【联邦家私是哪个国家的品牌？】

联邦26年，铸就中国名牌

联邦集团成立于1984年，是最早以设计领先，制造与商业两翼齐飞、国内与国外市场共同发展的私有企业，经过20余年的努力，打造出业界领导品牌，成为中国家具行业的领军企业，被誉为中国民营企业发展的常青树。

集团主要产品门类有民用中高端实木家具、软体沙发、床垫、定制壁柜、酒店家具、办公家具等;在广东、北京、上海、重庆、山东、新加坡等地设有十余家全资或控股公司;拥有800多位管理、营销、设计、工程技术等中高级专业人才;公司研发能力强，并能迅速将科研成果转化为生产与商业效益;分别位于广东与山东的两大制造/物流基地，生产流程、工艺技术具备国际先进水平，能适应多品种高品质快速供货服务需求;国内市场网络已覆盖100%的一、二级城市以及70%以上的三级城市，国际市场涵盖全球90多个国家和地区，构成了联邦多层次、全方位的网络体系，成为联邦品牌发展的有力依托。

联邦商标被认定为“中国驰名商标”，联邦产品被评为“中国名牌”，联邦企业获“全国轻工行业先进集体”、“广东省改革开放三十年标杆企业、功勋企业”等荣誉，是中国家具协会副理事长单位，中国家具协会实木、设计、科技工作三大委员会副主任单位，设有广东省家具创新工程技术研究开发中心、广东省省级企业技术中心。

联邦集团坚守“以人为本，以诚信为先，以创造价值为荣”的核心理念和“不断超越自我，团队合作，勤勉务实”的企业精神，培育和锻造出独具特色的企业文化，构建了制度现代化、流程系统化、考核科学化的优秀管理平台，并不断健全完善ISO9000质量管理和保障体系，以ERP信息高速路领跑于行业，为联邦的健康、平稳、快速发展奠定了坚实基础。

未来的联邦，将以国际化的战略视野与能力，以资本、品牌、文化为纽带，全力缔造更为卓越的商业、制造和管理新模式，致力于打造中国人自己的世界名牌，铸就一个国际化的大联邦，为实践“联邦·高素质生活”不懈努力。

联邦集团现有员工6000余名，1000多家特许加盟店、100多海外国家或地区销售;十余家全资或控股子公司。集团坚持“专业、合作、进取、忠诚”选人标准，秉承“以人为本、以诚信为先、以创造价值为荣”核心价值观，充分重视每一位员工的才华和创造力。

高尚品味，源于“原创设计”

联邦集团是行业内公认的最早坚持原创家具设计，走自主设计开发路线的少数企业之一。“以设计为先导，弘扬中国家居文化，引领国内家具消费潮流”是联邦集团早期提出来的产品开发目标和口号，并提升到打造企业核心竞争力的高度。为此，联邦集团专门成立了设计公司，吸纳国内及法国、台湾等优秀设计师加盟，建立起了一支近百人的设计师团队，投入了巨额研发经费进行家具产品的开发，使联邦保持了强大的产品竞争力。

联邦的设计追求之路，一直在自觉求解本土企业品牌和价值链的成长之道，全力打造“中国制造”的价值链。在中国家具业高度分散和低水平的起点上，从一开始就摆脱“低端”和“复制”的诱惑，回归消费本源，追求原创设计，融汇西方现代家具风格和中国传统家具文化精髓。因此，联邦的产品富有深刻文化内涵和鲜明的时代特征，成为“高素质生活”的代名词，引导着人们的消费观念和潮流。

依靠“设计领先”，“9218联邦椅”成为中国传统家具向现代家具过渡的杰出代表作，创造出同一种家具产品大面积、长时间覆盖市场的奇迹;依靠设计领先，联邦产品获得了国内外多个产品设计奖项;依靠设计领先，联邦开创了中国家具行业设计交流之先河，多次与著名传媒机构、各级行业协会举办设计研讨会、设计大奖赛、设计巡回展……联邦的原创设计对中国家具业的产品设计创新、交流起到了引导、示范和积极的推动作用。2006年12月，组建广东省家具创新工程技术研究开发中心。

