【华润是哪个国家的品牌？】

华润蕴含“中华大地，雨露滋润”之意。华润标志的设计意念源自盛唐书法宗师颜真卿所写的“华”字，颜体素以自然雄健、气势磅礴著称，书法风格十分契合华润的企业形象。颜真卿的“华”字中间由四个“人”字组成，由此启发而创作的华润标志，表明华润与悠久灿烂的中国文化一脉相承。

华润标志中琥珀黄的正方形象征大地；四个抽象化了的“人”字分别代表华润“一切以人为本、人口驱动增长、尊重人文精神、改善人们生活”的经营理念；四个“人”字又像一组向上的箭头，寓示着华润的事业蒸蒸日上；白色的“人”字从琥珀黄的底色中鲜亮地跳出来，代表华润人勇于面对挑战，积极创新思维。

华润（集团）有限公司（以下简称“华润”或“华润集团”）是一家在香港注册和运营的多元化控股企业集团，其前身是1938年于香港成立的“联和行”，1948年改组更名为华润公司，1952年隶属关系由中共中央办公厅变为中央贸易部（现为商务部）。1983年，改组成立华润（集团）有限公司。1999年12月，与外经贸部脱钩，列为中央管理。2003年归属国务院国有资产监督管理委员会直接管理，被列为国有重点骨干企业。

1983年，华润将所管理的下属机构经重组转为以股权为纽带的公司，在此基础上成立了华润（集团）有限公司。此后华润的业务由总代理贸易转向自营，并通过一系列实业化投资，推动企业逐步发展成为在香港和内地颇具影响力的、以实业化为核心的企业集团。

华润集团下设7大战略业务单元、19家一级利润中心，有实体企业1,200多家，在职员工近35万人。华润在香港拥有5家上市公司，在内地拥有6家上市公司。旗下“蓝筹三杰”，华润创业、华润电力、华润置地位列香港恒生指数成份股。华润燃气、华润水泥位列香港恒生综合指数成份股和香港恒生中资企业指数成份股。华润集团是全球500强企业之一，2011年排名第233位，自2005年起连续获得国资委A级央企称号，2011年在央企业绩考核中排名第7。华润零售、华润雪花啤酒、华润燃气经营规模全国第一。华润电力是中国业绩增长最快、运营成本最低、经营效率最好的独立发电企业之一；华润置地是中国内地最具实力的综合地产开发商之一；雪花啤酒、怡宝水、万家超市、万象城是享誉全国的著名品牌。

截至2011年末，总资产7654亿港元，总负债5014亿港元，所有者权益2640亿港元。2011年末，实现销售收入3362亿港元，股东应占净利润174亿港元。集团核心业务包括消费品（含零售、啤酒、食品、饮料）、电力、地产、医药、水泥、燃气、金融等。华润的多元化业务具有良好的产业基础和市场竞争优势，其中零售、啤酒、电力、地产、燃气、医药已建立行业领先地位。

华润自2001年开始实施“再造华润”发展战略，通过两个战略期的发展，已建立起雄厚的产业基础，产业地位和发展能力大幅提升。

目前，华润集团正在实施“十二五”发展战略，将在充分发挥多元化企业优势的基础上，打造一批营业额过千亿、经营利润过百亿的战略业务单元，力争在“十二五”期间实现集团整体销售额7000亿，经营利润1000亿，总资产1万亿的目标，打入世界500强的前250位，把华润建设成为具有国际竞争力的“世界一流企业”。

