【陈李济是哪个国家的品牌?】
陈李济是广州尽人皆知的中药老字号,在陈李济中药博物馆中,就浓缩了这个老字号四百多年崎岖和辉煌的历史。踏入馆内,在“火兼文武调元手,药辨君臣济世心”对联下,摆设着明代的青花将军坛,清代的斗彩贮药瓶,古色古香的酸枝木药柜上,刻着“苏合丸”、“白凤丸”、“宁坤丸”等人们熟悉的药名,令人恍如踏上时光隧道,在芬芳的药香里重返清末民初的氛围。大厅最醒目的是正中红底金漆的一个硕大的寿字,据介绍,这是我国书画界巨擘吴作人先生为纪念陈李济创建385周年所题。
金字招牌
陈李济创建于公元1600年(明朝万历年间),迄今已逾四百年之久。在清代,同治皇帝因服其“追风苏合丸”,药到病除,称其神效。由此,以“杏和堂”为商号的广东陈李济,更名躁大江南北。光绪年间,“帝师”翁同和又为之题写“陈李济”店名,三个鎏金大字至今尚存。陈李济后人陈永涓介绍:“陈李济创建于1600年,除史料外,有我家的家谱为证,自太公陈体全至我十一代,代代皆有记载,太公墓冢还在南海。”
有济世之心,才会坚守古方正药之“正”,那古方正药之“正”,正就正在用料必用“天字第一号”的正品一等的地道货:东北的人参鹿茸、化州的正宗橘红、德庆的何首乌、肇庆的茨实、阳春的砂仁,特别是作为镇店之宝的新会正宗陈皮;有济世之心,就能“工艺虽繁必不减其工,品味虽多必不减其物”,于是,“追风苏合丸”、“乌鸡白凤丸”、“壮腰健肾丸”、“补脾益肠丸”等享誉中华的名牌产品诞生了;有济世之心,也就有了蜡壳药丸包装工艺的首创,为我国中成药的发展史添上浓墨重彩的一笔。
陈李济药厂被国家命名为“中华老字号”,“陈李济文化”被列入国家非物质文化遗产名录,陈李济象重生的金凤凰,一飞而冲天。金字招牌的陈李济,将上下探索,努力奋进,创造更辉煌的品牌价值。
广州陈李济药厂隶属于广州医药集团有限公司,是在沪、港两地上市的广州药业股份有限公司的全资子公司。陈李济是一家现代化的中成药生产企业,现有员工460人,各类专业人员占全厂总人数的40%,其中执业药师35人,高中级工程技术人员43人。
英文翻译:Chen Liji is a well-known time-honored brand of traditional Chinese medicine in Guangzhou. In the Chen Liji Museum of traditional Chinese medicine, the history of this time-honored brand for more than 400 years is concentrated. Stepping into the museum, under the couplet of "fire and civil and military diaoyuanshou, medicine distinguishes monarchs and ministers to help the world", there are blue and white general altar in Ming Dynasty, doucai medicine bottle in Qing Dynasty, ancient acid branch and wood medicine cabinet, engraved with familiar medicine names such as "Suhe pill", "Baifeng pill" and "ningkun pill", which makes people feel like stepping on the time tunnel and returning to the atmosphere of late Qing Dynasty and early Republic of China in the fragrant medicine fragrance. The most striking character in the hall is a huge longevity word with red background and gold paint. According to the introduction, this is the title of Mr. Wu Zuoren, a giant of Chinese painting and calligraphy circles, in memory of the 385th anniversary of the founding of Chen Liji. The golden signboard Chen Liji was founded in 1600 AD (Wanli period of Ming Dynasty), which has been more than 400 years. In the Qing Dynasty, Emperor Tongzhi took his "zhuifsuhe pill" to cure the disease and called it a miraculous effect. As a result, Chen Liji of Guangdong Province, whose business name is "xinghetang", changed its name to mani Jiangbei. In Guangxu's reign, wengtonghe, the emperor's teacher, wrote the shop name of "Chen Liji", for which three gilded characters still exist. Chen yongjuan, a descendant of Chen Liji, said, "Chen Liji was founded in 1600. Apart from the historical data, there are genealogies of my family as evidence. There are records from the whole body of Chen Taigong to the eleventh generation of my family. The tomb of Taigong is still in the South China Sea." Only with the heart of helping the world, can we stick to the "integrity" of the ancient medicine, that is, the "integrity" of the ancient medicine, which is the authentic first-class authentic goods that must be used in the materials: the ginseng antler in the northeast, the authentic orange in Huazhou, the Heshouwu in Deqing, the tsshi in Zhaoqing, the Amomum in Yangchun, especially the authentic tangerine peel in Xinhui, which is the treasure of the town; with the heart of helping the world, we can "work" Although the art is complex, the work will not be reduced, but the taste will not be reduced. "So," zhuifsuhe pill "," Wuji Baifeng pill "," Zhuangyao Jianshen pill "," Bupi Yichang pill "and other famous Chinese brand products were born. With the heart of helping the world, there was the first creation of wax shell pill packaging technology, adding a strong color to the development history of Chinese patent medicine. Chen Liji pharmaceutical factory has been named "China Time-honored Brand" by the state, and "Chen Liji culture" has been listed in the national intangible cultural heritage list. Chen Liji is like the golden phoenix of rebirth, flying to the sky. Mr. Chen lijii, a golden signboard, will explore and strive to create more brilliant brand value. Guangzhou chenliji Pharmaceutical Co., Ltd. is a wholly-owned subsidiary of Guangzhou Pharmaceutical Co., Ltd., which is listed in Shanghai and Hong Kong. Chen Liji is a modern Chinese patent medicine manufacturing enterprise, with 460 employees and 40% of the total number of professionals, including 35 licensed pharmacists and 43 senior engineering technicians.
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