of Guiyang Nanming Laoganma Flavor Food Co., Ltd., with the support and help of the party committees and governments at all levels of Guizhou Province, city and district, and under the leadership of Ms. Tao Huabi, the founder of the company, all the employees of the Laoganma enterprise have adhered to the enterprise spirit of "integrity-based, pragmatic and enterprising". Through nine years of hard work, the enterprise has developed into a national famous enterprise National key leading enterprises of agricultural industrialization. At present, Laoganma company has formed a production capacity of 1.2 million bottles of pepper products per day. It mainly produces more than 20 series of products, such as flavor Douchi, oil chili, fresh beef powder, water Douchi, flavor fermented bean curd and so on. It is the largest pepper product manufacturer and sales volume in China. In the process of development, the company has continuously standardized the internal management of the enterprise, improved the infrastructure construction, and continuously increased the technical transformation. In addition to the new production capacity, the company has carried out the technical transformation of the original production line, and the comprehensive production and operation capacity of the enterprise has been greatly improved. The modern management system has been introduced into the management, which has been effectively organized and implemented in parallel, and the competitiveness and management level of enterprises have been continuously improved. In terms of the quality monitoring of finished products and raw and auxiliary materials, the company has established a quality monitoring center with complete technical means, improved and strengthened the self inspection and self-test ability of raw and auxiliary materials and finished products, so that each batch of products are produced in strict accordance with the requirements of the operating procedures, and samples are sent to the provincial authority of quality inspection and food inspection for inspection before leaving the factory. In recent years, due to the establishment of enterprise quality management system and the effective implementation of quality management work, all indicators of products over the years have reached the national health and quality standards, and the ex factory qualification rate of products has always been at the top of the same industry, and has been awarded "national advanced enterprise of quality and efficiency in food industry", "inspection qualified enterprise", "national township enterprise quality management first" The company has been awarded the titles of "entry unit" and "national key leading enterprise of agricultural industrialization management", and has successfully passed ISO9001:2000 quality system, iso14001:1996 environmental management system, HACCP certification. The product "oil chili" has passed the "green food" certification, and the "oil chili" series food has won the title of "China famous brand", which has been issued by our company as the main drafting unit of the standard It is the first national standard of "oil capsicum" in China. In the course of 10 years' operation, Laoganma company has won many honors for its outstanding business performance and contribution to the country and society. In 1998, the company realized an output value of 50.14 million yuan and paid 3.29 million yuan of state tax. The leading product "Laoganma flavor Douchi" was awarded the title of "Guizhou famous brand product", and the enterprise was awarded the title of "advanced enterprise of quality and benefit" by Guiyang Municipal People's Government. In 1999, the product "Laoganma flavor oil pepper" was successively awarded as "Guizhou famous brand product", and the product registrant The company was approved as "famous trademark of Guizhou Province" by Guizhou famous trademark organizing committee and Administration for Industry and commerce. The company was awarded the title of "national quality and benefit oriented advanced enterprise" by China Food Industry Association. In that year, the output value of the company was 126 million yuan, and the state tax was 15 million yuan. In 2000, the output value of the company was 150 million yuan, and the state tax was 24.64 million yuan, and the product was "old" Ganma fresh beef powder was awarded as "Guizhou famous brand product" by the Ministry of agriculture, Guizhou provincial Party committee, Guizhou Provincial People's government, Guiyang municipal Party committee and municipal government, including "national advanced unit of township enterprise quality management", "advanced unit of developing township enterprise in 1999", "Star Enterprise of non-public economy in Guizhou Province", "excellent private enterprise in Guiyang city" "Guiyang advanced private enterprise of non-public economy" and other honorary titles; in 2001, the enterprise realized an output value of 215 million yuan, paid over 37 million yuan of national taxes, and the products "Laoganma style Douchi", "Laoganma oil chili", "Laoganma fresh beef powder" were also rated as "famous brand products of China International Agricultural Exposition 2001" by China International Agricultural Exposition, The company was awarded as "20 leading enterprises of China's agricultural industrialization" and "key leading enterprises of Guizhou's agricultural industrialization" by China Food Industry Association and Guizhou Provincial Department of agriculture, respectively, in recognition of the great contribution made by Guiyang Nanming Laoganma Flavor Food Co., Ltd. to the agricultural industrialization in the development process; in 2002, the company realized its production It's worth 380 million yuan and 51.88 million yuan of state tax. In the tax ranking of Statistics Department of State Administration of Taxation, Laoganma company ranked fifth among the "top 50 private enterprises in China in 2002". This is the only private enterprise in Guizhou Province that has ever entered the tax ranking of China, and also the highest ranking of pepper seasoning production enterprises in China“ "Laoganma" has become the first brand of condiment in China. In the same year, Laoganma company was awarded the honorary titles of "honest tax paying enterprise", "advanced unit of Party Construction of non-public industrial enterprises", "civilized unit of 1999-2002" and "advanced unit of developing township enterprises in Guizhou Province" by Guizhou provincial Party committee, provincial people's government, Guiyang municipal Party Committee, municipal people's government and relevant departments for its outstanding contribution; in 2003, the enterprise realized output value With RMB 625 million yuan and 78 million yuan of state tax paid, it continues to rank first among non-public enterprises in Guizhou Province in terms of tax payment, and ranked tenth among the "top 50 private enterprises in China in 2003". The enterprise has also been awarded "advanced unit of Party construction civilization", "large tax payer", star enterprise "," outstanding enterprise of food industry in Guizhou Province "," food industry in Guizhou Province " In order to play the leading role of leading enterprises, Laoganma company actively assisted Guizhou Provincial Bureau of technology and quality supervision to put forward proposals to all seasoning production and operation enterprises in Guizhou Province, set up "Guizhou honest enterprise alliance" and become the exclusive initiator of the industry. In 2004, the output value of enterprises reached 808 million yuan. Due to the preferential policy of "encouraging industrial enterprises in the development of the western region", the tax was reduced by 75.21 million yuan, ranking 25th among the "top 50 private enterprises in China in 2014". If calculated according to the previous tax rate, the annual actual tax was 108 million yuan. In 2004, the enterprises were divided into 8 departments, including the Ministry of agriculture, the national development and Reform Commission and the Ministry of finance It was recognized as "national key leading enterprise of agricultural industrialization" and "national food safety demonstration unit" by the Organizing Committee of China food safety annual conference. The registered trademark "Laoganma" was also awarded as "Guizhou famous trademark" and "consumer favorite brand" by Guizhou administration of industry and commerce. The products "fresh shredded soybeans" and "red bean curd" were awarded excellent new products of Guiyang city The third prize and encouragement prize also won the title of "key non-public economic advantage enterprise of 2003" in Guizhou Province and "A-level tax credit enterprise" jointly appraised by Guizhou Provincial State Administration of Taxation and Local Taxation Bureau. In 2005, the output value of the enterprise exceeded 1 billion yuan, and the state tax paid was 140 million yuan. It ranked 37th in the "top 50 private enterprises in China in 2004". It was rated as "100 excellent key leading enterprises in national agricultural industrialization" by the Ministry of agriculture, the State Administration of Taxation, the Ministry of Finance and other eight ministries and commissions, and "the first 50 credit units" in Guizhou Province. Its products "fresh shredded soybeans", "spicy crispy" "Spicy sanding" and "spicy chicken" won the title of Guiyang famous brand products. In 2006, it achieved an output value of 1.28 billion yuan and a tax payment of 160 million yuan. Its products won the title of "China's famous brand products". As a "national key leading enterprise of agricultural industrialization", Laoganma company has been combining the advantages of local resources with traditional technology since its establishment, so as to improve the added value of agricultural products, increase the income of farmers, and develop and utilize agricultural resources as far as possible as the way of business development. According to the statistics on the use of raw materials, in the past ten years, Lao Ganma company has spent 1.6 billion yuan on the purchase of raw materials for crops, which has greatly promoted and improved the economic income of farmers in our province. During this period, only from the analysis of the purchase of three main raw materials, namely, dried pepper, rapeseed oil and soybean, in the ten years from 1997 to 2006, the enterprise has used 60000 tons of dried pepper, 150000 tons of rapeseed oil and 80000 tons of soybeans. Only through the statistics of the three raw materials, according to the per capita cultivated area of 1.1 mu in Guizhou Province, from 1997 to 2006, Laoganma company solved 3.5 million farmers In 2006, enterprises digested 1.05 million mu of cultivated land crops, driving 950000 farmers per time. At the same time, most of the nearly 2000 employees engaged in the development of Laoganma's career come from rural surplus labor. Although their culture is relatively low, through Laoganma's economic stage, each migrant worker creates an output value of 650000 yuan / year and a tax revenue of 80000 yuan / year for the country. In the stage of building and prospering the socialist economic market, they can make the most of it It embodies its personal value. In order to drive more farmers to become rich, Laoganma company vigorously supports and expands the raw material planting base. At present, the raw material established by the enterprise has reached 230000 mu, and experts are invited to provide technical guidance for the farmers in the base to improve the quality and output of the crops. While ensuring the quality of their raw materials, the company also increases efforts to help farmers develop production, and establishes a "win-win" with farmers ”Operation mechanism of base construction. In the years of development, Laoganma enterprises have not only made great progress, but also made positive contributions to the development of local agricultural industry, the increase of farmers' income and the solution of employment. In recent years, Laoganma company has made a breakthrough in the field of sales market, and gradually formed the business strategic guiding ideology of "relying on the domestic market and actively expanding the international market". Its products sell well all over the country, and have been built in 65 large and medium-sized cities such as Beijing, Tianjin, Shanghai, Chongqing, Guangzhou, Changsha, Chengdu, Wuhan, Nanjing, Dalian, Shijiazhuang, Harbin, etc Provincial and municipal agencies have been established. Since 1997, overseas merchants from European Union, America, Australia, New Zealand, Japan, South Africa, South Korea and other countries and regions have sought cooperation through various channels. In 2001, Lao Ganma's products have been exported to the above countries and regions. The products have also passed the FDA certification, which provides a strong guarantee for our products to go to the international market. With the continuous development of Laoganma enterprises, it also drives the development of pepper processing industry in Guizhou Province. After Laoganma, many brands of pepper products have emerged in Guizhou Province, breaking the pattern of high-quality pepper transportation outside Guizhou Province for many years, directly promoting the emergence of pepper industry in Guizhou Province, forming a base on local resources, development characteristics, and promoting the development of agricultural industry The benign industrial chain of the exhibition has driven farmers' enthusiasm and cultivation of crops such as pepper and rapeseed. Agricultural industrialization needs the pull of leading enterprises, and leading enterprises also need the support of brands. Laoganma enterprises and Laoganma brands have achieved this, which not only promotes the development of pepper food industry in Guizhou Province, but also makes it expensive
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