未来，华润集团将在新的起点上，以更优异的业绩，不断超越，回报股东，回馈大众。

英文翻译：China Resources contains the meaning of "the land of China is moistened by rain and dew". The design idea of Cr logo comes from the word "Hua" written by Yan Zhenqing, the calligraphy master of the prosperous Tang Dynasty. Yan ti is famous for its natural and vigorous style, which is very consistent with the corporate image of CR. Yan Zhenqing's "Hua" character is composed of four "people" characters. The Chinese resources logo inspired by it shows that China Resources is in the same line with a long and splendid Chinese culture. The amber square in the logo of China Resources symbolizes the earth; the four abstract "people" words respectively represent the business philosophy of China resources that "all people-oriented, population driven growth, respect for human spirit, and improve people's lives"; the four "people" words are like a group of upward arrows, implying that the business of China Resources is booming; the white "people" words are bright from the amber background On behalf of the people of China Resources, we have the courage to face challenges and actively innovate. China Resources (Group) Co., Ltd. (hereinafter referred to as "China Resources" or "China Resources Group") is a diversified holding enterprise group registered and operated in Hong Kong. Its predecessor was "Lianhe bank" established in Hong Kong in 1938. It was reorganized and renamed as China Resources Company in 1948. In 1952, its subordinate department changed from the general office of the CPC Central Committee to the Central Department of trade (now the Ministry of Commerce). In 1983, China Resources (Group) Co., Ltd. was reorganized and established. In December 1999, it was decoupled from the Ministry of foreign trade and economic cooperation and listed as the central management. In 2003, it was directly managed by the state owned assets supervision and Administration Commission of the State Council and listed as a key state-owned enterprise. In 1983, China Resources changed its subordinate organization into a company linked by equity after reorganization, and established China Resources (Group) Co., Ltd. Since then, the business of China Resources has changed from general agency trade to self operation, and through a series of industrial investment, the company has gradually developed into an influential enterprise group with industrialization as the core in Hong Kong and the mainland. China Resources Group has 7 strategic business units, 19 first-class profit centers, more than 1200 physical enterprises and nearly 350000 employees. China Resources has 5 listed companies in Hong Kong and 6 listed companies in the mainland. Its "blue chip three heroes", China Resources venture capital, China Resources Power and China Resources Land are listed in Hong Kong Hang Seng Index. China Resources gas and China Resources cement are listed in Hong Kong Hang Seng Composite Index and Hong Kong Hang Seng China enterprise index. China Resources Group is one of the top 500 enterprises in the world, ranking 233rd in 2011, and has been awarded the title of A-level central enterprise by SASAC since 2005, ranking 7th in the performance appraisal of central enterprises in 2011. China Resources retail, China Resources Snow Beer, China Resources gas business scale first in China. China Resources power is one of the independent power generation enterprises with the fastest growth, the lowest operating cost and the best operating efficiency in China; China Resources Land is one of the most powerful comprehensive real estate developers in mainland China; snow beer, yibaoshui, Wanjia supermarket and Mixc are famous brands in China. By the end of 2011, the company had total assets of HK $765.4 billion, total liabilities of HK $501.4 billion and owner's equity of HK $264 billion. At the end of 2011, the company realized sales revenue of HK $336.2 billion and shareholders' net profit of HK $17.4 billion. The core business of the group includes consumer goods (including retail, beer, food and beverage), electricity, real estate, medicine, cement, gas, finance, etc. CR's diversified business has a good industrial foundation and market competitive advantage, among which retail, beer, electricity, real estate, gas, medicine have established a leading position in the industry. Since 2001, China Resources has implemented the development strategy of "Rebuilding China Resources". Through the development of two strategic periods, it has established a solid industrial foundation, and its industrial status and development capacity have been greatly improved. At present, China Resources Group is implementing the "12th Five Year Plan" development strategy. On the basis of giving full play to the advantages of diversified enterprises, it will build a number of strategic business units with a turnover of more than 100 billion yuan and an operating profit of more than 10 billion yuan, and strive to achieve the group's overall sales volume of 700 billion yuan, operating profit of 100 billion yuan and total assets of 1 trillion yuan during the "12th Five Year Plan" period, ranking in the top 250 of the world's top 500 companies China Resources has become a "world-class enterprise" with international competitiveness. In the future, China Resources Group will continue to surpass, repay shareholders and give back to the public with better performance at a new starting point.

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