优秀品质，源于“精益制造”

联邦集团从1986年推出第一套实木家私，最先掀起“原木家私热”并引起轰动后，板式卧房家私、宾馆酒店家私及办公屏风、软体沙发产品得到全面开发和生产，至今已形成“自然时尚、经典、体验”四大国际主题家居风格以及联邦高素质生活“8大家”产品阵列，同时与国外合作经营开发了联邦•宝达地毯、联邦•高登壁柜等，产品多达千余品种，构筑了联邦富有特色、极为丰富的产品体系。

精良的制造系统和严格的质量保证体系，保证了联邦产品的多样性和高品质。联邦集团现有民用实木、板式、沙发和酒店家具四个板块的制造系统，拥有大批高水平的工艺师、打样技师、高级技术工人和优秀管理人才，独创了多项产品加工工艺，引进了包括电脑加工中心(CNC)在内的国外先进设备，适应了多品种生产和高品质要求，使联邦的制造体系在市场竞争中始终保持领先优势。

为了保证产品质量的领先，联邦建立了完善的ISO9001质量保证体系，坚持“以标准流程操作，用正确数据说话”的原则进行全面质量管理。联邦实物质量评定标准以“顾客期望”及“高于行业标准”为设定准则，企业执行标准均达到甚至严于国家标准或行业标准要求，使产品质量水平领先于国内同行。联邦产品顺利通过了各级技术监督部门的监督抽查，通过CTC产品环保质量认证审核，先后荣获“国家质量信得过产品”、“广东省优质产品”、“佛山市质量优胜企业”、“南海质量信得过单位”等荣誉。2006年9月，联邦产品被评为“中国名牌”。

领先市场，源于“强势营销”

产品的市场优势，必须依靠强大的营销体系支持。自1984年开始，联邦就以超前的品牌意识，明确了建立联邦大市场的经营思路。为此，联邦大力从管理上、技术上、机制上、服务上进行营销队伍的建设，通过一系列的策略和手段，塑造和持续扩大联邦品牌、服务、推广等方面的竞争优势，打造坚实、广泛、高效的营销保障链和市场反应链，除障碍，降风险，巩固联邦与加盟商之间长期可信赖的双赢伙伴关系。

从1992年联邦“专卖店”概念的提出到1995年的“营销共同体”，从自营连锁、专卖加盟、区域特许合作模式到完全品牌店，联邦销售网络已覆盖了国内100%的一、二线城市以及70%的地县级城市，在国内开辟品牌店1000多家，出口业务覆盖90多个国家和地区的350多个城市，构成了联邦多层次、全方位的战略市场体系，成为联邦品牌发展建设的有力依托。联邦制造与商业并举，国内和国际并举，构筑了强大的综合竞争力。

26年来，联邦诚信经营，在消费者心中建立和守护联邦品牌声誉。联邦服务体系从区域性到遍布全国乃至走向了国际，到2006年，联邦已形成了国内家具业基于互联网商务平台的完善、规范、先进的销售服务体系，并成立了联邦集团商品质量管理中心。“好家具消费无风险，好家具消费无负担，好家具值得更多人拥有”。高附加值的品牌，全方位的人性化服务，使联邦不仅成为家居产品的提供商，更是周到细致的服务商。

高效管理，源于“先进文化”

发源于中国南方、以天然的“现代基因”成长的联邦集团，经过21年的发展和积淀，培育和锻造出了独具联邦特色的企业文化。企业创立之初，股东之间就以“分享、契约、合作、信任”构筑了联邦精神的基本元素，这些元素与联邦“现代”理念交合，成为了推动联邦持续变革与创新的基因，培植了联邦超越自我，追求卓越的企业人格。在优秀文化的引导下，联邦没有走上依靠权力或资本膨胀的道路，规避了中国那些依附式增长中遍布的死亡陷阱，抵制了那种可怕的不讲创造力而沉迷于勾兑致富的传统。联邦守护着自己的价值观，不受内外权力的侵蚀，让人文之树在联邦长青。

