我要投票 安徽卫视在电视传媒行业中的票数:13
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2024-11-22 16:41:51 星期五

【安徽卫视是哪个国家的品牌?】

安徽卫视是什么牌子?「安徽卫视」是 安徽广播电视台 旗下著名品牌。该品牌发源于安徽省合肥市,由创始人庄保斌在1997年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

安徽广播电视台,安徽卫视,又称海豚台,电视传媒十强,创于1997年,在省级卫视中开频道特色化定位之先河,以电视剧为特色定位,被誉为“电视淮军”,全国有影响力的强势媒体


安徽卫视为全国具有重要影响力的强势传媒。安徽卫视更创造了广为人知的“安徽电视现象”,人们普遍冠以安徽电视传媒界一个响亮的名称 “电视淮军”。1997年10月6日,安徽电视台节目(安徽卫视)上星播出,通过“亚洲3号”卫星覆盖欧、亚、非和大洋洲在内的54个国家和地区。

在电视剧运营战略取得成功的基础上,安徽电视台扬改革之帆,打造自主品牌栏目、大型活动和特别节目,提升核心竞争力和综合实力。近年来,开办和开创了一批特色节目、品牌栏目和大型活动,包括开中国戏曲电视剧风气之先的黄梅戏电视剧,奉献社会的“江淮情”大型慰问演出,风靡江淮的年度新闻人物评选、年度经济人物评选,服务民生的新闻品牌栏目《帮女郎,帮你忙》等品牌活动和栏目,举办的“与爱同行,共建家园”大型赈灾义演、《同一个世界》奥运特别节目、“天涯共此时——海峡两岸中秋晚会”、“国剧盛典·回响30年”大型晚会以及纪念改革开放30周年特别节目《潮起江淮》、《对话江淮》等,更是受到社会各界广泛关注,媒体影响力大幅提升。

安徽电视台事业发展取得新成果,新建的新闻编播大厅是电视台数字编播平台之一,电视播控机房是电视台面积较大的播控平台,投资6400万元建设的全台网是全国省级电视台规模大、网络化程度高、含有315个编播站点的数字网络平台,从国外引进的14讯道高清转播车;已建成的3600平方米演播厅为全亚洲较大的电视演播厅。安徽电视台产业发展一主多元,形成以电视广告经营为主体,移动电视、手机电视、购物电视、楼宇电视、户外广告、短信平台、影视剧生产、音视频网站等传统媒体和新兴媒体相互融合的产业发展新格局。

安徽电视台不断进行管理创新,实施频道发展规划、栏目节目品牌建设机制、队伍建设与人才培养选拔机制等六大机制建设,营造一心一意谋发展的良好环境,强化媒体的可持续发展力,增强媒体发展的后劲。


英文翻译:Anhui Radio and television station, Anhui Satellite TV, also known as dolphin station, is one of the top ten TV media. It was founded in 1997. It is the pioneer of channel characteristic positioning in provincial satellite TV. It takes TV drama as its characteristic positioning and is known as "TV Huaijun". Anhui Satellite TV, an influential and powerful media in China, is a powerful media with important influence in China. Anhui Satellite TV has created the well-known "Anhui TV Phenomenon". People generally call Anhui TV media a loud name "TV Huaijun". On October 6, 1997, Anhui TV program (Anhui Satellite TV) was broadcast on the satellite, covering 54 countries and regions including Europe, Asia, Africa and Oceania through the "Asia 3" satellite. On the basis of the success of the operation strategy of the TV series, Anhui TV station has raised the sail of reform, built its own brand columns, large-scale activities and special programs, and improved its core competitiveness and comprehensive strength. In recent years, a number of featured programs, brand columns and large-scale activities have been launched and initiated, including Huangmei Opera, which is the first Chinese opera drama, a large-scale performance of "Jianghuai sentiment" dedicated to the society, the annual news character selection, the annual economic human and material selection, and the news brand column "help girls, help you", which serves the people's livelihood Purpose: the large-scale disaster relief performance of "go with love and build a home together", the Olympic special program of the same world, the Mid Autumn Festival Gala on both sides of the Taiwan Strait at this time in the end of the world, the large-scale Gala of "30 years of national opera ceremony and reverberation" and the special programs of "tide up Jianghuai" and "dialogue Jianghuai" commemorating the 30th anniversary of reform and opening-up, etc., have attracted wide attention from all walks of life and been influenced by the media The power has been greatly improved. New achievements have been made in the development of Anhui TV station. The new news editing and broadcasting hall is one of the digital editing and broadcasting platforms of the TV station. The TV broadcasting control room is a large-scale broadcasting and control platform of the TV station. The whole network invested 64 million yuan is a digital network platform with large scale, high networking degree and 315 editing and broadcasting stations of the national provincial TV stations. 14 Channel HD broadcasting introduced from abroad The 3600 square meter studio built is the largest TV studio in Asia. The development of Anhui TV station industry is diversified, forming a new industrial development pattern with TV advertising as the main body and the integration of traditional media and emerging media such as mobile TV, mobile TV, shopping TV, building TV, outdoor advertising, short message platform, film and television production, audio and video websites. Anhui TV station continues to innovate its management, implements six mechanisms including channel development planning, column program brand building mechanism, team building and talent training and selection mechanism, creates a good environment for development with one mind, strengthens the sustainable development of the media, and enhances the potential of media development.

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