联邦的特色文化，形成了良好的企业运营机制，打造了企业发展的优秀平台。联邦对“合作秩序”的高度认识和寻求，使联邦的变革首先从“管理老板”开始，率先进行企业治理结构改造，在企业高层引入职业经理人，适度分离所有权和经营权，奠定了现代企业运营的体制基础;联邦对“以人为本，以诚信为先，以创造价值为荣”核心理念的坚持，使联邦人形成管理共识，不断健全和完善管理体系，联邦得以制度领先而领跑于行业;共同的文化和一致的追求，使联邦成为广大员工共同奋斗的平台，构建了一支富有活力和战斗力的团队，为联邦的发展壮大奠定了坚实的基础。

26年长青，对于联邦是一个里程碑，也是一个新征程的起点。未来的联邦，将以战略控股为手段，以资本、市场、文化为纽带，大力实施体制与资源战略整合，嬗变为具有全球视野和战略能力的企业;未来的联邦，将全力缔造卓越的文化理念、管理平台和商业模式，成为法制和德治的典范;未来的联邦，将以创新工业园的建立为契机，以国家级家具研发创新中心、国际物流中心、推广式的营销中心、制造业基地一体化解决方案为战略转折开路，致力于打造中国家具业的领导品牌和领袖企业，铸就一个国际化的大联邦。 

英文翻译：In the 26th year of the Federation, founded in 1984, it is the first private enterprise to take the lead in design, with both manufacturing and business wings, and with the common development of domestic and foreign markets. After more than 20 years of efforts, it has created a leading brand in the industry and become a leading enterprise in China's furniture industry, known as the evergreen tree of the development of China's private enterprises. The main product categories of the group include civil middle and high-end solid wood furniture, soft sofa, mattress, customized wall cabinet, hotel furniture, office furniture, etc.; there are more than ten wholly-owned or holding companies in Guangdong, Beijing, Shanghai, Chongqing, Shandong, Singapore, etc.; there are more than 800 middle and senior professional talents in management, marketing, design, engineering technology, etc; The company has strong R & D ability and can quickly transform scientific research achievements into production and commercial benefits; it is located in the two major manufacturing / logistics bases in Guangdong and Shandong respectively, with internationally advanced production process and technology, and can meet the needs of multiple varieties of high-quality and rapid supply services; The domestic market network has covered 100% of the first and second tier cities and more than 70% of the third tier cities. The international market covers more than 90 countries and regions around the world, forming a multi-level and all-round network system of the Federation and becoming a strong support for the development of the federal brand. The federal trademark is recognized as "China's famous trademark", the federal product is rated as "China's famous brand", the federal enterprise has won the honors of "national advanced collective in light industry", "benchmark enterprise and meritorious enterprise in the 30 years of reform and opening up in Guangdong Province", and it is the vice chairman unit of China Furniture Association, the vice chairman unit of three major committees of China Furniture Association, namely, solid wood, design and science and technology There are Guangdong furniture innovation engineering technology research and development center and Guangdong provincial enterprise technology center. Federal group adheres to the core concept of "people-oriented, integrity first, value creation proud" and the enterprise spirit of "constantly surpassing ourselves, teamwork, diligence and pragmatism", cultivates and forging a unique corporate culture, builds an excellent management platform with modern system, systematic process and scientific assessment, and constantly improves and improves ISO9000 quality management and guarantee The system, led by ERP information highway in the industry, has laid a solid foundation for the healthy, stable and rapid development of the Federation. In the future, the Federation will take the international strategic vision and ability, take capital, brand and culture as the link, make every effort to create a more outstanding new model of business, manufacturing and management, devote itself to building Chinese own world famous brand, build an International Federation, and make unremitting efforts to practice "Federation · high quality life". Federal group has more than 6000 employees, more than 1000 franchise stores, more than 100 overseas countries or regions; more than 10 wholly-owned or holding subsidiaries. The group adheres to the selection standard of "professional, cooperative, enterprising and loyal", adheres to the core values of "people-oriented, integrity first, value creation proud", and fully values the talent and creativity of every employee. Noble taste, originated from the "original design" federal group is recognized as one of the first few enterprises in the industry to adhere to the original furniture design and take the independent design and development route. "Taking design as the guide, promoting Chinese home culture and leading the domestic furniture consumption trend" is the product development goal and slogan put forward by federal group in the early stage, and has been promoted to the height of building the core competitiveness of enterprises. For this reason, the federal group has set up a design company to attract excellent designers from China, France, Taiwan and other countries to join in. It has set up a design team of nearly 100 people and invested a huge amount of R & D funds in the development of furniture products, so that the federal group has maintained a strong product competitiveness. The design pursuit of the Federation has been consciously solving the growth path of local enterprise brand and value chain, and striving to build the value chain of "made in China". At the beginning of China's highly scattered and low-level furniture industry, we should get rid of the temptation of "low-end" and "duplication" from the beginning, return to the source of consumption, pursue original design, and integrate the western modern furniture style and the essence of Chinese traditional furniture culture. Therefore, the federal products are rich in profound cultural connotation and distinctive characteristics of the times, and become the pronoun of "high quality life", guiding people's consumption concept and trend. Relying on "design leading", "9218 federal chair" has become an outstanding representative work of the transition from traditional Chinese furniture to modern furniture, creating a miracle that the same furniture product covers the market for a large area and a long time; relying on design leading, federal products have won many product design awards at home and abroad; Relying on the design leadership, the Federation has created the forerunner of design exchange in China's furniture industry, holding design seminars, design Grand Prix and design tour exhibitions with famous media organizations and industry associations at all levels for many times The original design of the Federation has guided, demonstrated and actively promoted the product design innovation and exchange of China's furniture industry. In December 2006, Guangdong furniture innovation engineering technology research and development center was established. The excellent quality comes from the first set of solid wood furniture launched by the federal group of "lean manufacturing" in 1986, which first set off a "log furniture fever" and caused a sensation. After that, the board bedroom furniture, hotel furniture, office screen and soft sofa products have been fully developed and produced. Up to now, the four international theme home styles of "natural fashion, classic and experience" and federal high-quality furniture have been formed At the same time, we have cooperated with foreign countries to develop federal · Baoda carpet, federal · Gaodeng wall cabinet and so on, with more than a thousand varieties of products, and built a unique and very rich product system in the federal. Excellent manufacturing system and strict quality assurance system ensure the diversity and high quality of federal products. At present, federal group has four manufacturing systems of civil solid wood, board, sofa and hotel furniture. It has a large number of high-level technologists, proofing technicians, senior technical workers and excellent management personnel. It has created a number of product processing technologies, introduced foreign advanced equipment including computer processing center (CNC), and adapted to various production and high-quality requirements, making federal The manufacturing system always keeps the leading position in the market competition. In order to ensure the leading quality of products, the Federation has established a perfect ISO9001 quality assurance system, adhering to the principle of "standard process operation, speaking with correct data" for overall quality management. The federal physical quality assessment standard takes "customer expectations" and "higher than industry standards" as the setting criteria, and the enterprise's executive standards are even stricter than the national standards or industry standards, making the product quality level ahead of the domestic counterparts. The federal products have successfully passed the supervision and spot check of technical supervision departments at all levels, passed the CTC product environmental protection quality certification and audit, and successively won the honors of "national quality trustworthy products", "Guangdong high quality products", "Foshan quality excellent enterprise", "Nanhai quality trustworthy unit", etc. In September 2006, federal products were rated as "Chinese famous brand". The leading market, derived from the market advantage of "strong marketing" products, must rely on strong marketing system support. Since 1984, with the advanced brand awareness, the Federation has made clear the management idea of establishing a large federal market. To this end, the Federation vigorously builds its marketing team in terms of management, technology, mechanism and service. Through a series of strategies and means, it will shape and continuously expand its competitive advantages in terms of brand, service and promotion, create a solid, extensive and efficient marketing guarantee chain and market response chain, remove obstacles, reduce risks, and consolidate long-term credibility between the Federation and franchisees Lai's win-win partnership. From the concept of federal "monopoly store" put forward in 1992 to "marketing community" in 1995, from self operated chain store, monopoly franchise, regional franchise cooperation mode to complete brand store, federal sales network has covered 100% of the first and second tier cities and 70% of the prefecture and county-level cities in China, opened more than 1000 brand stores in China, and exported business has covered more than 350 cities in more than 90 countries and regions It forms a multi-level and all-round strategic market system of the Federation and becomes a strong support for the development and construction of the federal brand. The combination of federal manufacturing and commerce, domestic and international, has built a strong comprehensive competitiveness. Over the past 26 years, the federal integrity management has established and safeguarded the reputation of the federal brand in the hearts of consumers. The federal service system has gone from regional to nationwide and even to international. By 2006, the federal government has formed a complete, standardized and advanced sales service system based on the Internet business platform in the domestic furniture industry, and established the commodity quality management center of the federal group. "There is no risk in the consumption of good furniture, no burden on the consumption of good furniture, and good furniture is worth more people to own.". The high added value brand and all-round humanized service make the Federation not only become a provider of household products, but also a thoughtful and meticulous service provider. Efficient management, originated from the "advanced culture" in southern China, is a federal group growing up with natural "modern gene". After 21 years of development and accumulation, it has cultivated and forged a unique corporate culture with federal characteristics. At the beginning of the establishment of the enterprise, the basic elements of the federal spirit were constructed by "sharing, contract, cooperation and trust" among the shareholders. These elements combined with the federal "modern" concept, became the gene to promote the continuous change and innovation of the federal, and cultivated the enterprise personality of the federal beyond itself and pursuing excellence. Under the guidance of excellent culture, the Federation did not go on the road of relying on power or capital expansion, evaded the death traps in China's dependent growth, and resisted the terrible tradition of not talking about creativity but indulging in blending and becoming rich. The Federation protects its own values from the erosion of internal and external power, so that the tree of humanity will grow forever in the Federation. The characteristic culture of the Federation has formed a good enterprise operation mechanism and created an excellent platform for enterprise development. The high understanding and seeking of the "cooperation order" of the Federation make the transformation of the Federation start from the "management boss", take the lead in the transformation of the corporate governance structure, introduce professional managers to the senior level of the enterprise, appropriately separate the ownership and management rights, and lay the institutional foundation of modern enterprise operation; The Federation's adherence to the core concept of "people-oriented, integrity first, value creation proud" enables the federals to form a consensus on management, constantly improve and perfect the management system, and the Federation leads the industry in terms of system leadership; The common culture and consistent pursuit make the Federation a platform for all employees to work together, build a dynamic and fighting team, and lay a solid foundation for the development and expansion of the Federation. Twenty six years is a milestone for the Union and a starting point for a new journey. In the future, the Federation will take strategic holding as a means, capital, market and culture as a link, vigorously implement the integration of system and resource strategy, and transform into an enterprise with global vision and strategic ability; in the future, the Federation will strive to create excellent cultural concepts, management platforms and business models, and become a model of the rule of law and morality; In the future, the Federation will take the establishment of Innovation Industrial Park as an opportunity, take the national furniture R & D innovation center, international logistics center, promotional marketing center and manufacturing base integration solution as a strategic turning point to open the way, commit to building the leading brand and leading enterprise of China's furniture industry, and build an International Federation.  

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